Remote Lifecycle Marketing Manager - Masco Corporation
Chicago, IL
About the Job
Job Description
Strategy
Assist in assignment brief development, serving as daily POC for creative and partner feedback for Lifecycle Checking initiatives
Provides strategic recommendations to team and senior leaders on strategy and new initiatives, based on in-depth understanding of Checking needs/priorities
Customer Journey & Additional Project Execution
Manage and optimize existing Checking Onboarding journeys
Manage Relationship Package automations/triggers across email and DM
Manage the execution and development of strategic cross-sell emails in the Progress Check and Tenured XS journeys across 7 plus products
Support the integration of BMO Checking products to future Lifecycle journeys (i.e. F25 Early Tenure Onboarding Journey) with a focus on customer onboarding, engagement and retention
Project based leadership
Assist in planning, development and execution of strategic lifecycle marketing campaigns to drive funding, balance growth and retention across US Checking accounts
Process Management
Accountable for following processes and procedures inclusive of managing WF templates, LOB and compliance approvals and reporting share outs
Produces regular and ad-hoc reports and dashboards for Checking Lifecycle Marketing
Stakeholder Management
Serve as primary relationship for Checking Lifecycle marketing
Manage relationships throughout the organization and serve as a POC for additional Lifecycle inquiries where needed
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Skills and Requirements
Experience providing requirements for Customer Journeys
4+ years of experience as a marketing strategist
Experience strategizing a marketing campaign creating a lifecycle for the customer including multiple channels: email, direct mail, text, including digital channels such as app and displays on websites (DSP)
Tenacious, direct, assertive personality, ability to speak up and ask questions if needed
Experience working with a Marketing Automation platform (SFMC preferred)
Experience managing stakeholders and product partners to put together a marketing strategy
Digital Life cycle marketing campaigns: Have to have been involved in building Life Cycle marketing campaigns using a marketing platform
Lifecycle experience: multi channel experience talking to customers ex) happy birthday emails, texts, touch points, ways to reach out to retain a customer
PowerPoint experience
Excellent communication, analytical mindset
Corporate or agency experience is fine Local to Chicago
Exposure to Salesforce Marketing Cloud: understand the steps to build the journeys (understanding requirements, timelines for how quickly things can be built, understand the capabilities for SFMC journey builder)
Banking industry/Financial industry
Cost/benefit analysis null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.
Strategy
Assist in assignment brief development, serving as daily POC for creative and partner feedback for Lifecycle Checking initiatives
Provides strategic recommendations to team and senior leaders on strategy and new initiatives, based on in-depth understanding of Checking needs/priorities
Customer Journey & Additional Project Execution
Manage and optimize existing Checking Onboarding journeys
Manage Relationship Package automations/triggers across email and DM
Manage the execution and development of strategic cross-sell emails in the Progress Check and Tenured XS journeys across 7 plus products
Support the integration of BMO Checking products to future Lifecycle journeys (i.e. F25 Early Tenure Onboarding Journey) with a focus on customer onboarding, engagement and retention
Project based leadership
Assist in planning, development and execution of strategic lifecycle marketing campaigns to drive funding, balance growth and retention across US Checking accounts
Process Management
Accountable for following processes and procedures inclusive of managing WF templates, LOB and compliance approvals and reporting share outs
Produces regular and ad-hoc reports and dashboards for Checking Lifecycle Marketing
Stakeholder Management
Serve as primary relationship for Checking Lifecycle marketing
Manage relationships throughout the organization and serve as a POC for additional Lifecycle inquiries where needed
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Skills and Requirements
Experience providing requirements for Customer Journeys
4+ years of experience as a marketing strategist
Experience strategizing a marketing campaign creating a lifecycle for the customer including multiple channels: email, direct mail, text, including digital channels such as app and displays on websites (DSP)
Tenacious, direct, assertive personality, ability to speak up and ask questions if needed
Experience working with a Marketing Automation platform (SFMC preferred)
Experience managing stakeholders and product partners to put together a marketing strategy
Digital Life cycle marketing campaigns: Have to have been involved in building Life Cycle marketing campaigns using a marketing platform
Lifecycle experience: multi channel experience talking to customers ex) happy birthday emails, texts, touch points, ways to reach out to retain a customer
PowerPoint experience
Excellent communication, analytical mindset
Corporate or agency experience is fine Local to Chicago
Exposure to Salesforce Marketing Cloud: understand the steps to build the journeys (understanding requirements, timelines for how quickly things can be built, understand the capabilities for SFMC journey builder)
Banking industry/Financial industry
Cost/benefit analysis null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.
Source : Masco Corporation