Retail & CPO Marketing Manager - BMW Of North America

The Retail & CPO Marketing Manager is responsible for defining the plan and steering all communication measures on T2 and the retail level in regards to new car sales, used car (CPO). Define (together with sales department) quarterly sales messages, ensuring creation and availability of suitable campaigns to meet the sales and brand requirements. Strategically steer dealer parties through committees, forums and other communication channels.

Key Responsibilities:

• Development and implement national sales campaigns
• Manage AVP from a marketing perspective (inclusive of Aftersales responsibilities)
• Manage and lead multiple agency partners on creative, media, T3 and digital initiatives
• Coordinate and align dealer sub committee (DSMC) steering board meetings
• Collaborate and communicate with regions (RMMs) on all retail marketing topics
• Present national initiatives at key MACOs
• National Tier 2 Media coordination and reporting
• Oversee Tier 3 marketing game plan including web, social, creative and digital
• Steer budget for Brand Communications department
• Monitor dealer websites to ensure compliance and consistent brand messaging
• Drive innovation & change for T3. Ensure a tierless set up from T1-T3 across all channels.
• Steer & lead CPO marketing and media approach across all tiers
• Implement innovation & technology from Tier 1 (e.g., UNREAL Engine) across Tier 3 to ensure brand consistency

Join the BMW North America team and enjoy a high-performance Total Rewards package that may include:

• Medical, Dental, and Vision insurance
• All with options for $0 Employee contribution
• 401(k) with Company match
• Retirement Income Account (RIA)
• Employee vehicle program
• Bonus eligibility
• Paid Parental Leave of up to 6 weeks
• Paid Time Off in addition to Company paid holidays where eligible
• Hybrid work environment
• Voluntary Benefits to fit your needs

The pay range for this role is: $114,067.00 - $142,318.00.

The selected candidate's education, skills, experience, and location will be used to determine the final salary offer. All pay ranges are based on a full-time work schedule. This statement is in accordance with state and local pay disclosure requirements.

Even more so than the generous compensation and benefits, the culture and values of BMW of North America makes it the ultimate working environment. These values are Responsibility, Appreciation, Transparency, Trust, and Openness. We allow these values to guide the way we conduct ourselves and our business.

At BMW, we are driven by diversity, equity, and inclusion. We are proud to be an Equal Opportunity Employer and are welcoming of all individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. Requirements:

• Bachelor Degree
• 6+ years of Marketing and Automotive Sales and/or CPO experience
• Strong presentation skills

Preferences:

• Masters Degree
• Area Manager experience