Senior Customer Marketing Manager - Fireblocks
New York City, NY
About the Job
The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks' platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.
Do you get a thrill from building programs that truly connect people? Have you s At Fireblocks we're not just another tech company—we're a market leader with a growing base of 2,000+ customers who are shaping the future. We're looking for a professional with the vision and drive to build a world-class customer advocacy & engagement program.
In this role, you will create both meaningful and scaled engagement with our customers. You'll be the architect behind our programs, from strategy to execution. Imagine developing digital campaigns that inspire our customers to share their stories. Picture an annual customer conference that's more than just an event—it's the highlight of their year. And so much more.
Key Responsibilities:
- Design and implement a customer advocacy strategy that prioritizes our top and diversified customers, transforming them into brand ambassadors. You may be surprised with the abundance of referenceable customers to navigate,
- Work closely with the marketing team to infuse customer voices into every campaign, content piece, and event, amplifying their impact.
- Drive digital and in-person customer education and engagement programs - including webinars, curated content, and growing our existing community events in collaboration with regional marketing.
- Take prominent part in our inaugural annual customer conference, SPARK, that not only showcases our company's vision but also celebrates the achievements of our customers.
- Work hand-in-hand with customer operations to identify the best opportunities for improving customer communications and experience throughout their journey with us.
- Develop and track metrics that measure the effectiveness of our customer advocacy and engagement efforts, using data to continually refine and improve our strategies.
Requirements:
- 5+ years of demand or customer marketing experience in B2B tech software
- Proven track record of developing and executing successful programs that deliver measurable results, such as increased customer testimonials, customer engagement, and renewals and software upsells.
- Analytical mindset with a focus on using data to drive decision-making and continuous improvement.
- Strong project management skills, with experience in influencing internal teams.
- Self-starter with the ability to work independently, prioritize and get things done.
- Excellent communication and interpersonal skills, with the ability to build strong relationships with customers and internal teams.
Why You'll Love It Here:
- Make a Tangible Impact: Your work will directly influence how our customers perceive and engage with us, driving loyalty and advocacy that fuels our growth.
- Lead with Creativity: You'll have the freedom to innovate and shape our customer marketing programs, making your mark on a market-leading brand.
- Be Part of a Winning Team: Collaborate with passionate, talented professionals who are committed to pushing boundaries and achieving excellence.
For employees hired to work remotely from New York, or from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City, and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs. It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is $130,000-$170,000. The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits. While we believe competitive compensation is a critical aspect of you deciding to join us, we do hope you also spend time considering why our mission and culture are right for you. We are creating something transformational here, and we hope you are as excited about the future as we are.
Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.
