Senior Brand Associate - Wayfair

Our ambition is to build the world’s largest online specialty retailers with our Specialty Retail Brands - AllModern, Birch Lane, Joss & Main. The market opportunity is large and we are well on our way. We are looking for a Sr. Integrated Marketing Associate for Joss & Main to help us achieve Joss & Main’s vision to be the ultimate style edit for home. 

The Integrated Marketing Associate job is to act as a key driver of Joss & Main’s brand marketing channels both via our e-commerce site and via regional marketing support of our physical stores. Reporting to the Senior Manager of Brand and Integrated Marketing, you will create a cohesive customer experience via rich brand storytelling on channels like influencer marketing, Pinterest, Meta, TV, out of home, audio, direct mail and more. This is a unique opportunity to help build our integrated brand marketing mix and grow awareness of our brands within the specialty retail market. 

At the core, our Integrated Marketing Associate's are strong in both quantitative and qualitative analysis and strong cross-channel collaborators. They thrive in fast paced environments, and are willing to roll up their sleeves to identify opportunities.

What you’ll do:

• Collaborate with both marketing agencies and media vendors to run our brand marketing channels, supporting both the end-to-end strategy from creative brief to media plan execution to reporting
• Act as a key point of contact for our agency partners, report on performance across channels, and suggest key optimizations to help us accelerate our marketing goals
• Write briefs, enter tickets, and provide feedback to the creative team, ensuring a customer-first lens to our creative executions
• Act as a key collaborative partner to creative leads, sharing key learnings about creative so they can iterate and improve
• Manage brand marketing spend across channels, including reporting spend and driving pacing alongside cross functional teams (performance analyst, finance) 
• In partnership with manager, lead our retail marketing strategy and execution that helps blend our ecommerce strategy with regional media strategies to drive customers to visit the store (e.g. mall marketing, event planning, and community/ influencer activations) 
• Build and maintain team project planning and progress tracking tools

What You’ll Need:

• 2+ years of experience in corporate retail, ecommerce, or CPG, ideally in a marketing activation or integrated marketing role
• Exceptional communications skills, both written and verbal, for internal and partner facing communications
• Highly organized with the ability to context switch and manage multiple projects simultaneously
• Thrive in a fast paced environment 
• Ability to collaborate effectively across a group of cross functional stakeholders (e.g. creative, store managers)
• Willingness to learn and attitude of a true team player- positive, enthusiastic, and self motivated

An Important Note about Wayfair's In-Office Policy:

All Boston-based interns, Co-ops, and corporate employees will be in office in a hybrid capacity. Employees will work in the office on designated days, Monday - Thursday, and work remotely Friday.

At this time, Wayfair does not provide sponsorship for employment authorization for this position.