Regional Marketing Activation Manager - Great Lakes Northeast - Land O'Lakes Inc.

This position is remote (virtual) and can work from home but must be located within the Great Lakes Northeast region of the US. This consists of: IL, IN, OH, PA, MD, DE, NJ, MA, CT, NY, RI, NH, VT, ME

Job Summary:

The Regional Market Activator is responsible for building a regional marketing/action plan based off National strategy inclusive of media (digital and print), event marketing, managing Ambassadors (Influencers), and working with Sales with implementing a cohesive Master Alignment Plan (MAP). This person will align closely with National Marketing Leads, Regional Directors, Area Sales Managers, and Sales teams in growing volume and gross margin contribution from assigned accounts. Sales emphasis/enablement will be combination of in-market presence and technology-based with approximately 50% face to face interaction.

% of Total Job Duty or Area of Responsibility

50% Marketing

• Support the implementation of a MAP marketing plan for segmented Dealers within assigned region.
  
• Builds brand awareness within local communities and assigned region, via use of social media, sponsorships, event marketing, and Ambassadors/Influencers.
  
• Develops marketing tactics to increase sales volume and market share of products to assigned accounts and targeted prospects via in-person and technology-based selling, understands and markets the full brand ladder.
  
• Proactively communicates and executes seasonal marketing programs, initiatives, and offers to Dealers, Co-ops, and Regional Farm & Ranch accounts.
  
• Works with sales team to identify prospects that can be contacted digitally via virtual sales process to generate new leads.
  
• Regularly reviews marketing plan and account assignments and remains connected with Area Sales Managers and Regional Directors priorities by participation in meetings; stays coordinated to avoid conflicts between internal and external stakeholders.
  
• Navigates geographic differences (e.g., CA, PNW, NE, TX) regarding products and local nuances for effective marketing that is relevant and authentic.
  

25% Team Leadership

• Partners with Area Sales Managers, Regional Directors and Channel Activation team to drive sales volume and margin with assigned accounts and region.
  
• Develops and engages local teams, creates local marketing plans, providing regular informal and formal feedback.
  
• Responsible for their individual and assigned region/accounts sales goals targets (volume and margin growth).
  
• Provide feedback loop to Specie and Brand Marketing with key insights, data, and information.
  
• Creates and supports a team environment where all team members are treated with respect and are valued.
  
• Fosters a culture of fearless learning and growth.
  
• Proactively works as a positive change-agent.
  
• Collaborate with Sales to identify regional opportunities that will profitably grow sales and margin.
  
• Act as project manager to ensure cross-functional partners are held accountable for results.
  
• Ideate potential opportunities with Area Sales Managers and Regional Directors based and market insights and data.
  

15% Products and Tools

• Taking from National strategy, develops marketing and sales tools including: marketing programs and promotions, newsletters, and announcements to help Dealers, Co-ops, and Regional Farm & Ranch accounts grow their business.
  
• Utilizes CRM tool (Salesforce) to support Sales and provide tracking reports on Selling Support dollars, marketing and service activities as management requires and maintain up to date and accurate account history records.
  
• Utilizes Power BI to identify opportunities, gaps and prospects.
  
• Demonstrates expertise in full line of products with strong emphasis on value-added lifestyle and livestock portfolio.
  

5% Analyze and Measure Success:

• Analyze and measure the effectiveness of National Promotions Investments and Regional Promotions Investments at the local level and make recommendations for improvement.
  
• Analyze and measure effectiveness of local events, sponsorships, and Ambassadors/Influencers.
  

5% Customer Support and Logistics

• Proactively works with Sales, Customer Service and Supply Chain to resolve customer orders/shortages.
  
• Resolves issues promptly and equitably.
  

Job Scope:

Responsible for the following Key Performance Indicators (KPI's):

• Growing Sales volume, revenue, and margin.
  
• Manages Marketing and Expense Budgets.
  
• Supports Independent Dealer, Co-ops, and Regional Farm & Ranch accounts.
  
• This role is a working manager position with assigned region/accounts - but with no direct reports.
  

Required Qualifications:

• Bachelor's degree in Marketing, Agriculture, or business-related field plus 3+ years of industry experience; or, an equivalent of 7+ years of successful work experience in industry or marketing experience.
  
• Ability to s ee the "big picture" of the organization and understands the key drivers of the business relate to each other, work together to produce profitable growth, and relate to the job.
  
• Proactive communicator with exceptional written, verbal, and formal presentation skills.
  
• Trustworthy with a strong level of personal commitment.
  
• Ability to make sound decisions and complete tasks in a fast-paced work environment.
  
• Ability to work independently and manage productivity.
  
• Experience demonstrating agility and leading/adapting quickly to change.
  
• Technical feed and agriculture product expertise and ability to develop and educate others on products, services, and programs.
  
• Solid experience using Microsoft products (Outlook, Word, Excel, PowerPoint); virtual collaboration tools (Teams, Zoom); and CRM software (Salesforce).
  
• Must live within assigned region (Southeast, Southwest, West, Upper Midwest & Great Lakes Northeast).
  
• Travel up to 30-35% required.
  

Competencies:

• Demonstrate Agility
  
• Execute with Focus and Accountability
  
• Engage and Include
  
• Mobilize Talent
  
• Act Strategically
  
• Make Insightful Decisions
  
• Lead and Embrace Change
  
• Optimize Selling Effectiveness
  
• Customer-centric mindset
  

Salary range is between $102,480 - $153,720:

As a full time employee, you will receive a wide range of benefits for you and your dependents:

• 3 medical plan choices including HSA plan options

• Vision & dental plan

• Company paid Life, AD&D, short-term and long-term disability, parental leave, caregiver leave and emergency leave

• 401(k) plan with company match and additional automatic contribution regardless of participation

• Paid Time Off, Paid Holidays and Employee Assistance Program

• Wellness program focused on Physical, Financial and Emotional Health with opportunity for cash incentives

About Land O'Lakes, Inc.

Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.

We provide a broad portfolio of benefits to keep you and your family at your best. Land O'Lakes is Where Your Future Takes Root.

Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.

Neither Land O'Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.