Senior Account Based Marketing Manager - Checkr
San Francisco, CA
About the Job
About Checkr
Checkr builds people infrastructure for the future of work. We've designed a faster—and fairer—way to screen job seekers. Established in 2014, Checkr puts modern technology powered by machine learning in the hands of hiring teams, helping to hire great new people with an experience that’s fast, smooth, and safe. Checkr has over 100,000 customers including DoorDash, Coinbase, Lyft, Instacart, and Airtable.
A career at Checkr means collaborating with brilliant minds, disrupting an industry, and opening channels of employment to often overlooked candidates. Checkr has been recognized as one of BuiltIn's 2023 Best Places to Work in the US and is a Y Combinator 2023 Breakthrough Company.
About the team/role
Are you ready to take your integrated marketing skills to the next level? Join Checkr’s Revenue Marketing team and lead the charge in shaping our account-based campaigns strategy and engine. Your role will be pivotal in driving pipeline and revenue growth for Mid-Market and Enterprise customers. If you’re a strategic thinker, a hands-on executor, data-driven, and a collaborator at heart, we want to hear from you. Join us and be part of an exciting journey to modernize the background check industry and build a fairer future by designing technology to create opportunities for all.
What you’ll do
- Strategy: Develop the full-funnel integrated campaign strategy targeting Checkr’s Ideal Customer Profiles (industry focus) to fuel pipeline and revenue growth
- Execution: Own the execution and optimization of ICP campaigns across web, email, advertising, webinars, direct mail, outbound, and direct mail channels in partnership with the Partnership and Field Events team
- Messaging: Craft compelling messaging and copy across landing pages, email, advertising, and Outreach sequences in collaboration with Sales, Product Marketing, and Content teams
- Creative: Partner with the brand team to test and optimize creative concepts for promotion across campaign channels
- Audience: Identify and manage target audience lists in partnership with RevOps, PMM, and Sales for marketing engagement and sales outbounds
- Manage: Own paid social channels (LinkedIn, Meta) in partnership with our ad agency and direct mail program (Sendoso) and pilot new 3rd party industry vendors to fuel acquisition efforts
- Stakeholders: Collaborate and partner with Sales Development and Business Development Representatives to own and optimize lead hand-off processes and conversion targets
- Analytics: Measure and communicate progress to meeting and exceeding key performance indicators (KPIs) across campaign channels. Analyze, assess, and identify areas for improvement
What you bring
- 5 years of experience in demand generation, integrated campaigns, or Account Based Marketing in the B2B SaaS space
- Ability to work strategically and tactically across multiple campaigns and channels
- Courage to take the initiative, pilot, and evaluate new program types
- Experience using data and metrics to develop strategy and drive program improvements
- Well-organized with great attention to detail
- Strong project management skills
- Excels at cross-functional collaboration across multiple organizations
- Proficient in Salesforce (CRM), Marketo (MA), Asana (Project Management), and Google Suite
What you’ll get
- A fast-paced and collaborative environment
- Learning and development allowance
- Competitive compensation and opportunity for advancement
- 100% medical, dental, and vision coverage
- Up to $25K reimbursement for fertility, adoption, and parental planning services
- Flexible PTO policy
- Monthly wellness stipend, home office stipend
At Checkr, we believe a hybrid work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO, San Francisco, CA, and Santiago, Chile. Individuals are expected to work from the office 2 to 3 days a week. In-office perks are provided, such as lunch four times a week, a commuter stipend, and an abundance of snacks and beverages.
One of Checkr’s core values is Transparency. To live by that value, we’ve made the decision to disclose salary ranges inall of our job postings. We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, seeour website.
The base salary range for this role is $140,324 - $165,087 inSan Francisco, CA.
The base salary range for this role is$118,736 - $139,689 in Denver, CO.
Equal Employment Opportunities at Checkr
Checkr is committed to hiring talented and qualified individuals with diverse backgrounds for all of its tech, non-tech, and leadership roles. Checkr believes that the gathering and celebration of unique backgrounds, qualities, and cultures enriches the workplace.
Checkr also welcomes the opportunity to consider qualified applicants with prior arrest or conviction records. Checkr’s commitment to diversity extends to hiring talented individuals in spite of a prior criminal history in accordance with local, state, and/or federal laws, including theSan Francisco’s Fair Chance Ordinance.
