Senior Content Marketing Specialist - Dreyfus and Mellon - BNY Mellon

Overview

Senior Content Marketing Specialist, Dreyfus and Mellon 

About Dreyfus

Dreyfus is one of the largest, most trusted cash and liquidity managers with nearly 50 years of history building innovative liquidity solutions. We deliver powerful, lasting liquidity solutions to clients and institutional investors for end-to-end cash management. By combining specialized cash investment expertise with a full range of product solutions, we help investors navigate an increasingly complex liquidity landscape.

Our liquidity solutions span all major asset classes, including prime, Treasury, US government, municipals, and short duration fixed income. The breadth of our capabilities and attention to each clients’ unique investment challenges help to provide a holistic strategy and seek to maximize yield through cash segmentation. We relentlessly pursue clients’ operating, core and strategic cash needs through end-to-end client solutions and myriad vehicle types including domestic and offshore money market funds, separately managed accounts and a sub-advised ultra-short exchange-traded fund (ETF).

About Mellon

Driving client outcomes through perspective, precision, and partnership.  Mellon is a global leader in index management and one of the world’s largest institutional index managers by assets under management. Since 1983, Mellon’s dedication to precision and client partnership has gone beyond the benchmark. Our storied history of innovation can be tracked back to the 1970s to founders William Fouse and Thomas Loeb, who are widely recognized as pioneering developers and champions of indexing. Armed with perspective earned from 40 years of experience, Mellon manages money for many of the world’s most sophisticated clients, proving that index investing requires an active mindset.

We are seeking a marketing team member for the role of Senior Content Marketing Specialist, Dreyfus and Mellon to join Dreyfus and Mellon, part of the Mellon Investments Corporation. This role will be located in the Pittsburgh, PA, office and is a hybrid working position where you will work three days in the office and two days remotely.

In this role, you will make an impact in the following ways:

• Manage a content agenda for Mellon and Dreyfus, working as an integral part of the Marketing team, to capture and leverage our best research and thinking for clients and prospects.
• Draft thought leadership and provide copywriting support across multiple channels, including articles, white papers, webinars, brochures, presentations, event announcements and internal communications.
• Manage virtual events that highlight our personnel and thought leadership, including invitations, speaker preparation, live events and postings of recordings.   
• Establish and manage new go-to-market campaigns, including core positioning, value propositions and scope with execution supported by the full marketing team.
• Proactively partner with the wider marketing team on the creation of a digital content plan, including multi-media and social media distribution, that supports the broader content agenda.
• Build strong relationships and partner with subject-matter experts and business development teams to deliver best-in-class marketing materials with focus on supporting strategic growth priorities.
• Meet concrete deadlines, using strong project management skills to manage error-free content development and execution, internal and external events, and distribution.
• Collaborate across the team to develop forward-thinking marketing and content in support of key strategic initiatives, and own editing, writing and producing a wide range of client centric content.
• Know and adhere to editorial compliance standards and processes as well as standard operating procedures and policies for communications and events. 
• Stay up to date on emerging industry trends to identify new opportunities.
• Support or lead events as needed. 

To be successful in this role, we’re seeking the following:

• Bachelor’s degree in marketing, communications, or related field preferred.
• 4-6 years of experience in marketing, content marketing or editorial roles preferred.
• 1-3 years of experience in event management preferred. 
• 1-3 years of experience in investments or financial services preferred.
• Experience managing multiple high-priority projects to completion under strict deadlines using strong project management and time management skills.  
• Flexibility to take direction and work as part of a team or individually. 
• Ability to navigate a high-paced, often changing environment in a complex, highly regulated industry. 
• Knowledge of Microsoft Office including PowerPoint, Excel and Word, Adobe Acrobat and Workfront preferred.
• Experience with ethical use of AI technology to develop and/or edit content preferred.
• Knowledge of Adobe Creative (e.g., InDesign, Illustrator, Photoshop, After Effects, Acrobat Pro) a plus. 
• Experience in marketing communications and campaign/content production.
• Experience collaborating on projects with varied cross-functional teams such as web specialists, designers, subject-matter experts, project managers, business development teams, and third-party vendors.
• Commitment to maintaining a professional demeanor at all times, displaying excellent interpersonal skills and building strong, positive relationships with key external and internal partners.
• Commitment to a team environment. 
• Exceptional verbal and written communication skills, unwavering attention to detail and commitment to producing best-in-class work.
• Willingness to build a strong command of global financial and investment topics and a keen sense of business and sales priorities.

At BNY, our culture speaks for itself. Here’s a few of our awards: 

• America’s Most Innovative Companies, Fortune, 2024
• World’s Most Admired Companies, Fortune 2024
• Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
• Best Places to Work for Disability Inclusion, Disability: IN – 100% score, 2023-2024
• “Most Just Companies”, Just Capital and CNBC, 2024
• Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
• Bloomberg’s Gender Equality Index (GEI), 2023

Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. 

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

Employer Description:

For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.

EEO Statement:

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans. Our ambition is to build the best global team – one that is representative and inclusive of the diverse talent, clients and communities we work with and serve – and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.