Senior Content Creator - Korn Ferry US

About us

Korn Ferry is a global organizational consulting firm. We help clients synchronize strategy and talent to drive superior performance. Korn Ferry works with organizations to design their structures, roles, and responsibilities. We help them hire the right people to bring their strategy to life. And we advise them on how to reward, develop, and motivate their people. Our 10,000 colleagues serve clients in more than 50 countries.

Korn Ferry Digital is a scaled product business unit within Korn Ferry that develops and sells our suite of talent products and HR technology, supporting clients across six solution areas:

• Organizational Strategy
• Assessment and Succession
• Talent Acquisition
• Leadership and Professional Development
• Sales and Service
• Total Rewards

Our comprehensive talent suite leverages a combination of proprietary talent IP, talent data, analytics and insights to help customers understand their workforce and existing talent gaps, and deliver targeted talent interventions at scale using HR technology.

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Job description

Senior Content Writer

Korn Ferry is seeking a talented B2B Content Writer to join our team and help us elevate our thought leadership and demand generation efforts. You'll bring strong writing, editing, and creative problem-solving skills, as well as knowledge of current B2B copy trends, to deliver on marketing campaign briefs-from initial creative concepts to final production assets. The candidate must hold a deep belief in the power of words and should have deep understanding of the purpose of content creation for all stages of the marketing funnel. The candidate should also be familiar with content marketing and the SaaS space.

The Role:

We are seeking an experienced B2B Content Writer to create compelling, insightful content that speaks directly to the challenges faced by our target audience. This role focuses on full funnel thought leadership content, aiming to build awareness for our Digital Products that complement our consulting solutions in leadership development, assessment, total rewards, and talent acquisition. The content will be a crucial component of our demand generation campaigns, designed to attract, engage, and nurture leads through the top and middle of the funnel.

In this role, you'll develop a deep understanding of our clients and our brand. You'll recognize the value of Korn Ferry's products and know how to communicate that value clearly and concisely. You'll apply a deep understanding of digital marketing to your work in service of best-in-class creative that drives action.

Reporting to the Campaign Director, the ideal candidate is creative, adaptable, a self-starter, a strong communicator, and a proactive team player. You should be a motivated learner who is excited to participate in successful collaboration with peers.

Key Responsibilities:

• Editorial Oversight: Provide editorial oversight working with vendors, subject matter experts (SMEs), and collaborating with cross functional teams
• Content Creation and Management: Manage content creation and develop high-quality, thought-provoking content including articles, ebooks, case studies, infographics, and more that address client challenges and showcase our expertise in topics like leadership development, assessment, total rewards, and talent acquisition.
• Copywriting: Take complex product terminology into understandable, engaging and relatable copy, while maintaining the integrity of our brand.
• Developing an understanding of the brand and our audiences. Creating content in line with brand and editorial guidelines.
• Demand Generation: Create content specifically designed to drive demand generation, focusing on attracting and engaging potential customers at the top and middle of the funnel.
• SEO Optimization: Implement SEO best practices to ensure all content is optimized for search engines, increasing organic visibility and traffic.
• Leverage Audience Insights: Stay updated on audience challenges, to optimize messaging for different channels within marketing, iterating based on performance to create impact.
• Collaboration: Work closely with the marketing, product, and sales teams to align content with business objectives and campaign goals.
• Performance Tracking: Measure and analyze content performance, using data to refine content strategy and improve engagement and conversion rates.

Qualifications:

• Minimum of 3-5 years of experience in B2B content writing, preferably within the SaaS industry.
• Content Marketing Experience and writing content with a writing style that drives engagement and behavior change.
• Agility: Excellent time management skills, including ability to juggle multiple projects simultaneously, prioritize effectively, and meet deadlines consistently
• Skills: Excellent writing, editing, and proofreading skills with a keen eye for detail and a strong command of the English language.
• Organization: Strong organizational skills, with the ability to juggle multiple projects simultaneously with an eye on deadlines.
• Digital Marketing: Proficient in digital marketing concepts and strategies, including SEO, content marketing, and demand generation.
• Tools: Familiarity with content management systems (CMS), marketing automation tools, and SEO tools.
• Analytical Mindset: Ability to analyze content performance metrics and adjust strategies accordingly.
• Collaboration: Strong interpersonal skills and the ability to work effectively in a team-oriented environment.

Tools we use:

• SmartSheets
• DOMO
• Marketo
• Salesforce
• HappyFox (ticketing system)
• Terminus
• Conductor
• Adobe Analytics
• 6Sense
• Bombora

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Internal Mobility at Korn Ferry

If you currently work for Korn Ferry or one of our affiliates, you must be eligible to apply for a different position within Korn Ferry to use the Careers Site. If you accept such a position, your benefits programs and Human Resources policies may change. Please consult with your HR contact for the new position concerning application eligibility, including any immigration/visa needs, benefit programs, and HR policies applicable to that position.

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Korn Ferry is an Equal Employment Opportunity/Affirmative

Action Employer - Minority/Female/Disability/ Veteran

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status or any other characteristic protected by federal, state, or local law.

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If you are a resident of New York, Colorado, California, Washington, Hawaii, District of Columbia, New Jersey, Maryland, Illinois, Massachusetts, Vancouver, British Columbia, Manitoba, New Brunswick, Newfoundland, Nova Scotia, Ontario, Quebec, Saskatchewan" please click here for remote opportunities with Korn Ferry in your state/province.

Reference Job Id: 17208

#LI-DNI

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