Sales Development Representative – Lead Specialist - ThoroughCare

ThoroughCare, Inc. is a leading provider of care management solutions designed to empower healthcare providers in delivering value-based care. Our platform is built to support comprehensive care coordination, patient engagement, and value-based initiatives that improve outcomes while reducing costs. We are passionate about transforming healthcare delivery and helping our clients thrive in an evolving landscape.

We are driven by our passion to improve the quality of life for every person we can. Our mission is to simplify integrated whole patient care by extending the care setting beyond the facility and into the patient’s home and empower care teams through features designed with clinicians in mind. ThoroughCare software is currently used to support over 700 care delivery organizations across the United States.
For more information about ThoroughCare:  http://www.thoroughcare.net/
 

Job Title: Sales Development Representative – Lead Specialist	Date:  September 3, 2024
Location: Pittsburgh, PA, Remote	Classification: Full Time
Department: Sales	Reports To:   Director, Sales Operations and Readiness

 Job Summary:
ThoroughCare is seeking a proactive and driven SDR-Lead Specialist to join our sales team. In this role, you will be instrumental in identifying, engaging, and qualifying potential customers who can benefit from our care management/care coordination solutions. Your efforts will ensure a steady pipeline of qualified leads for our Business Development Representatives (BDRs) and ultimately contribute to the growth of our business in the value-based care space.

 Key Responsibilities:

• Lead Generation: Conduct thorough research to identify potential leads within the healthcare sector, specifically targeting organizations focused on value-based care, care management, care coordination and patient engagement.
• Prospect Qualification: Initiate outreach to prospects through emails, phone calls, and social media to assess their needs and qualify them as potential customers based on their fit with ThoroughCare's solutions.
• Industry Engagement: Stay informed about trends and changes in the value-based care industry, including new regulations, emerging best practices, and competitive dynamics, to better inform lead generation strategies.
• CRM Management: Diligently maintain and update the CRM system with accurate and current information on leads, including detailed notes on interactions and status updates.
• Collaborative Strategy: Partner with the marketing team to refine target personas, messaging, and outreach strategies based on market feedback and insights from prospect interactions.
• Campaign Execution: Support the planning and execution of targeted lead generation campaigns, leveraging your understanding of the healthcare market and value-based care to attract high-quality leads.
• Metrics & Reporting: Track and analyze lead generation metrics, providing insights and recommendations for optimizing lead quality and conversion rates.
• Market Research: Conduct ongoing research into healthcare organizations, payer networks, and industry events to identify new opportunities for lead generation and thought leadership.
• Continuous Improvement: Stay current with the latest tools, techniques, and best practices in lead generation, with a focus on healthcare technology and value-based care.

Qualifications:

• Experience: 3 years of experience in lead generation or sales development, ideally within the healthcare or health technology sector.
• Skills:
  • Strong understanding of the healthcare industry, particularly value-based care and care management.
  • Excellent research and analytical skills.
  • Proficient in CRM systems (e.g., HubSpot) and familiar with lead generation tools.
  • Strong communication skills, both written and verbal, with the ability to engage with healthcare professionals.
  • Detail-oriented with excellent organizational and time-management abilities.
• Attitude: A results-oriented mindset with a passion for healthcare innovation and a desire to contribute to improving patient outcomes.

 Benefits:

• Competitive salary with performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• 401(k) with company match.
• Opportunities for professional growth and development within a rapidly growing company.
• Flexible work environment with potential for remote work.

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