Salesforce Marketing Cloud Admin - Kasmo Inc

Primary Responsibilities

- Collaborate with technology, sales, and marketing teams to ensure the optimal performance and utilization of Salesforce systems and products.

- Lead the definition and execution of Salesforce Marketing Cloud strategies at On Location.

- Develop and deploy marketing initiatives including SMS/MMS, Email Marketing, Journey Optimization, Subscriber Lists, Salesforce Integrations (native connectors and third-party), Cloud Pages (front and back), and data models with a focus on data hygiene.

- Establish performance reporting and spearhead A/B testing of marketing campaigns.

- Upgrade and configure Salesforce systems (Clouds) to optimize workflows and integration.

- Develop, test, deploy, and maintain custom objects, fields, and automations (e.g., Salesforce Flow).

- Design, build, test, debug, and document projects related to Salesforce Marketing Cloud and legacy Pardot, addressing both bug fixes and new features.

- Strategize and execute content marketing campaigns, manage lists, execute campaigns, and measure results.

- Perform administrative tasks such as adding/removing users, creating roles, and providing ad-hoc support as needed.

- Manage development and engagements with third-party consultants to ensure project completion.

- Import and manage data while maintaining data integrity and awareness of automations.

- Build and maintain market solutions that meet business needs across the Salesforce ecosystem (Sales and Service Clouds).

Required Education and/or Experience

- 4+ years of experience in Salesforce Administration (Marketing Cloud and Sales Cloud).

- Hands-on experience managing multichannel marketing campaigns (email, mobile, experiential).

- 3+ years of experience collaborating closely with marketing and sales teams.

- Salesforce Administrator certification is required.

- Proficiency in creating AMPscript and CloudPages for advanced personalization and dynamic content.

- Experience with Flow Builder, Omni-Channel, Custom Objects, sandbox management, and user administration.

- Strong understanding of CAN-SPAM, GDPR, and other relevant data privacy and compliance regulations.

- Proficient with Salesforce data models, SOQL queries, and Data Loader.

- Proficient in HTML/CSS to build emails and landing pages.

- Experience in developing customer-facing user interfaces.

- Proven experience supporting both Sales and Marketing teams.

- Exceptional verbal and written communication skills, effective listening, and expertise in setting and managing expectations.

- Demonstrated ability in solution documentation, project scoping, and execution.

- Experience working in an Agile development environment.

- Strong problem-solving skills with the ability to learn