Senior Copywriter/Team Lead - Haley Marketing Group
Buffalo, NY 14231
About the Job
Do you love to write?
Do you consistently create marketing copy that's captivating, compelling, and converts?
Have you embraced AI to improve your research, writing, and results?
Are you interested in copy editing and leading a team of writers?
Yes? Then we should talk!
Haley Marketing is looking for a Senior Copywriter/Editor to join our team.
In this role, you'll work directly with our clients, our marketing strategists, and our creative team to develop copy for websites, eBooks, sales collateral, email campaigns, and more. You will also work with other writers on our team to edit copy and help them improve the quality of their writing.
As a Senior Copywriter, you will help clients bring their marketing to life with content that is clear, concise, and most importantly, effective in driving results.
So, why Haley Marketing?
- 25-year track record of success.
- Mission-focused. We exist to make world-class marketing fast, easy, and affordable for clients.
- Remote first culture. You can work (just about) anywhere!
- Lots of challenge. And opportunities to learn.
- We support companies in the staffing industry. Your work will make a real impact, helping thousands of people find great jobs.
So, why not Haley Marketing?
We’re extremely proud of our organization, but we’re not the right for everyone. You might not like working for us if:
- You don’t like AI and automation. We believe in using technology to improve quality and get things done faster.
- You’re not comfortable with change. We adapt and evolve all the time. “Find a better way” is one of our core values.
- You don’t like to solve problems. We expect people to “figure it out” when faced with a challenge (they can and should get help from their teammates, of course!).
- You are not a self-starter. As a remote company, we need people who achieve their goals…without someone looking over their shoulder.
- You don’t like talking with clients. Building relationships is important to our success. We need people who genuinely care about ensuring their clients’ success.
Interested?
Check out the details below…
Please note that we can ONLY hire if you live in one of these states:
FL, GA, IL, MN, MO, NJ, NV, NY, OH, PA, TN, TX
Key responsibilities:
- Plan and write irresistible copy (on-time and on-budget) that achieves objectives and meets/exceeds clients' expectations.
- Consult with clients, internal stakeholders, and other copywriters to set the right direction for client projects.
- Ensure clients and internal stakeholders are thrilled with copy/content the team creates.
- Bring new ideas for our approach to writing projects.
- Elevate the team’s writing abilities (determine gaps, provide training, coaching, and feedback).
- Implement AI to accelerate/scale copywriting and content creation (we provide lots of guidance on AI strategies and best practices!).
- Lead and support the copywriting team by running EOS-driven meetings, helping team members grow, leading innovation sessions, and keeping the team on track with KPIs.
What Else Do We Offer?
Great projects, great clients, great co-workers, and no, we're not biased at all. We offer a strong compensation package that includes health insurance, 401K with match, profit sharing, flexible PTO policies, a professional development plan, and NO micro-management. We also have a terrific, casual culture where your opinions and ideas matter!
Please note that we can ONLY hire if you live in one of these states:
FL, GA, IL, MN, MO, NJ, NV, NY, OH, PA, TN, TX
Interested?
Ready to join the largest marketing firm serving the staffing and recruiting industry? If you have what it takes to be a successful copywriter/editor/team lead with Haley Marketing, we can't wait to hear from you. Please send along your resume and examples of your professional writing.
What we require:
- EXPERIENCE:
- 4+ years of multimedia copywriting (experience writing website copy is essential).
- 2+ years of B2B copywriting and content editing experience.
- MARKETING KNOWLEDGE:
- Understanding of messaging strategy: how to develop positioning recommendations, describe key benefits, create the right brand voice, and develop core stories.
- Understanding the principles of advertising copywriting.
- INTELLIGENCE: Ability to think critically and creatively to solve complex marketing challenges.
- RESPONSIBILITY: Proven ability to manage multiple clients and projects.
- CARING: Track record of building strong client and peer relationships.
- COMMUNICATION: Excellent ability to convey complex ideas and strategies.
- AI SKILLS: Highly competent with LLM prompting.
- COMMITMENT TO LEARNING: Demonstrated passion for skill building.
BONUS CREDIT!
- Team leadership experience (training, coaching, providing feedback).
- Working knowledge of SEO, blogging, CRO (Conversion Rate Optimization), and content planning.
- Knowledge of staffing, recruiting, and/or workforce management.
What we require:
- EXPERIENCE:
- 4+ years of multimedia copywriting (experience writing website copy is essential).
- 2+ years of B2B copywriting and content editing experience.
- MARKETING KNOWLEDGE:
- Understanding of messaging strategy: how to develop positioning recommendations, describe key benefits, create the right brand voice, and develop core stories.
- Understanding the principles of advertising copywriting.
- INTELLIGENCE: Ability to think critically and creatively to solve complex marketing challenges.
- RESPONSIBILITY: Proven ability to manage multiple clients and projects.
- CARING: Track record of building strong client and peer relationships.
- COMMUNICATION: Excellent ability to convey complex ideas and strategies.
- AI SKILLS: Highly competent with LLM prompting.
- COMMITMENT TO LEARNING: Demonstrated passion for skill building.
BONUS CREDIT!
- Team leadership experience (training, coaching, providing feedback).
- Working knowledge of SEO, blogging, CRO (Conversion Rate Optimization), and content planning.
- Knowledge of staffing, recruiting, and/or workforce management.