Search Engine Optimization Specialist - Lizard Marketing

SEO Analyst & Copywriter

We are a Digital Marketing Agency seeking an experienced SEO Analyst & Copywriter to optimize clients' online presence across various industries. The ideal candidate will excel as an analyst as well as content writing, keyword research, and SEO best practices, with a focus on home services.

Analyst Responsibilities:

• Configure GA4 properties, including tracking codes and data streams, to align with business objectives and tracking requirements.

• Customize event parameters and attributes to capture specific user behaviors and actions on the website or app.

• Analyze conversion data to identify trends, insights, and opportunities for optimization.

• Set up conversion tracking tags and configure attribution models to measure the impact of Google Ads on website goals.

• Work closely with content writers and developers to optimize website content for search engines and user experience on desktop, tablet, and mobile devices.

• Deliver regular reports and analysis of website performance to stakeholders.

• Utilize expertise in data analysis, prospect behavior tracking, and A/B testing to identify opportunities and drive conversions.

• Participate actively in meetings to contribute insights and ideas for enhancing conversion actions.

Analyst Skills Required:

• Strong project and time management skills.

• Proficiency in platforms such as SEM Rush, Go HighLevel, HubSpot, Tag Manager, and WordPress. Drupal knowledge is a plus.

• Experience in monitoring and responding to Google algorithm changes.

• Knowledge of marketing analytics platforms like Google Analytics, Search Console, Looker Studio and Google Trends.

SEO Responsibilities:

• Proficiency in content writing and editing, with a keen eye for detail and grammar.

• Strong knowledge of SEO best practices, including on-page optimization, link building, and technical SEO.

• Proficient knowledge of keyword research tools and analytics platforms such as Google Search Console, Google Analytics, and SEM Rush.

• Proficient knowledge of WordPress and Drupal knowledge is a plus.

• Ability to analyze data and draw actionable insights to drive SEO performance.

• Excellent communication and collaboration skills.

• Strong project and time management skills.

• Experience in monitoring and responding to Google algorithm change
  
  Work Hours: FTE based on your location
  Communication: The candidate should be open to weekly meetings with our internal team to ensure thoroughness, efficiency, and timely execution.
  If you meet the qualifications and are interested in joining our team, please submit your proposal detailing your relevant experience and expertise.
  Benefits:

  • Competitive salary

  • Health, dental, and vision insurance

  • Flexible working hours

  • Flexible time off based on approval

  • Professional development opportunities

  • Collaborative and innovative remote work environment