Regional Marketing Manager (Senior Advisor), Medicare (TX/OK/AZ) - Remote - The Cigna Group
Columbus, OH
About the Job
Regional Marketing Manager (Senior Advisor), Medicare (TX/OK/AZ) - Remote
Reporting into the Senior Manager, Regional Marketing this role will have accountability for driving regional marketing plans across the West markets (existing and expansion). This role will be responsible for the execution of market level plans that contemplate full channel marketing as well as customer growth opportunities and retention goals.
This role will partner closely with local market leadership and stakeholders to ensuring that the regional marketing plans are aligned to market level business strategies and have an overarching lens of the Medicare net growth opportunity with key considerations for optimization and efficiencies for the comprehensive business strategy. Critical in this role will be defining the opportunities of incremental value we can provide in our current structure while finding areas to reinvest best practices. Timely escalation of barriers to success along with identification of potential solutions, and providing concise and timely reporting tailored to appropriate stakeholder audiences is an important accountability.
Additionally, success in this role will include developing, and implementing processes to ensure compliance with company policies/procedures, compliance Federal, State and local regulations and continuous process improvement.
_Responsibilities include:_
+ Responsible for regional marketing plans, inclusive of
+ Material versioning of materials and timely execution of strategies set by market and channel leadership.
+ Review, and present appropriate, requests for localized opportunities
+ Act as a key conduit with the channel marketing specialties (broker, provider, affinity and enterprise marketing)
+ Drive community awareness at the regional level that are long term scalable to support the growth of micro and macro markets
+ Act as key conduit with the Community Marketing Manager to develop and maintain community partnerships that introduce select broker partners and employed agents to the local audience
+ Evaluate learnings from existing and prior campaigns and work to create effective strategies optimized to drive awareness and consideration
+ Manage metrics for all business activities, measure results, and capture the learnings for continuous improvement
+ Aid in creation of baseline market assessment: competitor analysis, industry structure, target segment needs assessment, sizing and segmentation, demographics, distribution channel analysis, and regulatory scan
+ Works collaboratively with multiple levels of business unit teams, including sales leaders, market leaders and segment marketing leaders
+ Communicates marketing priorities throughout assigned geography
+ Participates in annual bid process; identifies new opportunities, products and trends and communicates those back up to greater marketing organization.
+ Stays current on consumer, competitor and product insights; utilizes insights to share strategy
+ Grow deeper level of market and competitive insight through market reviews and competitive intelligence gathering on all impacted features of market offerings
_Ideal candidates will offer:_
+ Bachelor’s degree in Marketing, Communications, Journalism, Business, or equivalent discipline
+ 5-10 years of relevant marketing experience.
+ Experience in developing and executing against marketing plans
+ Ability to build collaborative and consultative relationships with sales and local market stakeholders.
+ Curious and inquisitive nature that loves to think from the consumer’s point of view
+ Experience in balancing strategy within realities of operational parameters
+ Ability to work effectively in dynamic, rapidly changing, team-based environment
+ Must balance high-priority, long-term projects with short-term, immediate deadlines
+ Proven ability to lead in a heavily matrixed environment
+ Ability to foster collaboration and value others perspectives and gain support and buy-in for organizational proposals
+ Strong business acumen, with proven ability to leverage knowledge base to quickly come up to speed in new business areas and new types of projects.
+ Serves as a category, consumer, competitor, and product expert/voice to enable strategy for the segment and the region
+ Excellent oral and written communication skills and executive presence
+ Excellent attention to detail
+ Health care/Health insurance/Medicare experience preferred. —or experience working in a highly regulated industry
+ Flexibility to work across different time zones.
+ Ability to travel as required for meetings and events (roughly 10-15%)
Work from home - AZ, TX, or OK preferred but other locations will also be considered
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
For this position, we anticipate offering an annual salary of 106,700 - 177,900 USD / yearly, depending on relevant factors, including experience and geographic location.
This role is also anticipated to be eligible to participate in an annual bonus plan.
We want you to be healthy, balanced, and feel secure. That’s why you’ll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you’ll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k) with company match, company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays. For more details on our employee benefits programs, visit Life at Cigna Group .
About Cigna Healthcare
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.
_Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws._
_If you require reasonable accommodation in completing the online application process, please email:_ _SeeYourself@cigna.com_ _for support. Do not email_ _SeeYourself@cigna.com_ _for an update on your application or to provide your resume as you will not receive a response._
_The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State._
_Qualified applicants with criminal histories will be considered for employment in a manner_ _consistent with all federal, state and local ordinances._
Reporting into the Senior Manager, Regional Marketing this role will have accountability for driving regional marketing plans across the West markets (existing and expansion). This role will be responsible for the execution of market level plans that contemplate full channel marketing as well as customer growth opportunities and retention goals.
This role will partner closely with local market leadership and stakeholders to ensuring that the regional marketing plans are aligned to market level business strategies and have an overarching lens of the Medicare net growth opportunity with key considerations for optimization and efficiencies for the comprehensive business strategy. Critical in this role will be defining the opportunities of incremental value we can provide in our current structure while finding areas to reinvest best practices. Timely escalation of barriers to success along with identification of potential solutions, and providing concise and timely reporting tailored to appropriate stakeholder audiences is an important accountability.
Additionally, success in this role will include developing, and implementing processes to ensure compliance with company policies/procedures, compliance Federal, State and local regulations and continuous process improvement.
_Responsibilities include:_
+ Responsible for regional marketing plans, inclusive of
+ Material versioning of materials and timely execution of strategies set by market and channel leadership.
+ Review, and present appropriate, requests for localized opportunities
+ Act as a key conduit with the channel marketing specialties (broker, provider, affinity and enterprise marketing)
+ Drive community awareness at the regional level that are long term scalable to support the growth of micro and macro markets
+ Act as key conduit with the Community Marketing Manager to develop and maintain community partnerships that introduce select broker partners and employed agents to the local audience
+ Evaluate learnings from existing and prior campaigns and work to create effective strategies optimized to drive awareness and consideration
+ Manage metrics for all business activities, measure results, and capture the learnings for continuous improvement
+ Aid in creation of baseline market assessment: competitor analysis, industry structure, target segment needs assessment, sizing and segmentation, demographics, distribution channel analysis, and regulatory scan
+ Works collaboratively with multiple levels of business unit teams, including sales leaders, market leaders and segment marketing leaders
+ Communicates marketing priorities throughout assigned geography
+ Participates in annual bid process; identifies new opportunities, products and trends and communicates those back up to greater marketing organization.
+ Stays current on consumer, competitor and product insights; utilizes insights to share strategy
+ Grow deeper level of market and competitive insight through market reviews and competitive intelligence gathering on all impacted features of market offerings
_Ideal candidates will offer:_
+ Bachelor’s degree in Marketing, Communications, Journalism, Business, or equivalent discipline
+ 5-10 years of relevant marketing experience.
+ Experience in developing and executing against marketing plans
+ Ability to build collaborative and consultative relationships with sales and local market stakeholders.
+ Curious and inquisitive nature that loves to think from the consumer’s point of view
+ Experience in balancing strategy within realities of operational parameters
+ Ability to work effectively in dynamic, rapidly changing, team-based environment
+ Must balance high-priority, long-term projects with short-term, immediate deadlines
+ Proven ability to lead in a heavily matrixed environment
+ Ability to foster collaboration and value others perspectives and gain support and buy-in for organizational proposals
+ Strong business acumen, with proven ability to leverage knowledge base to quickly come up to speed in new business areas and new types of projects.
+ Serves as a category, consumer, competitor, and product expert/voice to enable strategy for the segment and the region
+ Excellent oral and written communication skills and executive presence
+ Excellent attention to detail
+ Health care/Health insurance/Medicare experience preferred. —or experience working in a highly regulated industry
+ Flexibility to work across different time zones.
+ Ability to travel as required for meetings and events (roughly 10-15%)
Work from home - AZ, TX, or OK preferred but other locations will also be considered
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
For this position, we anticipate offering an annual salary of 106,700 - 177,900 USD / yearly, depending on relevant factors, including experience and geographic location.
This role is also anticipated to be eligible to participate in an annual bonus plan.
We want you to be healthy, balanced, and feel secure. That’s why you’ll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you’ll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k) with company match, company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays. For more details on our employee benefits programs, visit Life at Cigna Group .
About Cigna Healthcare
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.
_Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws._
_If you require reasonable accommodation in completing the online application process, please email:_ _SeeYourself@cigna.com_ _for support. Do not email_ _SeeYourself@cigna.com_ _for an update on your application or to provide your resume as you will not receive a response._
_The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State._
_Qualified applicants with criminal histories will be considered for employment in a manner_ _consistent with all federal, state and local ordinances._
Source : The Cigna Group
