Senior Consultant, Digital Analytics & Insights (Adobe Analytics) - BlastX Consulting

Ready to Make Your Mark?

Are you enthusiastic about solving problems in the ever-evolving digital landscape and leveraging its potential to revolutionize businesses and enhance customer engagement? Our team is on the lookout for a Senior Consultant who possesses a robust consultative mindset, a genuine commitment to delivering value to clients, and a background in working with marketing technologies. We're in search of an individual with business acumen, strategic thinking and consultative mindset, who can captivate an audience and collaborate with clients and cross-functional teams to make informed, data-driven decisions regarding their digital strategies. In this role, you'll be client facing to gain a deep understanding of their business objectives and pain points. Your goal will be to identify, conceptualize, and implement innovative solutions that enhance user engagement, satisfaction, and ongoing value.

As a Senior Consultant at BlastX, you will play a pivotal role in optimizing our clients' digital presence, ensuring a seamless and delightful experience for customers across various digital platforms. We are seeking a team member who is truly customer-centric and excited about making a significant impact for our clients. Your strong command of marketing and data analytics tools will be essential for measuring, monitoring, and providing valuable insights into user behavior. In this client-facing position, you will assist organizations in capturing and analyzing data and translating insights into actionable recommendations to achieve their digital experience goals.

Adobe Analytics experience is a requirement for this position.

If you consider yourself a creative problem-solver, a forward-thinker, and a passionate digital enthusiast ready to reshape the way businesses engage with their audiences, we invite you to embark on this exciting journey with us and Make Your Mark. You’ll have the opportunity to Make Your Mark - make a lasting impact every day, not only on your colleagues and clients but also on our company, our industry, and the wider community.

Primary Responsibilities

• Lead cross-functional collaboration to strategically cultivate and fortify high-level client partnerships, steering business growth through expert advisement on digital strategies.
• Utilize sophisticated client-facing communication skills to engage key stakeholders, conduct in-depth assessments of current challenges, and recommend solutions aligned with clients overall business objectives.
• Apply advanced data analytics techniques to extract nuanced insights, steering the formulation of data-driven recommendations that elevate marketing performance, optimize ROI, and increase CLV.
• Drive high-level collaborative brainstorming sessions with client stakeholders and fellow BlastX consultants to identify and solve core issues, offering innovative, data-backed solutions to address complex client problems.
• Expertly communicate findings to high-level stakeholders in a clear and compelling manner, demonstrating a mastery of conveying complex concepts.
• Demonstrate innovative organizational skills to distill and clarify intricate client requirements, design comprehensive learning plans, and identify optimal resources for precise plan execution.
• Identify strategic opportunities for streamlining work processes, introducing cutting-edge methods to complete project scopes efficiently, and maximizing overall project effectiveness.
• Deliver high-level training and support, empowering clients' internal teams in effectively utilizing advanced MarTech tools and platforms.
• Utilize Tableau expertise to create visually compelling and insightful reports and dashboards.
• Demonstrate advanced proficiency in SQL for data extraction, transformation, and analysis.
• Exhibit familiarity with Snowflake for efficient data storage and retrieval.
• Establish and oversee tracking mechanisms and key performance indicators (KPIs) to systematically assess the effectiveness of MarTech solutions, driving continuous improvements.
• Proactively identify growth opportunities, adding substantial value to both clients and internal partners through strategic insights and foresight.
• Commit dedicated time to expand senior-level consulting skills and professional development, engaging in advanced training, mentorship, and daily high-level client interactions.
• Lead collaborative efforts with key stakeholders to formulate and define comprehensive digital strategies aligned with overarching business objectives.
• Conduct in-depth analysis of market trends and emerging technologies to identify strategic opportunities for enhancing digital experiences.
• Provide high-level recommendations to elevate usability, accessibility, and overall user experience across digital platforms.
• Employ advanced analytics tools to meticulously monitor website and app performance, user behavior, and conversion rates.
• Develop and present regular, insightful reports tracking Key Performance Indicators (KPIs), identifying trends, and offering data-driven recommendations for continuous improvement.
• Respond promptly and accurately to ad-hoc client requests regarding site analytics, demonstrating a deep understanding of client needs and expectations.
• Create and maintain high-quality client documentation reflecting their usage of data and tools within the organization.
• Recommend advanced metrics and best practices for the measurement of both online and offline marketing campaigns.

Desired Knowledge, Skills, & Qualifications

• Bachelor’s degree in a relevant field preferred, such as Business Administration, Marketing, Digital Media, Information Systems, Computer Science, Behavioral Economics, Psychology, Analytics, etc.
• 6-10 years of successful consulting experience, showcasing a proven ability to transform data into tangible business value.
• The ideal candidate should have a track record of uncovering valuable insights through analysis, converting them into practical recommendations, and measuring the impact of implemented solutions.
• Adobe Analytics experience is a requirement for this position.
• Recognized certifications in leading BI and Analytics platforms and tools; showcasing a deep expertise in the latest industry reporting technologies.
• Extensive background in identifying and resolving substantial business challenges, with a focus on strategic and innovative solutions.
• Proven ability to align methodologies and data sources with intricate business needs, client requirements, and sophisticated research questions.
• Track record of influencing and collaborating with high-level stakeholders and effectively leading cross-functional teams.
• Autonomy in managing and delivering impactful insights and solutions on independent projects with a demonstrated history of contributing to organizational success.
• A strong understanding of emerging industry trends.
• Extensive project management experience, ability to work on a team concurrently handling multiple high-profile clients and projects, showcasing the ability to navigate complex and dynamic situations effectively.
• Expertise in data analysis with a proactive, analytical mindset and a strong commitment to staying abreast of industry advancements.
• Exceptional flexibility, adaptability, and collaboration skills, particularly in navigating complex, fast-paced environments.
• Demonstrated ability to translate intricate business challenges into strategic, value-added solutions with robust analytical and problem-solving skills.
• U.S. citizenship or permanent residency with the ability to work without visa sponsorship.
• Willingness to complete the rigorous application and investigation process for obtaining and maintaining Federal security clearance, emphasizing a commitment to handling sensitive and classified information.

Technical Skills Required:

• Proven expertise in Tableau, with deep experience providing impactful data visualizations.
• Advanced skills in SQL for data extraction, manipulation and analysis.
• Familiarity with Snowflake for efficient data management.
• Proven experience using digital analytics tools such as Adobe Analytics, Google Analytics, or other industry-standard analytics tools. (Adobe Analytics experience is a requirement for this position.)
• Ability to create data capture architectures, analyze data, interpret findings, and present conclusions effectively.
• Possession of an Adobe Analytics certification, showcasing a high level of proficiency and expertise is preferred.
• Demonstrated ability to make strategic decisions based on data analysis, contributing to the overall success of digital initiatives.
• Strong leadership skills with the ability to communicate complex analytics findings in both written and verbal formats.

Who We Are

BlastX Consulting provides strategic, digital experience advice and implementation services to help brands drive deeper customer relationships using data-driven insights to optimize the digital experience. Over the past 25 years we have assembled a seasoned team of consultants with deep expertise and experience across a wide array of strategic, technical, and operational disciplines who share a passion for helping brands be customer-centric, creating strategies to enable the ultimate experience across touchpoints.

BlastX Consulting embraces and holds to a set of Core Values and encourages each member of the team to continually find ways to “Make Your Mark” for clients, teammates, the community, the industry, and the company. We are an Inc. magazine top 5000 fastest-growing private company and is also a Great Place to Work-Certified company.

Why Work at BlastX Consulting

We believe in meaningful work. Regardless of role, you'll have the opportunity to Make Your Mark every day, solving challenges and seeing the positive impact of your contributions, as we support leaders to EVOLVE their organizations. Join us to Make Your Mark — on each other, our clients, our company, our industry, and the community. Ask any employee why they come to work here, and they'll say, "to make my mark!" We BELIEVE BlastX Consulting is a Great Place to Work! We are proud to be certified as a Great Place to Work since 2019.

To Be Successful

To be successful in this position, you must have strong attention to detail, be able to work in a demanding and fast-paced environment, focus on essential tasks, prioritize multiple tasks, and be willing to learn. The characteristics that lead to success at BlastX Consulting are:

• Keen attention to detail and willing to pay attention to the "small things".
• You love the challenge of supporting the growth of a dynamic team and making your mark because you are driven to know the business as well as (or better than) your client, and you have the data driven tools to take action to grow it.
• Innate problem-solvers who thrive in a flexible, collaborative work environment.
• Inspiring leaders who leave a positive impact on their firm, clients, and communities.
• Make Your Mark by executing highly-customized technical solutions.
• Evolve your intellectual curiosity and help drive success.
• Possesses strong problem-solving abilities to dissect intricate problems and identify root causes.
• Confident in your ability to explain complex, technical subjects to non-technical folks.
• Demonstrate excellence by going above and beyond for the benefit of teammates and the company.
• View mistakes as an opportunity to learn rather than as a negative situation.
• Willing to lean on teammates when needed and support teammates when they need your expertise.

This is a full-time remote opportunity. We currently have teammates located all across the country in 24 different states and 1 country internationally. Don’t get us wrong, we love to explore. However, due to the nature of our consulting agency, you must remain in the same state/time zone and digital nomads will not be considered. 

You Will Work With

Consulting Leaders, Cross-functional Consultants, Project Managers, Client Success and other subject matter experts.

Compensation & Benefits

Salary Range: $111,538.00 - $160,000.00 USD annually DOE

We offer a competitive salary based on experience and a supportive, challenging, and fun work environment to ensure teamwork, productivity, and teammate happiness. We offer a flexible PTO policy, 60% employer paid medical insurance coverage options, 100% employer paid dental and vision insurance, 401k 4% company matching, profit sharing, education assistance, paid parental leave, performance-based salary increases, and year-end incentive bonuses.

We are not interested in placement agencies or companies at this time. BlastX Consulting is an “at-will” employer. Compensation, benefits, and job descriptions are subject to change based on individual performance and business conditions. BlastX Consulting is an Equal Opportunity Employer (EEO).

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