Senior Content Strategist - Microsoft Corporation

The Global Demand Center (GDC) is leading marketing transformation at Microsoft. In the GDC, we lead digital-first sales motions, customer engagement marketing at scale, campaigns to celebrate launches, events to strengthen customer connection and product understanding, plus relationship marketing designed to onboard, and deepen brand love. All the while we are building a rich understanding of the propensity of accounts to purchase, supporting sellers with signals for better account planning and opportunity generation. Our always-on acquisition and account based marketing (ABM) programs work across segments, targeting business and technical audiences across our commercial portfolio. This includes Azure, Microsoft 365, Teams, Dynamics 365, Power Platform, Project, Visio, Teams, Surface, AI, Security, Digital Transformation, commercial industries, and education, with programs available in 42 markets and 30 languages. Content is the fuel that drives the digitally connected customer journeys at the core of the GDC engine, and we're looking for a skilled, self-motivated, data-driven Senior Content Strategist to build the content that motivates customers to take action. This Senior Content Strategist will develop and execute content strategies supporting the commercial cloud business, specifically for Azure. You will be accountable for understanding the business priorities and defining the content journeys that attract, nurture, inspire, and retain customers, and manage quality execution and delivery of the content. You will leverage customer journey research to understand the target audience deeply and build a journey to serve the customer the right content at the right time. You will work closely with the Integrated Marketing Manager to drive business outcomes. Your network will include product marketers, integrated channel marketers, relationship marketers, sales, researchers, engineering, and agency partners to develop and execute on your plan. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. **Responsibilities** + Identify content needs, development and reviews of all content for aligned Marketing plays and partner with the Integrated Marketing Strategist for plan alignment. + Create a content strategy and plan to address the insights in the buyer's journey, ensuring the content is aligned to what the customer needs at each stage and addresses feedback from relevant subject matter experts. + Lead Request for Proposal (RFP) process, make agency selections, open purchase orders and partner with agencies across the content development cycle. + Schedule kickoffs to brief agencies, content studio and channel teams provide all supporting materials + Responsible for reviewing the channel briefs to ensure we're featuring the right content from the Bill of Materials (BOM) provided by the Content Coordinator. + Work with stakeholders to develop supporting assets for the content, such as landing pages, promotional or nurture emails etc. + Conduct user testing for content, competitive analysis + Be a customer advocate. Relentlessly champion the customer and the experiences they have with the content you create-how they find it, how they consume it, how they use it to make decisions. + Partner with Integrated Marketing (IM) Strategist on past performance of assets to determine what to keep and retire + Gather, consolidate, and analyze research/best practices for further insights + Responsible for identifying content trends, learnings and insights and sharing with the IM to look end to end across the play. + Embody our culture and values **Qualifications** **Required/Minimum Qualifications** + Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience + OR equivalent experience. **Additional or Preferred Qualifications** + Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience + OR Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience + OR equivalent experience. + Effective communication skills and the proven ability to influence at multiple levels of the organization. + Results-focused with a deep sense of accountability and experience driving large content or marketing projects from start to finish. + Ability to educate and influence with high levels of ambiguity and tight deadlines. + Passion for customers and experience nurturing customer relationships at scale. Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $103,800 - $200,300 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $133,700 - $219,200 per year. Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay Microsoft will accept applications for the role until October 4, 2024 Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .