Regional Sales Manager - The Waters

The mission of The Waters is 'To create a sense of community where everyone THRIVES'.

We recognize that every team member is a direct reflection of The Waters. Attracting and investing in professional, caring, and compassionate team members is essential to our mission. We want our team members to feel inspired and to THRIVE, just as our residents do.

Why The Waters?

Developer, Owner, and Operator

Full array of benefits (medical, dental, vision) available the first of the month following the date of hire

Company paid Short and Long Term Disability

Company provided HSA contribution PLUS matching dollars

Healthy Savings and Rewards Programs

Behavioral and Mental Health Resources

Generous PTO Policy-Available for use on day 1

401K Match Automatically fully vested

Position Summary & Primary Responsibilities

The Regional Sales Manager is responsible for meeting occupancy and revenue goals in close collaboration with
corporate marketing and the Senior Living Consultants at the communities. This position is charged with
promoting The Waters to create a positive image in the organization and among the community, referrals,
potential residents and their families. The job requires an experienced and dynamic sales person to provide
exceptional customer service, courtesy and respect in handling the following responsibilities:

• Achieve or exceed community and region-level occupancy budget
• Assessing the designated market to develop, in collaboration with the Sales and Marketing team, a
marketing plan and budget tailored to the particular geographic region in which community is located
• Guide Senior Living Consultants through external business development and advancing leads through the
sales process in order to meet established goals
• Leverage all revenue drivers (pricing, inventory services etc.) to optimize revenue
• On-boarding and training other sales team members
• Cover open Senior Living Consultant positions or develop coverage plans, as needed
• Responsible for the success of underperforming Memory care, Assisted Living and Independent Living
communities across Portfolio
• Implementing performance plans to coach and mentor underperformers
• Monitor trends of all communities to identify occupancy fluctuation and facilitate effective adjustments to
yield desired results
• Hold Senior Living Consultants to SMART goals
• Support execution of sales and marketing plans and evaluate performance
• Execute operational processes to support and facilitate ease of marketing at the community level
• Works in collaboration with community level team members to establish and maintain a consistent
corporate image throughout all product lines, promotional materials, and events
• Model a service attitude towards others, takes ownership in solving problems and takes the initiative to
make things better, be friendly and courteous to residents and team members
• Review and analyze sales performance, using industry best practices for prospect and time management,
promoting sales zone
• Understand competitive offerings and share business intelligence to strengthen The Waters business
• Contribute to annual corporate marketing plan
• Performs other duties as assigned

Education & Experience
• Bachelor's Degree in communications, marketing, business, or related field preferred
• Proven track record of successful marketing and sales experience (established portfolio)
• Minimum three (3) years successful marketing and sales experience in a senior living community
• Candidates should be proficient in Microsoft Office (Word, Excel, and PowerPoint) and have experience
using CRM programs