Senior Account Manager - Amazon Advertising - Channel Bakers
Anaheim, CA 92801
About the Job
About Us:
Channel Bakers is a data-driven eCommerce agency specializing in driving sales and brand growth. We help brands unlock their full potential on Amazon and other major platforms by crafting compelling narratives, optimizing product visibility, and leveraging advanced analytics. Our expertise lies in understanding the complex retail landscape and developing tailored strategies that resonate with consumers. With a focus on expanding market share rather than simply shifting it, we deliver measurable results and long-term success for our clients.By combining creative storytelling with data-driven insights, we create impactful campaigns that drive brand awareness and conversions. Our team of experts is dedicated to staying ahead of industry trends and providing exceptional service to our clients.
Position Purpose
Account Managers play a pivotal role within Channel Bakers, serving as the linchpin of our account teams. Your responsibilities extend beyond the day-to-day management of client accounts; you are the driving force ensuring that our strategies are flawlessly designated and executed within the stipulated timelines and budgetary constraints.
As an Account Manager III at Channel Bakers, you will be responsible for the strategic oversight and management of complex client accounts. This role requires a deep understanding of full-funnel marketing, search strategy, and demand-side platforms (DSPs) to develop and execute effective campaigns that drive client growth. You will collaborate closely with Account Executives, providing strategic guidance and mentorship to the account team while ensuring seamless client communication and satisfaction.
Your responsibilities include developing and implementing media plans, analyzing campaign performance, and utilizing data to optimize strategies. A strong ability to build and maintain client relationships, coupled with exceptional communication and problem-solving skills, is essential for success in this role.Above all, you are devoted to meeting the expectations and needs of all stakeholders, with an unwavering commitment to putting the client's interests at the forefront of every decision and action.
Key Responsibilities
- Foster regular communication with clients through calls, emails, and meetings to provide comprehensive updates on campaign progress and lead in-depth discussions regarding campaign performance, actions, and strategies.
- Assume accountability for critical aspects including budget allocation and management, overall account performance, campaign launches, as well as strategic and tactical optimization. Additionally, oversee all DSP-related activities.
- Meticulously prepare, review, and finalize advertising reports, demonstrating proficiency in data interpretation and the development of actionable insights.
- Collaborate closely with both Advertising Specialists and the Account Executive to troubleshoot any account performance issues or concerns that may arise during the course of the client's account management
- Conduct thorough brand and product research to inform our strategic decisions and enhance client outcomes.
- Actively participate in and inform clients about Beta Programs whenever relevant to further our clients' objectives.
- Team up with Account Executives on critical initiatives, including assistance with creative pitches and other client-facing presentations as needed.
- Identify and capitalize on opportunities to expand brands' reach across various platforms and services, thereby driving growth.
- Assist in preparing deliverables for in-person client meetings, encompassing reporting, presentations, and other essential materials. Additionally, play a key role in reviewing AMC reports and gathering necessary information.
- Utilize company designated platforms to the fullest, and leverage strategic insights to identify growth areas for clients and proactively discover fresh service and sales opportunities to drive agency success.
- Lend support to the Strategic Account Director or Account Executive in addressing strategic client needs and requirements.
- Mentor and support Advertising Specialists to ensure the accurate and timely completion of their tasks.
- Maintain the requisite certifications mandated by platforms, partners, or local and federal government for your role to uphold the highest professional and compliance standards.
- Respond promptly to ad hoc client requests, demonstrating flexibility and a commitment to exceptional client service.
- Assist in creating training materials or processes as needed
- Promote effective cross-functional communication and collaboration within Channel Bakers and other key stakeholders, fostering a unified and cohesive approach to client management.
Qualifications and Requirements
- 5+ years of Marketing or Advertising account management experience in a fast moving, client facing environment
- 2-3 years experience of Amazon Advertising and exposure to Demand Side Platform (DSP) and Amazon Marketing Cloud (AMC), as well as other retail media channels, is a significant advantage.
- Proven expertise in expanding the size and value of mid-tier accounts through the implementation of strategic account management methods.
- Experience of working within a high performing team
- Demonstrated understanding of full-funnel marketing best practices or approaches
- Proven ability to analyze client needs to pinpoint growth opportunities and identify new service and sales prospects for the agency
- Demonstrated proficiency in analytical and qualitative skills - unphased by numerical data, with a mastery that extends beyond numerical figures, delving into the understanding of the "how" and "why" these data points hold significance and impact for our clients.
- Experienced in effectively managing tasks within a team and adept at facilitating the growth and development of your teammates
- Degree in Public Relations, Marketing, Advertising or Communications preferred or equal period of relevant work experience in digital advertising.
- Proficient user of standard office software (MS Office etc.)
- Intermediate or advanced excel skills essential
- Proven ability to cultivate and foster new relationships and deepen existing ones
- Proven track history of driving your own professional and personal development
Position Details
- Office Location: Anaheim, CA or Remote in US
- Reports To: Manger of Account Managers
- Travel: Occasional overnight travel required about 10-15% of the time
- Hours: Full - Time (Mon - Fri 8am to 5pm) with flexible schedule
Perks @ Channel Bakers
- Flexible Working Options
- Flexible Paid Time Off
- Fully vested 401K with up to 4% employer match
- Highly competitive medical, dental and vision insuranceLife insurance and long-term disability insurance
- Flexible Spending Account (FSA)
- Access to Pet, Identity Theft and other insurances at heavily discounted group rates
- 'Absurd' Fridays (Summer Friday afternoons off)
- Paid volunteer time
- Employee Assistance Program
- Ergonomic workstations with standing/sitting desks
- Regular team social events
- Stocked kitchen with snacks and beverages
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Source : Channel Bakers