Senior Coordinator, Content Marketing - Affiliated Engineers, Inc.

Affiliated Engineers, Inc. (AEI) is a leading, multidisciplinary consulting engineering firm and collaborative community of over 850 employees who plan, design, and deliver high-performance, innovative, and holistic engineering solutions — positively impacting society and advancing humankind.

Recognized in the Top 20 Engineering Firms and Top 3 Science and Technology Firms since 2000 by Building Design + Construction Magazine, AEI is dedicated to enhancing public health and improving patient outcomes, advancing revolutionary biomedical research, and enabling the next generation of scientific discovery and technological innovation through remarkable design and award-winning projects.

From collaborating with the California Air Resources Board to transform air quality in the world’s largest, zero net energy emissions testing facility to creating human-centric, technically advanced clinical environments that elevate communities — such as Healthcare Design Magazine's 2022 Design Showcase Winner, Sarasota Memorial Hospital in Venice, Florida — our work reflects the highest standards in sustainable design practices.  

Here’s why we need you:

The Sr. Coordinator, Content Marketing, will contribute to and execute AEI’s content marketing strategy. This role focuses on producing high-quality content to enhance brand awareness, drive engagement, and support business objectives. The Sr. Coordinator will work closely with subject matter experts, marketing, and design teams to create tailored content for target audiences. Key responsibilities include coordinating content creation, ensuring brand consistency, and using SEO (Search Engine Optimization)/SEM (Search Engine Marketing) best practices to maximize reach and impact. Strong writing skills, project coordination experience, and a passion for content-driven marketing are essential. This role supports broader marketing initiatives through effective project management and content execution.

Primary Accountabilities and Responsibilities
The following job functions are typical of the position but are not all-encompassing.

• Develop written content, including blogs, case studies, project profiles, white papers, media articles, and social media posts, to effectively position the company and demonstrate client understanding and value across all practice areas and markets.
• Collaborate with subject matter experts and internal stakeholders to strategically develop and refine top tier written content that showcases the company's value proposition in a compelling and tangible manner.
• Partner with the Marketing team to plan, create, manage, and schedule content using the editorial calendar and develop engaging thought leadership initiatives and tactics (e.g., blogs, webinars, case studies) adhering to SEO/SEM best practices and keyword optimization.
• Partner with the marketing team to ensure all written content adheres to brand standards while maintaining consistency in grammar, punctuation, flow, and clarity. This includes reviewing and editing marketing collateral such as cameos, resume blurbs, and full resumes to ensure a cohesive presentation of services across all platforms and materials.
• Tailor content for dissemination across social media channels and websites, ensuring strategic alignment with organizational goals and audience engagement objectives.
• Coordinate with the Marketing team to write compelling, on-brand copy that inspires, informs, and persuades audiences to take desired actions.
• Provide support as needed in updating website content (e.g., page updates) through a Content Management System (CMS) and developing copy for landing pages in marketing automation platforms in partnership with the Marketing team.
• Assist in developing marketing campaign messaging and promotional copy in collaboration with the Marketing team, contributing to achieving strategic objectives and organizational success.

Minimum Qualifications:

• Bachelor’s degree in communications, Journalism, English, Marketing, or a related field.
• 5-10 year’s experience in Professional Services, B2B Marketing and/or engineering, architecture, construction, or related industry firm.
• Mastery in crafting compelling content with meticulous attention to grammar, punctuation, style, and tone, including familiarity with AP (Associated Press) writing style standards and the ability to tailor content for diverse platforms and audiences.
• Proficiency in crafting engaging content for various social media platforms like LinkedIn, Instagram, and Facebook.
• Proven track record of effectively collaborating with diverse teams and stakeholders, fostering trust, and building credibility within the team.
• Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) for content creation and analysis and experience with virtual meeting platforms such as Webex or Microsoft Teams.
• Knowledge of CMS for website content updates and management.
• Basic knowledge of SEO/SEM principles and practices to optimize content for improved search engine visibility.
• Previous experience managing projects, coordinating tasks, and meeting deadlines professionally, demonstrating strong organizational and time management skills.

Other Knowledge and Skills Required

• Project Management Expertise: Demonstrating proficiency in project management methodologies and tools to efficiently plan, execute, and oversee content creation initiatives from inception to completion.
• Keen Attention to Detail: Exercising meticulous attention to detail in all aspects of content development, ensuring accuracy, consistency, and adherence to quality standards throughout the production process.
• Research Proficiency: Conducting thorough research to inform and enrich writing projects with valuable insights and information.
• Creative Thinking: Generating innovative ideas and angles to produce engaging and relevant content across various topics.
• Collaboration: Proven track record of collaborating effectively with internal and external stakeholders, fostering positive relationships, and driving alignment to achieve shared goals and objectives.
• Adaptability: Ability to thrive in a fast-paced, dynamic environment, quickly adapting to changing priorities and market conditions while maintaining high performance and delivering results.
• Brand Voice Consistency: Skillfully align with brand voice and guidelines to uphold unified messaging standards across all content platforms.
• Analytical Acumen: Proficiently analyzing content performance metrics to derive actionable insights for continuous content optimization and improvement.
  
  

 Our dedication to you: 

• Our flexible and collaborative work environment demonstrates our dedication to employee appreciation and collective commitment to excellence.
• Our culture encourages professional development, guided by core values that drive company and team decisions. Our dedication to innovation, integrity, communication, quality, responsibility, opportunity, and growth informs our project decisions and interactions with colleagues and clients.
• We provide the opportunity to serve the greater good of humanity and your local community through work on cutting-edge, state-of-the-art projects like Promega Corporation’s Kornberg Center, University of Wisconsin-Madison Veterinarian Medicine Building, American Family Insurance The Spark, and Overture Center.
• AEI passionately invests in our brilliant talent by allowing for personal and professional growth through supporting clients like NASA; the National Institutes of Health; the US Department of Homeland Security and US Department of Energy; and Stanford University and the California Institute of Technology.
• We offer a comprehensive benefits package (health, dental, vision) and a year-end bonus based on company profits, individual contributions, and performance.
  
  

We provide the tools and a support system to ensure a thriving career. If this environment and opportunity to work on world-changing projects align with your goals, we would be thrilled to meet you. 

Come and collaborate with us!

To be considered, apply online at https://aeieng.com/about/careers/.

If you know other candidates who would excel at this position, please share this posting with them directly via email or to your network on LinkedIn.

AEI is proud to be an EEO/AA Employer/Vet/Disabled.