Salesforce Marketing Cloud - Kasmo Inc

ob Description -

Job Title: Sr. Liaison Email and Mobile Marketing/Salesforce Marketing Cloud Expert

Salesforce Marketing Cloud experience. No other ESP (email service provider) experience is accepted.

Support for advanced audience segmentation and email execution.

ESSENTIAL JOB FUNCTIONS:

• End-to-end execution of loyalty program communications, including build, QA, and deployment scheduling
• Assisting with analytics management and data interpretation
• Assisting with scaling email marketing and personalization program
• Assisting with customer journey management
• Assisting with the implementation of email marketing and personalization technology roadmap

REQUIREMENTS:

• Minimum 4 years-experience
• Email marketing execution experience in Salesforce Marketing Cloud for a large-scale email marketing program, preferably for an e-commerce or retail brand
• Salesforce Marketing Cloud email specialist certification
• Experience working with Data Cloud and loyalty program management
• Strong analytics skills with the ability to derive actionable insights from campaign performance metrics
• Both client-side and agency experience
• Salesforce Marketing Cloud experience. No other ESP (email service provider) experience is accepted.