Senior Campaign Manager, Programmatic - Publicis Groupe
Burbank, CA
About the Job
Company Description
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world’s leading brands.
Job Description
The Precision team is Zenith’s in-house hands-on-keyboard programmatic buying group. Precision services all clients across the Zenith agency and works very closely with the over-arching Strategy and Digital Investment departments. They are a highly specialized team that is passionate about programmatic strategy and the ever-evolving digital landscape (particularly as it relates to new ad tech and new types of data collection). They also are internal advocates within the agency pushing other departments to leverage programmatic data to mine new audience insights than might inform or support broader marketing strategies.
The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.
Qualifications
+ Must have 1+ years of experience in bid management, campaign management/optimization, or digital media operations
+ Bachelor’s Degree
+ Proficiency in Excel
+ Strong analytical thinking and mathematical skills
+ Excellent communication and writing skills
+ Strong project management skills
+ Strong desire to contribute to a team
+ Ability to organize and manage detailed work, as well as work independently and balance multiple tasks
Additional Information
Responsibilities:
+ Effectively communicate digital strategies and rational for tactical approaches for each campaign
+ Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
+ Develop, grow, and maintain relationships with Precision customers through exceptional client service
+ Work with media partners to ensure accurate platform implementation
+ Troubleshoot issues on all pre-production and live campaigns
+ Exposure to and activation experience of Private Marketplaces (PMP)
+ Oversee campaign QA process
+ Partner with Analyst on campaign measurement reporting and insights generation
+ Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
+ Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
+ Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world’s leading brands.
Job Description
The Precision team is Zenith’s in-house hands-on-keyboard programmatic buying group. Precision services all clients across the Zenith agency and works very closely with the over-arching Strategy and Digital Investment departments. They are a highly specialized team that is passionate about programmatic strategy and the ever-evolving digital landscape (particularly as it relates to new ad tech and new types of data collection). They also are internal advocates within the agency pushing other departments to leverage programmatic data to mine new audience insights than might inform or support broader marketing strategies.
The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.
Qualifications
+ Must have 1+ years of experience in bid management, campaign management/optimization, or digital media operations
+ Bachelor’s Degree
+ Proficiency in Excel
+ Strong analytical thinking and mathematical skills
+ Excellent communication and writing skills
+ Strong project management skills
+ Strong desire to contribute to a team
+ Ability to organize and manage detailed work, as well as work independently and balance multiple tasks
Additional Information
Responsibilities:
+ Effectively communicate digital strategies and rational for tactical approaches for each campaign
+ Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
+ Develop, grow, and maintain relationships with Precision customers through exceptional client service
+ Work with media partners to ensure accurate platform implementation
+ Troubleshoot issues on all pre-production and live campaigns
+ Exposure to and activation experience of Private Marketplaces (PMP)
+ Oversee campaign QA process
+ Partner with Analyst on campaign measurement reporting and insights generation
+ Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
+ Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
+ Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Source : Publicis Groupe
