Senior Demand Generation Specialist at Zillow

About the team

Zillow is on a mission to rewire the real estate transaction! This team is passionate about driving advertising products at Zillow including products that help agents grow their prospecting pool, expand their ability to win new business, and help their brand stand out. The Demand Generation team is actively driving scalable growth through a blend of traditional and innovative digital channels, employing a data-driven approach to deliver a seamless and unified experience throughout the customer journey. Our close collaboration with Product Marketing, Sales teams, and Business Operations enables us to swiftly adapt our go-to-market strategy based on outcomes, ensuring alignment with revenue targets. Not only are we achieving our business goals, but we are also empowering agents with solutions that simplify their lives, enhance their capabilities, and increase their efficiency!

About the role

We are looking for a Senior Demand Generation Specialist to join our team, tasked with enhancing our acquisition strategy and reducing our time to market. This pivotal role encompasses three primary areas of focus: strategic thinking, content development, and execution. Your primary role will involve crafting essential content to bolster a diverse channel strategy and supporting the execution of assets such as emails, landing pages, and advertisements. The aim is to broaden our message outreach by refining our methods across owned channels and optimizing additional opportunities presented by partnerships. The ideal candidate will demonstrate expertise in crafting a buyer experience that delivers value for agents, brokers, and other real estate professionals, while consistently exploring innovative ways to drive demand and optimizing performance through ongoing experimentation.

Key Responsibilities

• Collaborate closely with the Marketing Growth Manager, Product Marketing, Agent Content Marketing, Sales teams, and channel owners to craft engaging channel specific messaging across the customer journey.
• Generate digital marketing assets, including emails, landing pages, and advertisements, to expedite execution and leverage opportunities presented by partnerships and paid media channels.
• Identify content gaps and work with the Agent Content team to generate captivating assets for diverse channels, including email campaigns, blogs, digital ads, social media content, and website copy.
• Continuously test email, ad, and landing page conversion rates at every stage of the customer journey, from lead acquisition to conversion.
• Partner with the Marketing Analyst to monitor and report on key performance metrics, using insights to refine campaign strategies continuously.
• Establish a closed feedback loop with the sales team to optimize campaign performance and quality consistently, while identifying new growth opportunities.
• Collaborate closely with visual designers to develop visually appealing assets that drive overall performance and uphold brand standards.
• Efficiently scope projects and build work back schedules aligned with key business milestones.
• Stay ahead of industry trends and competitor strategies to advise and improve demand generation strategies.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.In California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC the standard base pay range for this role is $88,200.00 - $140,800.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC and may not be applicable to other locations.In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

• 5+ years of demand generation experience
• Outstanding writing skills with a focus on short form content across digital channels such as email, ads and social media.
• Proficient with 2+ years of experience in email marketing and using supporting technology such as HubSpot, Marketo, or Pardot.
• Experience with marketing automation tools and supporting technology stack.
• Possess a clear understanding of basic marketing principles, such as lifecycle stages, marketing channels, and their critical metrics.
• Experience supporting omnichannel marketing campaigns using Inbound methodology to deliver a personalized and cohesive buying journey.
• Ability to work under pressure and tight deadlines.
• Ability to work independently and efficiently with minimal direction.
• Great teammate who can collaborate with others on simultaneous projects.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Knowledge of Adobe Creative Suite, along with experience crafting short videos.

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.