Senior Copywriter - Brookdale Senior Living

Responsible for generating immaculate copy for every brief. Influences target markets by delivering a clear message, taking initiative to seek out new trends, and incorporating them into campaigns effectively.Understands and incorporates Brookdales brand positioning into all content, as appropriate.Collaborates with account managers, designers, and other marketing channel roles to develop coordinated content and concepts.Develops creative strategies that are forward-thinking and in-line with current media trends.Writes head-turning headlines and emotion-evoking copy.Presents creative concepts and copy to internal team and clients. Manages revisions and reviews cycles.Manages multiple projects, with the ability to switch from one to the other seamlessly.Meets deadlines and stays within budget constraints.Pushes the department, Brookdale, and the brand towards fresh and exciting ideas.Mentors copywriters and junior copywriters to improve their copy skills.This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.Voted by Newsweek in 2024 as one of America's Greatest Workplaces for DiversityMake Lives Better Including Your Own.If you want to work in an environment where you can become your best possible self, join us! Youll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness.Full suite of health insurance, life insurance and retirement plans are available and vary by employment status. Additional benefits offered include, but are not limited to:Early Access to Paycheck with Earned Wage Access for Hourly Associates (outside of CA)Tuition ReimbursementPet InsuranceAdoption Reimbursement BenefitsVariety of Associate DiscountsVeterans, transitioning active duty military personnel, and military spouses are encouraged to apply.To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.