Senior Copywriter - Keurig Dr Pepper Inc.

Sr. Copywriter

Liquid Sunshine is the full-service, in-house creative marketing agency for Keurig Dr. Pepper (KDP) and its 125 leading beverage brands, including Dr. Pepper, Snapple, Keurig, The Original Donut Shop Coffee, 7UP, Bai, A&W, Core Hydration, Canada Dry, Mott’s, and Schweppes. We aim to help grow KDP’s iconic and refreshing brands with equally iconic and refreshing creative communications and experiences.

Responsibilities:

• Create culture driving, business-building brand work across any medium (film, radio, digital, social, etc.)
• Proactively identify opportunity to tap into or incorporate the latest trends in pop culture, creativity, executional approaches, and techniques
• Regular creation of speculative ideas and confidently present ideas and pitch new ideas
• Lead the creative delivery of work and pitch new ideas
• Guide the strategic direction of a project and correct a wayward brief
• Confidently lead the production of film and photography
• Collaborate with creative, strategists, and partners to develop content that meets brief objectives, timelines and budgets
• People management responsibilities: peer reviewing creative work and confidently directing other