Regional Sales Specialist - Senior Living - Cogir Senior Living

THE COMPANY

Join our dynamic team at COGIR Management USA, a subsidiary of Canada's COGIR Real Estate. Specializing in modern aging management, we operate 90 senior living communities across 11 states, encompassing over 8,000 units. Since our inception in 2018, we have seen robust growth through strategic acquisitions, including the notable Cadence Senior Living. Our goal is to further expand across the United States, building on our reputation as a national leader in senior housing. We are dedicated to delivering unparalleled care and amenities, fostering a thriving environment for residents and team members. Our culture is anchored in Human Focus, Creativity, and Excellence, and we are committed to continual improvement in the senior living industry.

THE POSITION

The Regional Sales Specialist is a traveling role providing coverage and support to an assigned Cogir Senior Living community in Alexandria, VA, and the surrounding area. Coverage will be needed in the absence of the main Community Relations Director, the community's sales and marketing leader, or for focus communities requiring additional census growth support.

The responsibilities include acting as the community's sales & marketing leader to maintain and exceed established occupancy goals and revenue generation through strategic and long-range planning and community outreach, identifying appropriate professional and non-paid local referral sources and partners, and establishing referral relationships to generate qualified leads. In this role, the Regional Sales Specialist also ensures customer satisfaction by answering all the daily inquiries/questions of the tenants, families, and prospective residents and touring the community daily (scheduled or walk-in tours).

COMPENSATION AND BENEFITS

• Compensation includes a base salary and a generous, accelerating commission structure!
• Training and career growth opportunities.
• Heath, Dental, Vision, and Life insurance.
• 401K Plan with a company match.
• Paid Vacation, sick leave, and paid holidays.
• Employee Assistance Program
• Generous Employee Referral Bonus Program, and more!

RESPONSIBILITIES

• Develop and implement all sales and marketing strategies and tactics for the community, consistent with the company's objectives.
• Design, implement, and facilitate an immediate marketing plan for the community with input and support from the Executive Director, corporate marketing, and operations teams.
• Develop and manage the lead base, responding to telephone inquiries remotely and in real time.
• Maintain and/or improve community occupancy level and revenue production according to business and marketing plans.
• Conduct walk-in and scheduled tours with prospective residents or interested parties.
• Provide sales activity reports with documented lead status, closing needs, and next steps.
• Follow up with all potential residents, referral sources, or interested parties.
• Maintain the community's Customer Relationship Management software (Yardi) accurately and timely.
• Maintain high resident satisfaction by establishing relationships between residents, department heads, and staff.
• Participate in and represent the community in outreach events, networking meetings, tradeshows, and other community functions.
• Monitor and maintain promotional item inventory; assess print advertising needs.
• Carefully manage marketing budget and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs.

CANDIDATE QUALIFICATIONS and EXPERIENCE

• A positive team player mentality and passion for serving seniors!
• 3-5 years' experience in relational sales, preferably Senior Living/Independent Living sales or Hospitality sales preferred.
• Bachelor's degree in Marketing, Business, or a related field is preferred, or an equivalent combination of experience and education is required.
• Proven track record in achieving and exceeding sales goals.
• Ability to manage time effectively, high initiative, and good judgment.
• Professional ethics, positive attitude, exceptional verbal and written communication, and customer service skills.
• Proficient in Microsoft Excel, Word, Outlook, and CRM.

Apply today and become part of the Cogir Family!