Regional Sales Representative - Bruker

As one of the world’s leading analytical instrumentation companies, Bruker covers a broad spectrum of advanced solutions in all fields of research and development. All our systems and instruments are designed to improve safety of products, accelerate time-to-market and support industries in successfully enhancing quality of life. We’ve been driving innovation in analytical instrumentation for 50 years now. Today, worldwide more than 8,500 employees are working on this permanent challenge, at over 70 locations on all continents.

The Regional Sales Representative will sell Bruker Optics products (MIR, NIR, Raman) and assist in executing local demand generation activities for a territory in the US.

Primary Responsibilities:

• Meet or exceed assigned territory sales target by maintaining & growing sales in current accounts, and identifying/closing business in new accounts.
• Accurately forecast prospects through the sales cycle.  Interpret customer needs and identify Optics solutions.  Build & articulate BOPT value proposition.  Understand customer decision making process, and key decision makers & influencers.
• Responsible for the full sales process starting with generating leads, evaluating the applications of interest for clients, evaluating the right system configurations, preparing quotations using Bruker good business practices to finalize the sale with the clients through a purchase order
• Provide demo’s during the sales process, reporting the executed feasibility studies when applicable
• Manage on-site trials when required to close sales
• Responsible for customer trainings/coordination of trainings at installation or on demand
• Coordinating shortest possible installation times after delivery together with the other parties involved (client and service team)
• NOB coordination from PO received to scheduling system installation to secure fastest revenue recognition
• Seeking new market opportunities and new applications
• Act as a subject matter expert (SME) when discussing applications at conferences or for promotional events like webinars
• Represent Bruker Optics at customer events like trade shows, exhibitions, seminars, workshops, & etc.

Secondary Responsibilities

• Maintain & enhance sales skills through technical & sales training.
• Develop & maintain territory database.
• Maintain & enhance technical knowledge on Optics products, company literature & information, and competition.
• Maintain knowledge to discuss commercial contract terms.

• BSc, MSc, or PhD, in chemistry/biochemistry/food science or equivalent degree along with work experience. 
• Must have flexibility, ability to prioritize and manage differing time constraints: time management is essential.  In depth industry knowledge.
• Demonstrated ability to learn both the technology and the sales techniques used by Bruker Optics in North America.
• Ability to work in an analytical environment: being focused, ability to deal with complex requests.
• Capable of working in high stress situations with monthly, quarterly, and annual sales targets and KPIs.
• Willingness to travel (at least 50% of the monthly working time)
• The position requires good people skills to easily connect with people from different markets and backgrounds.

Bruker is a federal contractor and subject to Executive Order 14042.  Under Executive Order 14042, all employees must be fully vaccinated against COVID-19 (with limited exceptions for those employees who are unable to be vaccinated due to a medical condition or a sincerely held religious belief).  You will need to provide proof of vaccination by submitting a copy of your CDC COVID-19 Vaccination Record Card to Bruker, or obtain areligious or medical exemption, as a condition of employment.

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