Senior Adobe Analytics Implementation Analyst - Blend360

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. For more information, visit www.blend360.com 

We are seeking a skilled and experienced Senior Analyst/Lead Analyst to join our team, specializing in Adobe Analytics Implementation. The ideal candidate will have extensive experience in various aspects of Adobe Analytics, including app implementation, server-side implementation, and edge network. Additional expertise across Adobe and Google Analytics is recommended. Understanding of the implementation and configuration of 3rd party tags, especially media,  is desired.  

Key Responsibilities: 

• Lead and execute Adobe Analytics implementations, ensuring accurate and efficient data collection across digital properties. 

• Implement Adobe Analytics in mobile applications, ensuring seamless data integration and tracking. 

• Provide instrumentation for downstream AEP product uses.

• Web and edge SDK implementation experience.

• Deep understanding of solutioning for analytics solutions in matrixed and complex organizations/environments requiring multiple report suites, virtual report setup, event forwarding and advanced data collection rules.

• Configure and manage server-side implementations of Adobe Analytics, optimizing for performance and data accuracy. 

• Utilize edge network solutions to enhance data collection and delivery for Adobe Analytics. 

• Support and execute Adobe Target implementations to enable personalized user experiences and A/B testing. 

• Implement and manage Google Analytics setups, ensuring accurate tracking and reporting. 

• Conduct thorough testing and assurance processes to ensure the accuracy and reliability of analytics implementations. 

• Support in the deployment of 3rd party media tags and additional tags / tools including, but not limited to (mParticle, OneTrust)  

• Utilize Observe Point or similar tools for automated testing and validation of data collection across digital properties. 

• Develop and maintain comprehensive reports and dashboards to visualize data insights and support decision-making. 

• Work closely with cross-functional teams including marketing, development, and data science to ensure alignment and effective implementation of analytics solutions. 

• Identify and resolve issues related to data collection, tracking, and reporting in a timely manner. 

• Stay up to date with industry best practices and emerging trends in analytics and implementation strategies. 

• Experience: 3-5 years of hands-on experience in Adobe Analytics implementation and management. 

• Proficiency in app implementation, server-side implementation, and edge network for Adobe Analytics. 

• Experience with Adobe Target implementation, Google Analytics implementation, assurance, testing, migration, and ObservePoint. 

• Strong analytical and problem-solving skills, with the ability to interpret data and provide actionable insights. 

• Excellent verbal and written communication skills, with the ability to convey complex technical concepts to non-technical stakeholders. 

• Proven ability to work effectively in a team environment and collaborate with cross-functional teams. 

• Adobe Analytics and Adobe Target certifications are a plus. 

• Understanding of digital marketing principles and strategies. 

• Familiarity with tag management systems (e.g., Adobe Launch, Google Tag Manager). 

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