Senior Brand Manager - American Recruiters

Senior Brand Manager: Shape the Future, One Brand at a Time

The Senior Brand Manager (SBM) will be a key brand team member, helping to develop and execute Marketing strategies, new formats and channels, and sustainable packaging to drive growth and enhance equity for the company.  The SBM will wear numerous hats within the organization, including business analyst, project manager, and product enthusiast.

Responsibilities:

• Analyze consumer/consumption data to monitor the health of business and identify insights to drive strategy and direction

• Support the creation and execution of the business growth objectives

• Collaborate with cross-functional team to deliver accurate forecasts and monitor sales shipments

• Demonstrate strong understanding of key P&L drivers for the portfolio, especially when evaluating new formats, channels, and packaging configurations

• Partner with Sales, Shopper & Customer Marketing to identify and execute strategic growth opportunities at retail

• Manage the business day-to-day, including budgets and serving as a point person for the communications team on execution of seasonal brand campaigns, and packaging and marketing collateral updates

Brand Foundation

• Assist Brand Manager with development and execution of strategic plans, priorities, objectives, and budgets pertaining to the management of the portfolio

• Assist in deployment of marketing plans and packaging updates; work with external agencies as well as cross-functional teams on creative development and logistics

• Steward both big picture strategy and executional details, including identifying areas for optimization

Project Management

• Manage key marketing projects, including, but not limited to:

• Packaging- Work with procurement and co-manufacturing teams to develop new packaging formats and configurations for new channels/customers

• Track & execute packaging changes for consistency across the line and manage process according to packaging production timelines

Leadership

• Lead cross-functional teams to drive key projects and initiatives

• Serve as a passionate steward, advocate, and gatekeeper for the  company across channels and formats

• Nurture a collaborative consumer-oriented culture within the company

• Champion the consumers and customers across all projects and initiatives

Minimum Requirements:

Education/Experience

• Bachelor's degree required, MBA highly preferred, ideally with a marketing emphasis

• 1- 2 years brand management experience preferably in the CPG space

• Familiarity with data analytics, innovation, packaging development, and market research processes

• Experience working with SPINS, IRI or Nielsen data

• E-commerce (Amazon & DTC) experience highly preferred

Desirable Skills

• Passionate about the brand, consumers, and mission

• Strong ability to analyze and synthesize data to uncover insights

• Excellent strategic thinking & decision-making skills

• Very strong team player, ability to work with and influence cross-functional teams

• Project management skills, including ability to manage against strategies, budgets, and timelines

• Great problem-solving skills & sense of job ownership

• Excellent written and verbal communication skills

• Ability to handle and prioritize multiple tasks

• Passion for natural and organic products and working for a purpose driven company a plus

Travel Requirements: Potentially travel 2-5 times per year for, trade shows, training, customer meetings, and/or conferences.


Upload your resume today! Deborah Best: 608-710-8007
dbest@ariteam.com

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