Retail Media Coordinator - Backbone Media

This is a hybrid role and we will consider applicants in or near:

• Carbondale, CO
• Denver, CO
• Portland, OR
  

At Backbone, we live by the mantra that passion drives results. We strive to align our clients with our team members’ interests, bridging the gap between work and play and keeping an eye on work/life harmony. If you join our team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for an active lifestyle.

The Job

The Retail Media Coordinator will work with internal teams to serve as a co-pilot to create and execute retail marketing plans for online retailers such as Amazon and Walmart.com. This individual helps internally to build digital retail marketing recommendations and offers resourceful problem-solving, while leaning into internal client team relationships. The Retail Media Coordinator will help prepare digital media plans and execute retail media implementation with oversight from senior members of the team. The Retail Media Coordinator will have direct experience with managing ads and product listings on Amazon and other online retailers. Working with Backbone’s Senior Retail Manager, the Retail Media Coordinator will help maintain and grow this service.

The Work

• Manage paid search and display campaigns on online retail ad platforms such as Amazon and Walmart.com
• Perform keyword + audience research for campaign setup
• Support the build of retailer and ad mix recommendations that align with client goals and budgets
• Partner with team to develop test campaigns for budgeting and forecasting
• Creating copy recommendations for Sponsored Brands/Headline Search and Display Ads
• Help to determine client goals and work to achieve weekly and monthly KPIs
• Prepare necessary content for client status calls and support the relationship with clients
• Evolve processes and gain efficiencies across our client portfolio

The Essentials

Note: we consider applicants of all backgrounds. If you are excited about what we’re doing but don’t meet some of the criteria below, please don’t let that discourage you from applying

• Bachelor’s Degree
• 0-1 years of work experience
• 1+ years of experience in Digital Retail Marketing including managing paid search, display, and/or catalog optimization for online retailers such as Amazon and Walmart.com and/or platforms such as Criteo and Instacart
• An understanding of brand store and product detail page content including titles, bullets, product descriptions, images, A+/enhanced content
• Experience with inputs outside of advertising to successful e-commerce, including: promotion planning, supply chain considerations, and omni-channel strategy
• Data-driven mindset and experience drawing insights from data using Excel or Google Sheets including familiarity with metrics such as cost per click (CPC), return on ad spend (ROAS), and share of search/voice (SOV)
• Detail-oriented with exceptional critical-thinking and problem-solving abilities
• Possess strong quantitative and analytical skills
• Ability to work with strict deadlines, juggle multiple priorities, stay organized, and work effectively with multiple clients
• Communicate effectively at all levels
• Establish and maintain effective relationships interdepartmentally, as well as with those outside the team
• Computer skills for editing and writing; proficient in Microsoft Word, PowerPoint, Outlook and Excel
• Willing to learn new things and challenge the norm
• Demonstrates the principles of marketing and advertising, along with media concepts and terms, creative and budget requirements

The Extra Mile

• Basic understanding of paid media, community management, and public relations
• Strong interpersonal skills and a sense of humor
• Understanding of Backbone’s core values
• A love of the outdoors

Salary: $50k annually

Benefits: Health (including Employer 100% paid option), Dental, Vision, 401k match

Perks: Flex time, powder days, wellness incentives, work from home/remote work options, office kegs, team hikes, floats, runs and playtime

Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skill sets.

About Backbone Media:We are the country's leading active lifestyle media agency. For almost three decades, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado. Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.

Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.

Please no phone calls regarding job inquiries.