Salesforce Marketing Specialist - Umanist Staffing LLC

Title: Salesforce Marketing Cloud Specialist&

Work Location: Charlotte NC&

Job Type: Full-time/Contract&

Experience Level:& Mid-Senior Level&

Work Type: Onsite&

Duration: 12& Months& &

& & &

Job Description:& &

We are looking for a highly skilled& Salesforce Marketing Cloud Specialist with demonstrated exposure to insurance / Banking domains.& This role requires a deep understanding of marketing automation, data management, and customer journey mapping to drive effective and personalized marketing strategies.&

Key Responsibilities:&

Design, build, and execute marketing campaigns using& Salesforce Marketing Cloud, including email, SMS, social media, and push notifications.&

Develop and manage customer journeys using Journey Builder, ensuring a seamless and personalized customer experience.&

Maintain and optimize the Marketing Cloud data architecture, including data extensions, segmentation, and data models.&

Ensure data accuracy and hygiene through regular audits and updates.&

Implement and manage marketing automation workflows using Automation Studio, Journey Builder, and other Salesforce tools.&

Develop triggered and automated campaigns that align with business goals and customer behaviors.&

Track and analyze campaign performance using Salesforce Marketing Cloud’s reporting tools and dashboards.

Provide actionable insights and recommendations to optimize campaign performance and ROI.&

Integrate Salesforce Marketing Cloud with other Salesforce products (e.g., Sales Cloud, Service Cloud) and third-party platforms.&

Collaborate with cross-functional teams including Sales, IT, and Creative to ensure alignment on marketing strategies and goals.&

Troubleshoot and resolve any issues related to the platform’s performance or functionality.&

Required Qualifications:&

&

Education:& &

Bachelor's degree in marketing, Information Technology, or related field.&

Experience:&

3-5+ years of experience working with Salesforce Marketing Cloud, including hands-on experience with Journey Builder, Email Studio, Automation Studio, and Mobile Studio.&

Skills:&

Strong analytical and problem-solving skills.&

Excellent communication and collaboration abilities&

Ability to manage multiple projects and meet deadlines in a fast-paced environment.&

Knowledge of best practices in email marketing, automation, and data privacy