- Meet and greet guest promptly, and in a friendly and professional manner.
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- Knows understands and adheres to federal, state and local laws which govern retail auto sales.
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- Maintain product knowledge through dealer training and self-study.
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- Strives to meet sales goals by meeting and greeting potential customers as they enter the showroom; contacting previous customers and seeking referrals; responding to emails, telephone calls and faxes and developing outside networking relationships.
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- Identify customer’s automotive needs.
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- Have knowledge and answer any questions the customer has regarding vehicles they express an interest in.
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- Set up and conduct demos as requested by the customer insuring clients do not drive demonstration vehicle on lot observing safe driving at all times.
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- Prepare a sales proposal for the vehicle(s) the customer requests.
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- Finalize any sale with the customer.
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- Ensure vehicle purchased is ready at the appointed time for the customer to pick up
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- Follow up sale to determine customer satisfaction and re-enforce the sales experience.
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- Utilize the Dealership’s CRM follow-up system to ensure ongoing communication with the customer; thereby ensuring customer satisfaction, encouraging repeat business with the customer and earning referrals.
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- Maintain a professional and business-like standard of dress consistent with the dress code requirements of the Shelly Automotive Group and/or specific dealership.
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- Know and follow work schedule arriving to work on time.
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- Maintain work areas keeping offices clean and organized at all times.
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- Log all floor and telephone customers accurately into CRM system.
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- Ensure all paperwork is accurate and complete.
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- When required, follow through diligently to ensure all stipulations and requirements are complete for timely approval and funding of deals.
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- Thorough test-drives on planned circuit, attending every demonstration. Obtain valid driver’s license before demonstration and verify that guest’s information is accurate.
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- Personally inspect vehicle to ensure it is properly detailed, all functions are operating and it is ready for delivery.
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- Introduce Customer to Service and Parts Department and Service Advisor if possible.
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- Safeguard customer and Dealer information per established policy.
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- Complies with all safety rules as outlined in the Injury Illness and Prevention program. Using all appropriate safety and personal protection equipment as required.
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- Maintain proper display, returning all demo vehicles to their proper place.
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- Adhere to work schedule and arrive at work before your scheduled start time and be at your work station productively engaged by the scheduled time.
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- Must maintain accurate attendance records “clocking in and out”.
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- Exemplifies organizational culture and holds others in department accountable for doing the same.
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- Other related duties as may be assigned.
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