Search Engine Optimization (SEO) Strategist - Rocket Clicks
Menomonee Falls, WI
About the Job
Who We Are Looking For
Note: this role is currently open to candidates based in the United States who do not need visa sponsorship.
As an ideal candidate, you are an experienced professional in the world of SEO. You have tangible, quantifiable experience optimizing websites with confidence, from strategy to execution. You are intrinsically driven for success and hold yourself to a high standard, which manifests in high autonomy and self-management.
Communication is a strong point for you, whether in an email, slide deck, or Zoom call with clients. You make the complicated seem simple, and turn complex topics into clear action steps. This results in high client trust, not only in your results, but also in your strategic thinking and foresight.
You don't fear failure, because you research and consider options before executing, and you know that learning requires taking risks. When things don't go as planned, you are the first to take accountability. You are open-minded and driven to learn as much as you can, regardless of whether it aligns with your existing assumptions.
Objective
The Strategist leads client engagements to successful outcomes, resulting in long-term client retention and scope expansion, as well as referrals to new business.
The Strategist’s main KPI is Managed Revenue, defined as the revenue paid to Rocket Clicks by clients for Organic Search services, shared among the participating team members. Each Strategist is expected to manage $20,000 in revenue. The exact Managed Revenue expectations will fluctuate due to company conditions, and will be visible and communicated regularly to the Strategist.
The ideal candidate is not only a passionate, independent, and confident digital marketing expert with an emphasis in SEO, but also has excellent people skills and can effectively discuss digital strategies from the perspective of a growth-minded business owner.
Responsibilities & Processes
Account Strategy (60%)
SEO for local, ecomm, lead gen, B2B, SaaS clients
Cross-service (paid search) opportunity analysis
Performance analysis
Experiment ideation and prioritization
Long-term strategy setting
Client Relationship (20%)
Excels at leading regular communications (email, video call, chat channel)
Quarterly business reviews
Establish & maintain trusting relationships
Team Contribution (10%)
Delegate & give feedback to rising Analysts
Contribute to team playbook improvements & process
Audit other client accounts, prospect accounts
Support in training newer Analysts
Host relevant team trainings
Personal Development (10%)
Stays up-to-date with new trends, information, insights & industry standards
Self-teach new tactical skills & emerging channels
Participate with Manager on growth plan & coaching
Competencies
Problem Solving
Uses rigorous logic and methods to solve difficult problems with effective solutions
Looks beyond the obvious and doesn’t stop at the first answer
Probes all fruitful sources for answers
Can see hidden problems
Is excellent at honest analysis
Presentation Skills
Effective in formal presentation settings, regardless of group size and seniority
Can speak both to prepared data and focal points as well as controversial or in-the-moment topics
Commands attention and can manage group process during the presentation
“Reads the room” when something isn’t working and changes tactics
Strategic Agility
Anticipate future consequences and trends accurately; is future oriented
Articulately paints credible visions of possibilities and likelihoods
Can create competitive and breakthrough strategies and plans
Visualizes entire marketing funnel and how owned and supported tactics work together
Customer Focus (+Business Acumen)
Emphasizes understanding and meeting expectations/requirements of clients
Acts with client in mind
Establishes and maintains effective relationships with clients, gaining their trust and respect
Strive to understand the client’s business, industry, competitive landscape
Prioritization & Planning
Identifies the most important priorities, and concentrates efforts of self and others on these
Can quickly sense what will help or hinder accomplishing a goal
Sets objectives and goals, and breaks down process steps to achieve them
Functional/Technical Skills
HTML/CSS
Basic Javascript
WordPress, common Ecommerce CMS (Shopify, BigCommerce, Magento etc.)
Google Analytics (Goals, Attribution, Funnels)
Google Tag Manager
Office Suites (Slides/PowerPoint, Docs/Word, Sheets/Excel)
SEMrush, BrightLocal, Ahrefs, etc
Qualifications
Required
3+ years of experience in digital marketing with an emphasis on SEO
Minimum of 1 year SEO experience with on-site optimization and copywriting
Passion for SEO and online marketing
Experience managing 4+ clients
Strong writing skills in digital marketing that include: copywriting, clear client communication, webpage content writing, editing/proofreading, presentations
Preferred
Relevant Certifications: Google Analytics
Prior experience with Lead Generation and E-Commerce businesses