Senior Associate Brand Manager, Kibbles 'n Bits - Post Holdings Inc.
Lakeville, MN
About the Job
Brand: Post Consumer Brands
Categories: Marketing
Locations: Lakeville, Minnesota
Position Type: Regular Full-Time
Remote Eligible: No
Req ID: 25303
Job Description
Business Unit Overview
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Rachael Ray® Nutrish®, Kibbles ‘n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news. Brand Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That’s where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets. Location Description Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America. Responsibilities Overview The Sr. Associate Brand Manager (Sr. ABM) will be a key participant in the management and growth of the Kibbles ‘n Bits Brand. The KnB brand is largest, by volume, brand within the Post Pet portfolio. This position is responsible for driving growth through the activation of business analysis, cross-functional team leadership, budget management, and execution of the growth plan. This role is also a key enabler of the commercialization of product innovation. In addition, this person will be a steward of their brands both internally and externally while weaving together all components of the “4 P’s” (product, price, place, and promotion) to deliver a compelling consumer and retailer need as we drive growth on the KnB brand. This marketing opportunity will require the ability to thrive in an entrepreneurial environment, multi-task, and keep various projects on track. Strong communication skills, both written and verbal, will be required to keep other functional areas apprised of and engaged in the team’s initiatives. The position requires an ability to proactively anticipate obstacles and the flexibility to seek alternative solutions to drive business initiatives. The ability to analyze information to draw insights and conclusions to drive business decisions into action is essential. Responsibilities and Accountabilities Business Analysis & Reporting: Provide consumer, category, and competitive insights and co-develop targeted selling propositions. Provide in-depth analysis of sales trends by product line, SKU, retail customer, channel, and geography to determine opportunities to grow volume. Gather key competitive intelligence, develop insights, and report findings to key stakeholders. Assist the Brand Manager in developing the long-range planning forecasts. Growth Activation: Work closely with the innovation team and partners through product launches based on brand needs. Manage relationships with partners to ensure product, marketing materials, etc. are proactively communicated while managing prioritization of the cross-functional asks. Communicate project status, issues, and opportunities to the broader organization. Coordinate with Sales and Trade solutions to ensure the feasibility of brand growth plans at the retail level. Effective Communication: Manage and prioritize projects to ensure that all cross-functional teams are aligned, prioritized according to business needs, and resourced appropriately to ensure we meet the expectations of key customers and stakeholders. Assist with new initiatives such as market research, product development, and selling material creation. Brand Leadership: Be a steward of your brands while working closely with the brand manager on the execution of the “4 P’s” of positioning (product, price, place, and promotion). Know the consumer and the competition inside and out – make decisions based on the unique needs of this consumer and/or category to drive demand. Further partner with Integrated Marketing Communications (IMC) to ensure compelling agency briefs, media strategy, and total brand communications. Identify consumer and business knowledge gaps while working with Consumer Insights (CI) to apply market research techniques effectively. Qualifications Education BA required, (Marketing or Finance preferred); MBA preferred Experience Minimum 3-5 years in marketing/brand management or a related field Other Characteristics Curiosity, Critical thinker with strong, proven analytical skills Experience with market analysis and data extraction Demonstrated ability to tell the story behind the insights Must have strong drive and motivation to exceed expectations Work Location In-office (Lakeville, MN) with a hybrid schedule. #LI-hybrid
Post Holdings provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
Categories: Marketing
Locations: Lakeville, Minnesota
Position Type: Regular Full-Time
Remote Eligible: No
Req ID: 25303
Job Description
Business Unit Overview
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Rachael Ray® Nutrish®, Kibbles ‘n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news. Brand Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That’s where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets. Location Description Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America. Responsibilities Overview The Sr. Associate Brand Manager (Sr. ABM) will be a key participant in the management and growth of the Kibbles ‘n Bits Brand. The KnB brand is largest, by volume, brand within the Post Pet portfolio. This position is responsible for driving growth through the activation of business analysis, cross-functional team leadership, budget management, and execution of the growth plan. This role is also a key enabler of the commercialization of product innovation. In addition, this person will be a steward of their brands both internally and externally while weaving together all components of the “4 P’s” (product, price, place, and promotion) to deliver a compelling consumer and retailer need as we drive growth on the KnB brand. This marketing opportunity will require the ability to thrive in an entrepreneurial environment, multi-task, and keep various projects on track. Strong communication skills, both written and verbal, will be required to keep other functional areas apprised of and engaged in the team’s initiatives. The position requires an ability to proactively anticipate obstacles and the flexibility to seek alternative solutions to drive business initiatives. The ability to analyze information to draw insights and conclusions to drive business decisions into action is essential. Responsibilities and Accountabilities Business Analysis & Reporting: Provide consumer, category, and competitive insights and co-develop targeted selling propositions. Provide in-depth analysis of sales trends by product line, SKU, retail customer, channel, and geography to determine opportunities to grow volume. Gather key competitive intelligence, develop insights, and report findings to key stakeholders. Assist the Brand Manager in developing the long-range planning forecasts. Growth Activation: Work closely with the innovation team and partners through product launches based on brand needs. Manage relationships with partners to ensure product, marketing materials, etc. are proactively communicated while managing prioritization of the cross-functional asks. Communicate project status, issues, and opportunities to the broader organization. Coordinate with Sales and Trade solutions to ensure the feasibility of brand growth plans at the retail level. Effective Communication: Manage and prioritize projects to ensure that all cross-functional teams are aligned, prioritized according to business needs, and resourced appropriately to ensure we meet the expectations of key customers and stakeholders. Assist with new initiatives such as market research, product development, and selling material creation. Brand Leadership: Be a steward of your brands while working closely with the brand manager on the execution of the “4 P’s” of positioning (product, price, place, and promotion). Know the consumer and the competition inside and out – make decisions based on the unique needs of this consumer and/or category to drive demand. Further partner with Integrated Marketing Communications (IMC) to ensure compelling agency briefs, media strategy, and total brand communications. Identify consumer and business knowledge gaps while working with Consumer Insights (CI) to apply market research techniques effectively. Qualifications Education BA required, (Marketing or Finance preferred); MBA preferred Experience Minimum 3-5 years in marketing/brand management or a related field Other Characteristics Curiosity, Critical thinker with strong, proven analytical skills Experience with market analysis and data extraction Demonstrated ability to tell the story behind the insights Must have strong drive and motivation to exceed expectations Work Location In-office (Lakeville, MN) with a hybrid schedule. #LI-hybrid
Post Holdings provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
Source : Post Holdings Inc.
