Search Analyst II - iFrog Marketing Solutions

Company Overview

We started in a dealership, realized we were really good at what we did, then took the leap to make it formal in 2015 by forming iFrog Digital Marketing. Fast forward to 2024. Now, as iFrog Marketing Solutions, we've learned much and continue to evolve our portfolio and solution offerings for our partners. We pride ourselves on being Born in a Dealership® and continue to use our knowledge and learnings in the automotive space across our automotive and non-automotive partners. We pride ourselves on superior service and delivering results while having fun.

Job Description

The Search Analyst II will have a demonstrated history of planning, executing, and optimizing search campaigns on both Google and Bing to drive traffic and conversions for partners. This role will work closely with our Accounts and Performance departments executing off campaign goals and objectives. The person in this role will be highly organized, be able to effectively manage budgets across multiple assigned partners, demonstrate knowledge of advertising (preferably automotive &/or outside ecommerce), effectively conduct keyword research, and audience targeting, upskilling themselves on recent trends, and most importantly be a team player.

A successful candidate will possess these soft skills

• Will - Controls thoughts and actions to achieve the desired outcome.
• Drive - Has a strong desire or need to get something done.
• Adaptability - Has and maintains the ability to move or adjust quickly and easily.
• Passion - Displays an intensity for marketing and positive partner relations.
• Coachability - Takes criticism and feedback well and takes steps to improve.
• Commitment - Demonstrates commitment to meeting demands and goals and is reliable about timeliness.
• Leadership Skills - Inspires confidence in team members and leads by example.
• Ability to Delegate - Trusts teammates to complete their assigned work and knows how to delegate when appropriate.  
• Solution-Oriented - Knows how to read partner interactions and spot and correct problems before they jeopardize the relationship with the partner.
• Listens Before Speaking - Listens to partners and teammates before suggesting answers or jumping to conclusions before fully understanding the problem.  
• Communication Skills - Communicates effectively and professionally to teammates, customers, partners, and management. 
• Planning and organizing - Sets priorities and defines actions, time, and resources needed to achieve predefined goals.
• Positivity - Demonstrates positive behavior and communication (written and verbal) with partners and team members.

Essential Functions

1. Partner with and collaboratively work with various departments (e.g. Accounts, Performance, Business Ops) daily.

2. Effectively plan, implement, and optimize search campaigns for a minimum of 30 partners.

3. Pre-plan campaigns/ads by conducting necessary research (e.g. keywords, audiences, landing environments, where traffic is being/should be driven, territory maps).

4. Proactively stay on top of campaign performance, make & document optimizations, and ad-spend per campaign.

5. Proactively ensure keywords, ad copy, and territory maps are all relevant.

6. Proactively ensure campaigns are starting and stopping on-time, everytime.

7. Provide reports on optimizations made and performance.

8. Frequently mentor other team members on (e.g.  trends, new ways of doing things, help).

9. Provide strategy and leadership to the department.

10. Stay updated on SEM platforms, tools, and industry trends to drive continuous improvement.

11. Proactively escalate if significantly over/under on spending, issues, etc.

12. Test, monitor, and flawlessly execute paid search tactics to optimize campaigns, manage budgets, and analyze data and insights.

13. Identify new opportunities to drive revenue and profitability within Google’s advertising opportunities (Search, Display, Remarketing, and Video).

14. Work within our DSP/DMP, looking for new optimization opportunities through first-party and third-party data.

15. All other duties as assigned by iFrog Leadership.

Additional Responsibilities

1. If a local iFrog employee, the ability to work on a hybrid 3+2 office/work-from-home model (5 days at the office for the initial 90 days).

2. Stay informed on emerging technologies and trends related to paid search and digital marketing best practices to help contribute innovative and strategic ideas to the team.

3. Work with and understand outside platforms like Basis and DEP units, and effectively coordinate cross-platform campaigns.

4. Stay up to date with the most current Google trends, updates, and algorithm changes, and proactively incorporate them into SEM and SEO strategies

5. Collaborate with the Search Director and other stakeholders to align SEM and SEO strategies with overall marketing and business objectives.

6. Provide guidance and support to team members, including training on SEM platforms, Google trends, and new product features.

7. Foster a collaborative and innovative team environment, encouraging knowledge sharing and staying ahead of industry developments.

8. For automotive clients, understand key factors such as inventory, incentives, and sales events to ensure paid search tactics are aligned with partner goals.

Required Education & Experience

1. Bachelor’s degree or work equivalent.

2. Google Ads and Google Analytics certifications (may be obtained within 1 year of hire date).

3. Proficient with Google Merchant Center to manage product feeds and optimize product listings for Google Shopping campaigns.

4. Willingness to understand and explore new Google products and features as they are released, and evaluate their potential for improving SEM and SEO performance

5. Strong organizational skills and attention to detail.

6. Strong time management skills with a proven ability to meet deadlines.

7. Experience in managing multiple projects and deadlines.

Preferred Education & Experience

1. Knowledge of marketing metrics, analysis, and interpretation.

2. Working knowledge of the automotive industry.

3. Proficient with Google Suite.

4. Proficient with macOS.

It is the policy of the company to provide equal opportunity for all qualified persons and not discriminate against any employee or applicant for employment because of race, color, religion, gender, age, national origin, veteran status, disability or any other protected status.