Search Supervisor (hybrid) - ad+one

New York, NY

Search Supervisor (hybrid)

A rapidly growing NYC digital media agency is seeking a talented Paid Search Supervisor to join its team.  The agency is located in Manhattan, and the position will spend three days a week in the office, agency side experience is required.  This represents the opportunity to work on large national and global B2B accounts; previous B2B experience is preferred, but not required.  This is a unique opportunity to advance your career in a specialized vertical as an agency-wide subject matter expert with a lot of growth ahead.  The agency offers many unique benefits to their agency and has a very employee-centric culture with many examples of rapid promotion from within.
Responsibilities

• Directly manage PPC efforts on key accounts, with primary responsibility for planning, strategy, execution, optimization, and end-to-end project management
• Create, manage, and optimize PPC campaigns on Google AdWords, Bing/Yahoo, Facebook, and other channels for key clients
• Oversee the work of junior team members reporting to this position and foster their professional growth  
• Write compelling headlines and descriptions for paid ads according to SEM best practices and in compliance with FDA regulations for pharmaceutical advertising
• Build and update keyword lists and ad copy, prepare regulatory submissions, and oversee their approval process
• Manage bids and budgets, test and optimize keywords and creative; maintain forecasts and goal metric tracking
• Create and implement tests to achieve actionable results and improve campaign performance
• Analyze and translate data from web analytics into actionable plans/recommendations
• Ensure that the latest search/social innovations are applied and best practices are employed
• Serve as subject matter expert in client calls and meetings

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