SEM Manager - Smartcat
Boston, MA
About the Job
About Smartcat
Smartcat is on a mission to become the wall-to-wall Language AI platform, addressing the diverse needs in multilingual content for various user personas within global enterprises.
Smartcat is uniquely positioned within the $100+ billion multilingual content industry, which is currently served by tens of thousands of agencies. This results in a highly fragmented and inefficient supply chain, high costs, unacceptable turnaround times, and quality issues. Using highly qualified internal resources to translate or create multilingual content (insourcing) solves the quality problem for enterprises, but if done manually, it can't solve for scalability, high cost, and slow turnaround.
Smartcat changes the ROI equation in favor of insourcing with its Language AI platform for enterprise end-users. It delivers high-quality, instantaneous AI translations or generates new content in any language by tapping into a customer-specific multilingual content library. The AI output is further refined through human editing by the client's internal reviewers or experts from the Smartcat's embedded global marketplace of linguists and content editors. This AI output continuously improves through the editing feedback loop, ensuring consistent and customer-tailored results.
More than 1,000 global companies including ~20% of the Fortune 1,000 trust Smartcat to communicate their innovations and ideas all over the world.
As a dynamic Series C company, Smartcat is growing at 130% YoY, thanks to the high and quick ROI it delivers to global enterprises. It's well-funded by notable VCs, and is capital efficient, offering a unique blend of hyper-growth potential with downside protection and the capacity for long-term planning and strategy.
Mission
We have one of the fastest-growing software solutions in the $50B global language industry, growing at over 100% in ARR year over year for the last several years. Yet, we are just beginning to tap into the full potential of our growth through carefully planned and executed paid advertising programs against key Jobs-To-Be-Done to generate meetings and pipeline.
Your mission will be to accelerate pipeline and ARR growth through the development and execution of search engine marketing and other paid advertising programs to double our pipeline from paid advertising over the next 12 to 18 months.
Experience with B2B SaaS marketing and the creation of successful paid advertising campaigns will be critical to your success along with significant analytical skills to measure results.
Outcomes
- Create an SEM / paid advertising strategy to generate 2x pipeline
- Compete for #1 or #2 spot in paid search results for our key Jobs-To-Be-Done
- Continuously optimize copy, CTAs and landing pages to drive cost per acquisition down and ROI up.
Qualifications
- 5+ years of experience in agency and / or B2B SaaS search engine marketing
- Experience attracting both SMBs and large enterprise leads through SEM
- Directly contributed to 2x+ SEM growth in a paid advertising function
- Experience with search engine marketing, paid social and display advertising
- Experience with bidding algorithms to help achieve outsized results such as Skai and Marin
- Deep analytical skills including tracking and optimizing the full advertising acquisition funnel
- Experience using Google Analytics, LinkedIn Advertising, Hubspot, 6Sense and other current advertising platforms
- Desire to work in a fast-moving rocketship, own and design programs, and make a meaningful impact on the success of the business.
- Experience working with a global mindset to help regional teams execute campaigns globally
- Outstanding written and verbal communication skills
- Excellent organizational skills and can multitask across teams and projects
- Integrity, full commitment, and a strong sense of ownership
- Openness to feedback and alternative opinions and ideas
- Additional languages preferred
Why joining Smartcat might be your best move so far
- Fully remote team
We are a global team of 200+ enthusiastic people spread across 30+ countries. We have been fully remote since 2020, with some locations populated with more Smartcaters than others, such as Boston, NYC, SF, the Bay Area, London, and Lisbon. - Innovating a $50 Billion industry
Smartcat's innovative business model taps into this $50B language translation industry with a platform allowing enterprise end users to stop using traditional outsourcing and enjoy easy-to-use AI-powered SaaS that delivers immediate high-quality results at a fraction of the cost. - High impact role enabling innovation and inclusion in organizations
You will enjoy building with us. You will drive changes in how an old-fashioned global language industry operates while improving how hundreds of thousands of people work and millions of people exchange knowledge and ideas worldwide. - Join the rocketship to scale-up 10x and beyond together
We are looking for someone to become an integral part of our team and play a crucial role in the most exciting part of our journey: transitioning from a post-Series C startup to a company exceeding $100M in ARR and $1B in valuation. Our journey isn't for the faint of heart. We are growing at 130% YoY, thanks to our strong product-market fit and high-performing team, and plan to accelerate from here. - Smartcat Culture: Where Diversity Meets High Performance
At Smartcat, we are committed to building a culture that highlights respect and appreciation for each individual's unique background and perspective, while maintaining a strong focus on results and clear, honest and direct communication. We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work. Our commitment to diversity and inclusion is steadfast, and we stand firmly against discrimination and harassment.
