Search Specialist - American Freight

Great home furnishings—and great careers—start at American Freight. Founded in 1994, today we have more than 370 direct-to-consumer, warehouse-style stores. As one of the fastest-growing US retailers specializing in furniture, mattresses, and appliances, now is the perfect time to join our team of more than 3,500 employees. We foster an inclusive culture and work hard to retain top talent. Our focus on promoting from within has led to hundreds of internal advancements into management and leadership positions. In the past three years we’ve opened nearly 200 American Freight stores, with more to come in the days ahead. Our story is still unfolding, come grow with us!

The Search Specialist will be part of the team overseeing our Organic Search (SEO), Paid Search, and Shopping efforts. The successful candidate will determine how information on our web site and within Search Engine tools can affect Natural Search Rankings. They will also be able to effectively drive the strategy of Paid Search campaigns and understand key foundational aspects of performance marketing. This position also requires analysis of the sales and traffic data to determine the best course of action to continue growth. Strong knowledge of Home Appliances and Furniture categories a plus. Degree in Marketing or related field preferred.

POSITION RESPONSIBILITIES

• Day-to-day planning, execution, and analysis of organic search and paid search and programs
• Work closely with agencies daily
• Collaborate cross-functionally with other teams on various digital marketing projects and on-site projects for our ecommerce website
• Manage a schedule that supports both regional and seasonal marketing initiatives through paid search and other digital marketing avenues
• Edit meta tags and alt tags using product knowledge for maximum exposure within Natural Search Listings.
• Monitor the SEM and SEO traffic segments and analyze the mix of results in the SERP towards business goals
• Utilize onsite search and natural search referral results to help drive keyword buys
• Monitor other website behaviors to determine marketing strategies based on visitor behavior.
• Helps monitor and edit content on AmericanFreight.com for grammar, spelling, link structure, brand representation, etc.
• Performs all other related duties and tasks as assigned by the Sr. Performance Marketing Manager and DVP

MINIMUM QUALIFICATIONS (the right candidate must possess the following characteristics):

• Strong analytical skills: must have working knowledge of commonly used digital marketing metrics and the ability to draw insights from them.
• Verbal and Written communication: ability to communicate effectively and tell stories with/from data that are understandable to technical and non-technical teams
• Fast learner: Ability to quickly identify and close gaps in knowledge
• Strong time-management skills
• Self-driven: knows how to prioritize and can focus on projects and tasks that are most impactful
• Collaborative: ability to work with individuals and teams across multiple functions and with all levels of management
• Bachelor’s Degree
• 2+ years of related experience
• Intermediate to advanced Excel skills

PREFERRED QUALIFICATIONS:

• Experience working with digital marketing agencies
• Retail or ecommerce experience strongly preferred
• Experience with digital marketing and ecommerce tools and platforms such as Google Ads, Google Analytics, Yext, Google Merchant Center, Microsoft Ad Center

COMPENSATION:

As required by multiple state pay transparency laws, American Freight provides a reasonable range of compensation for each job posting. Actual compensation is influenced by an array of factors including, but not limited to, skill set, level of experience, and cultural fit. The range of starting pay for this role is $50,000 to $70,000 per year.

American Freight is an equal opportunity employer. We respect diversity and accordingly are an equal opportunity employer that does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws. Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, separation, recruitment, pay and other forms of compensation, access to facilities and programs, training and general treatment during employment.