Senior Campaign Manager, Paid Search - Publicis Groupe
Burbank, CA
About the Job
Company Description
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world’s leading brands.
Job Description
+ Execute, manage, and optimize all paid search campaigns, including tactical approaches, campaign activation & maintenance, and post-buy recaps, while meeting or surpassing client performance expectations.
+ Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for a campaign launch.
+ Collaborate with colleagues and peers across the organization to provide insight and recommendations.
+ Comfortable with ambiguity and quickly adjusting thinking and actions should the realities of a situation shift.
+ Drawing on previous experiences uses a variety of approaches to identify client needs and exceeding their expectations.
+ Understands the complex cause and effect patterns that may underlie issues and/or opportunities and thinks beyond the obvious
+ Identify patterns and trends that relate to a particular situation and use that knowledge to come up with creative solutions.
+ Provide performance reporting against client goals with insights and optimization recommendations.
+ Develop budget and performance projections for testing new partners or technology.
+ Conduct monthly client billing audits and actualize bill/pay systems when applicable.
+ Maintain stellar relationships with the vendor partners to further advance Zenith as a preferred client partner.
+ Assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns.
+ Work to master, identify, and communicate trends in search and client industries.
+ Attend client meetings, as needed
Qualifications
+ Bachelor’s degree or higher in marketing, advertising, business or equivalent
+ 2+ years of media management experience
+ 1+ years of hands-on experience managing and optimizing buys
+ Experience in applying search to brand-building & direct response initiatives
+ Strong analytics, organizational, and communication skills
+ Excellent communication, writing and organizational skills
+ Ability to work independently and collaboratively with diverse groups
+ Proficiency in Microsoft Office including Excel and PowerPoint as well as other equivalent programs and as appropriate specific industry tools and technology
+ A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines
+ Exceptional critical thinking and problem-solving abilities with the ability to think unconventionally in proposing solutions
Additional Information
This position will work 3-days in-office at our Burbank location. The position is expecting to pay a range of $66,000k-75,000k, considering the candidate's experience.
The Company anticipates the application window for this job posting will end 9/30/24.
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world’s leading brands.
Job Description
+ Execute, manage, and optimize all paid search campaigns, including tactical approaches, campaign activation & maintenance, and post-buy recaps, while meeting or surpassing client performance expectations.
+ Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for a campaign launch.
+ Collaborate with colleagues and peers across the organization to provide insight and recommendations.
+ Comfortable with ambiguity and quickly adjusting thinking and actions should the realities of a situation shift.
+ Drawing on previous experiences uses a variety of approaches to identify client needs and exceeding their expectations.
+ Understands the complex cause and effect patterns that may underlie issues and/or opportunities and thinks beyond the obvious
+ Identify patterns and trends that relate to a particular situation and use that knowledge to come up with creative solutions.
+ Provide performance reporting against client goals with insights and optimization recommendations.
+ Develop budget and performance projections for testing new partners or technology.
+ Conduct monthly client billing audits and actualize bill/pay systems when applicable.
+ Maintain stellar relationships with the vendor partners to further advance Zenith as a preferred client partner.
+ Assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns.
+ Work to master, identify, and communicate trends in search and client industries.
+ Attend client meetings, as needed
Qualifications
+ Bachelor’s degree or higher in marketing, advertising, business or equivalent
+ 2+ years of media management experience
+ 1+ years of hands-on experience managing and optimizing buys
+ Experience in applying search to brand-building & direct response initiatives
+ Strong analytics, organizational, and communication skills
+ Excellent communication, writing and organizational skills
+ Ability to work independently and collaboratively with diverse groups
+ Proficiency in Microsoft Office including Excel and PowerPoint as well as other equivalent programs and as appropriate specific industry tools and technology
+ A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines
+ Exceptional critical thinking and problem-solving abilities with the ability to think unconventionally in proposing solutions
Additional Information
This position will work 3-days in-office at our Burbank location. The position is expecting to pay a range of $66,000k-75,000k, considering the candidate's experience.
The Company anticipates the application window for this job posting will end 9/30/24.
Source : Publicis Groupe