Sales Manager - Garden of the Gods Resort and Club
Colorado Springs, CO
About the Job
Position Purpose & Summary
The Sales Manager primary role is to research, prospect, cold-call, map and identify new group business opportunities for the property in hotel group sales, banquets, meetings, and Strata Med wellness concierge medical membership sales. Manages and sells into a sales territory / segment and achieves or exceeds quarterly and yearly room nights, banquet, and catering revenue goals by developing global accounts and business opportunities. Specific targets are small groups (10 room nights peak and under), Golf Groups and Social (Wedding) room blocks.
Essential Functions:
- Manages market territories based on annual room night and revenue target. This includes identifying potential individual and group business, negotiating room nights and rate, and closing the deal with a signed contract that actualizes.
- Fielding incoming leads to qualify and put into the funnel for follow up.
- Prospects and cold calls for clients using multiple sources including outside sales calls weekly, inside sales calls weekly, sales blitz with state/citywide sources, referral and relationship building activities and events.
- Identifies, research, prospects, and maps key accounts to develop new business.
- Performs market research, utilizing print or electronic resources to identify prospective clients. Provides timely, organized, and well-documented research to VP of Sales and Marketing and other team members for follow-up.
- Acts as Conference Service Manager for groups of 10 peak room nights and under.
- Remains current on industry trends and economic indicators. Uses pertinent information to aid in the development of strategies to target new business.
- Participates in industry related professional organizations, attends trade shows, and conducts sales trips. Represents the organization at property sponsored functions and/or related events.
- Follow the SOP's and protocols for retuning emails, phone calls, promised responses, and taking a piece of business from inquiry to contract to execution and to closeout within the approved amount of time for appropriate turn around.
- Maintains the integrity of sales and marketing Delphi FDC program by following the process and protocols for inquires, accounts, lead, booking, function diary, room blocks, BEO's, estimates, activities and organizational follow-up, and maintaining lead/group databases.
- Completes weekly sales reports and other departmental reports as designated.
- Attends and participates in daily business reviews.
- Works with Conference Sales Managers, other Sales Managers, and Revenue Manager to assure maximum utilization of facility.
- Attends weekly sales meeting, training programs, and other meetings as designated.
- Works with the Senior Group Sales Manager on direct initiatives to increase identified business and projects supporting the development of new business. Shares uncovered new business development opportunities.
- Conduct onsite property tours, site tours and FAM's.
- Entertain clients on and off property.
- Maintain current knowledge of competitive set (local and regional).
- Assists with and completes special projects and assignments as designated by the VP of Sales and Marketing.
- Close business on the best opportunities for the GGRC based on market conditions and executes approved contracts with clients within the contract signing due dates.
- Finalizes all details of catering and event functions within market or assigned by Senior Group Sales Manager and/or VP of Sales and Marketing
- Review and understand Group sales revenue and operation budgets and provide forecasting reports to DOSM/VPSM.
- Greets all directly booked clients as they arrive to the property, and/or as needed. Serve as guest contact during the event when needed.
- Conducts daily client tours, tastings and detailing events as needed. This includes weekends when accommodating the client's schedule.
- Establishes relationships with area event vendors, competitive and non-competitive hotels and event venues and the respective managers at these locations.
- Make connections through industry sector by joining focused meetings to enhance and develop sales experience and relationships, as well as expand product knowledge and sales efficiencies.
- Interacts effectively with sales, kitchen and vendors to ensure guest satisfaction.
- Deliver "I Am Proud" service standards and department-specific signature touch points.
- Establish cross-departmental channels of communication among teammates that are consistent and complete.
Additional Duties and Responsibilities:
- Maintains post-event files and ensures invoices, receipts and closing inventories copies are maintained and records actual final guest count in Delphi.
- Processes turnover reports for self and Senior Group Sales Manager.
- Maintains complete and in-depth files on all future and past events and private parties as directed bydepartmental standards.
- Attend training as assigned.
- Practices and observes safety rules and regulations and encourage other to do the same.
- Timely participates in morning stand up, weekly operations meetings and staff meetings.
- Provide extraordinary service that is "Enriching by Nature."
- Uphold the Garden of the Gods Resort and Club's brand, culture, vision, mission, and values.
- Be empowered to make things go right if they go wrong.
- Address feedback by utilizing the LEARN Model.
- Demonstrate a professional appearance and be attentive to what matters most.
- Comply with company policies and procedures.
- Observe and adhere to safety guidelines.
Marginal Functions:
- Performs other job-related duties as assigned.
- Interface positively with other departments, offering assistance when needed.
- Displays care in use of equipment and maintains an organized and professional work environment.
Marginal Functions:
- Performs other job-related duties as assigned.
- Interface positively with other departments, offering assistance when needed.
- Displays care in use of equipment and maintains an organized and professional work environment.
Position Requirements:
- Minimum Knowledge & Skills:
- 3-5 Years Delphi Classic, Delphi FDC, Opera Sales & Catering or similar sales & catering software
- Proficient computer skills and in-depth knowledge of relevant software such as MS Office Suite
- Room diagram software's such as Meetings Matrix, All seated, or Social Tables
- Ability to workdays, nights, weekends, and holidays- all days of the week
- Formal Education and Job-Related Experience:
- 5-10 years minimum experience as a Group Sales Manager in AAA or Forbes 4-Diamond Rated hotel/resort property.
- 3-5 Years Meetings/Event Group Sales and Planning, or Education as a CMP
- License, Registration, and/or Certification Required:
- First-Aid / CPR / AED Certification preferred
- Valid Driver's License
External and Internal Personal Contact:
- Communications:
- Daily - Participate in one-on-one team and peer communication through face-to-face, email, text, phone methods.
- Weekly - Consulting to others; making formal presentations and speeches,
- Occasionally - Participating in meetings; conducting meetings / leading group discussions, attending leadership meetings.
- Teamwork and Collaboration:
- This position requires continuous teamwork as well as internal and cross-departmental communication.
Additional Licenses and/or Certifications Required:
YES | NO | |
Valid Driver's License | X | |
CPR Certification | X | |
Food Protection Manager Certification | X | |
Food Handler Certification | X | |
Alcohol Server/Seller Certification | X |
Position Analysis/Specifications:
N/A (Not Applicable) | OCCASIONAL | FREQUENTLY | |
Sitting | X | ||
Standing | X | ||
Walking | X | ||
Bending Over | X | ||
Crawling | X | ||
Reaching | X | ||
Crouching | X | ||
Kneeling | X | ||
Balancing | X | ||
Pushing / Pulling | X | ||
Lifting / Carrying: 10 lbs. or less | X | ||
11 to 25 lbs. | X | ||
26 to 50 lbs. | X | ||
51 to 70 lbs. | X | ||
Manual Dexterity | X | ||
Fine Motor Skills | X | ||
Gross Motor Skills | X | ||
Eye / Hand Coordination | X | ||
Near Vision | X | ||
Far Vision | X | ||
Color Recognition | X | ||
Hearing | X | ||
Environmental Factors:
Environmental factors may include indoor setting with overhead lighting and comfortable ventilation. May occasionally be called upon to work in all areas of the property, both inside and outside, possibly in inclement weather.
YES | NO | |
Working Outside | X | |
Working Inside | X | |
Working Alone | X | |
Working Closely with Others | X | |
Excessive Cold / Heat | X | |
Excessive Humidity / Dampness | X | |
Noise / Vibrations | X | |
Working Above Ground | X | |
Working Below Ground | X | |
Working with Chemicals / Detergents / Cleaners | X | |
Working Around Fumes / Smoke / Gas | X | |
Walking on Uneven Surfaces | X | |
Operating Motorized Equipment or Vehicles | X | |
Working Around/Near Machinery/Motorized Equipment | X | |
Climbing on Scaffolds or Ladders | X | |
Continuous use with a Computer and Keyboard | X |
Leader Signature: | Date: | ||
A commitment to service excellence has permitted our company to be recognized for delivering extraordinary guest and member experiences. Success and growth in the future are dependent upon our ability to take Garden of the Gods Resort and Club (GGRC) to the next level. For this reason, our most important continuing objective is to provide unparalleled service and hospitality from the heart. The collective strength of the GGRC team is derived from the individual effort and dedication of every team member. The full use of your knowledge, experience, ability, and energy is important to our success as we work together for excellence. To be successful, your individual initiative, passion and commitment as well as thoughtful participation as a member of different teams in which you work is required. Individual effort in the performance of your own duties, and positive and productive interactions with others, both internal and external to the company, are crucial. In addition, we value and encourage your creativity, your continuous improvement and personal development, and your feedback on operations and how they may be improved. | |||
Team Member Signature: | Date: |
The Garden of the Gods Resort and Club offers a diverse, dynamic, and thriving environment that supports career development for all our team members.