Senior Copywriter (VSP/PT) - CenterWell
Madison, WI
About the Job
Become a part of our caring community and help us put health first
The Senior Copywriter (VSP/PT) develops creative, clear-written material in support of the organization's communications strategies. The Senior Copywriter (VSP/PT) assists with content development for our websites and apps, but also focuses on the overarching content strategy across our products and channels. The content strategy aspect of this role involves compliance work, content policy development, and metric tracking.
The Senior Copywriter (VSP/PT) plans, develops, and publishes internal or external communications (e.g., mobile app and website). Develops and maintains the organization's style guide, including editorial standards and policies. The Senior Copywriter (VSP/PT) will craft and implement content plans aligning with product goals, user needs, and business objectives. The role will collaborate with cross-functional teams to create engaging, user-centered content that drives product adoption and customer loyalty.
Key Responsibilities
Content Strategy
+ Develop content strategies for digital products, considering user personas, product goals and market trends
+ Conduct content audits and analyze user feedback to inform strategy
+ Collaborate with Design Lead, Designers, Copywriters and Product Managers to integrate content into product roadmaps
+ Ensure content aligns with best practices for brand voice and accessibility Develop content strategies across the Go365 brand
+ Maintain content guidelines and style guides
Content Creation
+ Write and edit high-quality and engaging customer-facing content that aligns with brand voice, legal and accessibility requirements
+ Work with designers, developers and product managers to ensure seamless content integration
+ Maintain existing copy decks and create new copy decks as necessary
+ Submit and track content through the mandatory Corporate and Legal Review processes
* Variable Staffing Pool (VSP) are Associates who work flexible hours to meet business needs, with no guaranteed minimum or maximum number of hours in any week. *
Use your skills to make an impact
Required Qualifications
+ Bachelor's degree in Advertising, Journalism, Marketing, Communications or related field
+ 5 or more years of copywriting experience
+ Strategic thought leader with the ability to transform business needs into compelling consumer language
+ Deep understanding and experience in consumer communications
+ Intellectual writing approach, ability to translate strategy and business needs into appropriate language solutions
Preferred Qualifications
+ Healthcare experience
+ Experience writing for digital products
Additional Information
As part of our hiring process for this opportunity, we will be using an interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.
Work At Home/Internet Statement:
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
+ At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
+ Satellite, cellular and microwave connection can be used only if approved by leadership
+ Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense
+ Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job
+ Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.
Scheduled Weekly Hours
1
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$76,800 - $105,800 per year
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers benefits for limited term, variable schedule and per diem associates which are designed to support whole-person well-being. Among these benefits, Humana provides paid time off, 401(k) retirement savings plan, employee assistance program, business travel and accident.
About us
About CenterWell Pharmacy: CenterWell Pharmacy provides convenient, safe, reliable pharmacy services and is committed to excellence and quality. Through our home delivery and over-the-counter fulfillment services, specialty, and retail pharmacy locations, we provide customers simple, integrated solutions every time. We care for patients with chronic and complex illnesses, as well as offer personalized clinical and educational services to improve health outcomes and drive superior medication adherence.
About CenterWell, a Humana company: CenterWell creates experiences that put patients at the center. As the nation’s largest provider of senior-focused primary care, one of the largest providers of home health services, and fourth largest pharmacy benefit manager, CenterWell is focused on whole-person health by addressing the physical, emotional and social wellness of our patients. As part of Humana Inc. (NYSE: HUM), CenterWell offers stability, industry-leading benefits, and opportunities to grow yourself and your career. We proudly employ more than 30,000 clinicians who are committed to putting health first – for our teammates, patients, communities and company. By providing flexible scheduling options, clinical certifications, leadership development programs and career coaching, we allow employees to invest in their personal and professional well-being, all from day one.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Centerwell, a wholly owned subsidiary of Humana, complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our full accessibility rights information and language options https://www.partnersinprimarycare.com/accessibility-resources
The Senior Copywriter (VSP/PT) develops creative, clear-written material in support of the organization's communications strategies. The Senior Copywriter (VSP/PT) assists with content development for our websites and apps, but also focuses on the overarching content strategy across our products and channels. The content strategy aspect of this role involves compliance work, content policy development, and metric tracking.
The Senior Copywriter (VSP/PT) plans, develops, and publishes internal or external communications (e.g., mobile app and website). Develops and maintains the organization's style guide, including editorial standards and policies. The Senior Copywriter (VSP/PT) will craft and implement content plans aligning with product goals, user needs, and business objectives. The role will collaborate with cross-functional teams to create engaging, user-centered content that drives product adoption and customer loyalty.
Key Responsibilities
Content Strategy
+ Develop content strategies for digital products, considering user personas, product goals and market trends
+ Conduct content audits and analyze user feedback to inform strategy
+ Collaborate with Design Lead, Designers, Copywriters and Product Managers to integrate content into product roadmaps
+ Ensure content aligns with best practices for brand voice and accessibility Develop content strategies across the Go365 brand
+ Maintain content guidelines and style guides
Content Creation
+ Write and edit high-quality and engaging customer-facing content that aligns with brand voice, legal and accessibility requirements
+ Work with designers, developers and product managers to ensure seamless content integration
+ Maintain existing copy decks and create new copy decks as necessary
+ Submit and track content through the mandatory Corporate and Legal Review processes
* Variable Staffing Pool (VSP) are Associates who work flexible hours to meet business needs, with no guaranteed minimum or maximum number of hours in any week. *
Use your skills to make an impact
Required Qualifications
+ Bachelor's degree in Advertising, Journalism, Marketing, Communications or related field
+ 5 or more years of copywriting experience
+ Strategic thought leader with the ability to transform business needs into compelling consumer language
+ Deep understanding and experience in consumer communications
+ Intellectual writing approach, ability to translate strategy and business needs into appropriate language solutions
Preferred Qualifications
+ Healthcare experience
+ Experience writing for digital products
Additional Information
As part of our hiring process for this opportunity, we will be using an interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.
Work At Home/Internet Statement:
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
+ At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
+ Satellite, cellular and microwave connection can be used only if approved by leadership
+ Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense
+ Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job
+ Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.
Scheduled Weekly Hours
1
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$76,800 - $105,800 per year
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers benefits for limited term, variable schedule and per diem associates which are designed to support whole-person well-being. Among these benefits, Humana provides paid time off, 401(k) retirement savings plan, employee assistance program, business travel and accident.
About us
About CenterWell Pharmacy: CenterWell Pharmacy provides convenient, safe, reliable pharmacy services and is committed to excellence and quality. Through our home delivery and over-the-counter fulfillment services, specialty, and retail pharmacy locations, we provide customers simple, integrated solutions every time. We care for patients with chronic and complex illnesses, as well as offer personalized clinical and educational services to improve health outcomes and drive superior medication adherence.
About CenterWell, a Humana company: CenterWell creates experiences that put patients at the center. As the nation’s largest provider of senior-focused primary care, one of the largest providers of home health services, and fourth largest pharmacy benefit manager, CenterWell is focused on whole-person health by addressing the physical, emotional and social wellness of our patients. As part of Humana Inc. (NYSE: HUM), CenterWell offers stability, industry-leading benefits, and opportunities to grow yourself and your career. We proudly employ more than 30,000 clinicians who are committed to putting health first – for our teammates, patients, communities and company. By providing flexible scheduling options, clinical certifications, leadership development programs and career coaching, we allow employees to invest in their personal and professional well-being, all from day one.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Centerwell, a wholly owned subsidiary of Humana, complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our full accessibility rights information and language options https://www.partnersinprimarycare.com/accessibility-resources
Source : CenterWell
