Senior Account Executive- Growth Marketing - Red Antler
About the Job
Fat Earth, Red Antler's creative performance marketing partner, is looking for a Senior Account Executive to develop and manage the execution of comprehensive growth strategies for clients across multiple industries. In this role, you will manage client relationships, lead strategy, and work cross-functionally to meet client goals and expectations.
You should be familiar with direct-to-consumer business models and confident in growing e-commerce businesses using a variety of paid media channels. You are a highly experienced Account Executive or Strategist with the ability to build strong client relationships and develop comprehensive growth strategies in line with business objectives. You can also track and analyze performance, using the data to tell a story and inform future decisions.
Our ideal Senior Account Executive will be an expert communicator with clients and other agency stakeholders, including media buyers, lifecycle specialists, and creative strategists. You will demonstrate strong attention to detail and excellent project management skills, collaborate strategically and produce optimal results for your clients.
Responsibilities
- Develop paid media strategies to drive growth per client business objectives
- Work cross-functionally to oversee the completion of paid media strategies
- Manage work and inputs from a variety of stakeholders
- Analyze and optimize cross-channel media spending around client needs, focusing on data-driven tactics
- Produce bi-weekly reports for our clients with account updates, recommendations, and results
- Own all client communications, building strong working relationships
- Redefine strategies as needed, constantly optimizing the paid media mix and layering on additional channels and tactics as needed
Qualifications
- Bachelor's degree
- 6+ years of experience in B2C digital marketing
- Paid media experience, building strategies across multiple paid media channels
- Ability to present strategies both to clients and agency stakeholders for alignment
- Strong communication skills and professionalism
- Proactive attitude, anticipating client needs, and redefining strategies before they bottom out
- Problem-solving mentality, willing to be data curious and dig deeper to understand performance trends
- Experience working with a team and delivering projects for clients