Senior Director, Brand Lead Marketing - Job ID: 1507 - Ascendis Pharma

Ascendis Pharma is a dynamic, fast-growing global biopharmaceutical company with locations in United States, Denmark, and Europe. Today, we're advancing programs in Endocrinology Rare Disease and Oncology.

Here at Ascendis, we pride ourselves on exceptional science, visionary leadership, and skilled and passionate colleagues.

Guided by our core values of Patients, Science, and Passion, we use our TransCon® drug development platform to fulfill our mission of developing new and potentially best-in-class therapies to address unmet medical needs.

Our culture fosters a place where skilled, adaptable, and highly resourceful professionals can truly make their mark. We offer a dynamic workplace for employees to grow and develop their skills.

Position Summary                                                                                                                

The Senior Director, Marketing is responsible for leading the development of US strategic and tactical marketing plans for YORVIPATH for the treatment of hypoparathyroidism to achieve brand and organizational objectives. The Senior Director plays a key leadership role in the endocrinology business and is a member of the US Marketing Leadership Team.  

The Senior Director demonstrates marketing excellence in brand strategy, understanding of the marketplace and competitive environment and ability to integrate customer insights into impactful commercial strategies. This role will begin with 1 direct report and a supportive team of highly experienced colleagues across the commercial team inspiring, developing, and driving accountability to achieve brand objectives.

The Senior Director is responsible for ensuring the successful performance for YORVIPATH in the US market and align brand positioning, messaging and key tactics working closely with the cross-functional partners. She/he will also need to demonstrate strong leadership, collaboration, and the ability to set a vision and lead through change.

The Senior Director reports to the US Head of Marketing. The expectation is in-office three days a week at Ascendis’s Princeton location to collaborate with team members and colleagues.                                                                                                             

Key Responsibilities                                                                                                               

• Implement initiatives that maintain a detailed understanding of key stakeholder needs with a long-range approach to brand planning
• Effectively partner with all key stakeholders such as Sales, Market Access, Commercial Operations to ensure successful design and execution of brand plans and disease education.
• Partner with cross-functional teams to ensure that market insights are aligned with strategy
• Cultivate and appropriately leverage strong external relationships such as thought leaders, key customers, and professional organizations
• Closely monitor competitive activities and develop and implement strategies to proactively overcome competitive threats
• Establish key commercial objectives and utilizes KPIs to drive decision-making and measure success of marketing initiatives
• Develop and maintain strong relationships with Medical, Regulatory, and Legal to coordinate commercial strategy
• Manage P&L and work closely with stakeholders to ensure alignment around business- planning processes and timelines
• Effectively lead in an environment of strict compliance to all appropriate company and regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives
• Successful people management experience leading teams
• Set a positive example for others including demonstrating the Ascendis Pharma values

Requirements

• Bachelor’s degree required, MBA or other advanced degree preferred
• 10+ years pharmaceutical and/or bio-technology industry commercial experience
• Small company/biotech experience highly desirable
• Proven experience in a Marketing Leadership role, with a track record of driving financial results in highly competitive markets
• Strong strategic planning experience which includes evaluation and sizing markets, segmentation of markets and customers, development of clinical and economic value propositions and designing impactful customer model to achieve commercial objectives
• Experience in project, agency, and budget management and managing multiple priorities
• Rare disease marketing experience preferred
• Demonstrated ability to strategically create and implement a multidimensional brand plan including branded and unbranded tools
• Ability to influence and negotiate with key internal stakeholders and various cross functional partners across the organization
• Excellent problem-solving skills and the ability to work with high levels of ambiguity
• Strong communication skills, both written and verbal, with experience presenting to Executive Leadership, KOLs and field-based teams
• Professionalism and high integrity, with the ability to lead by example
• Knowledge of current legal, regulatory and compliance climate
• Strong communication and interpersonal skills along with the ability to influence others
• Ability to travel up to 25% both domestically and internationally

A note to recruiters:

We do not allow external search party solicitation.  Presentation of candidates without written permission from the Ascendis Pharma Inc Human Resources team (specifically from: Talent Acquisition Partner or Human Resources Director) is not allowed.  If this occurs your ownership of these candidates will not be acknowledged.

Benefits

• 401(k) plan with company match
• Medical, dental, and vision plans
• Company-offered Life and Accidental Death & Dismemberment (AD&D) insurance
• Company-provided short and long-term disability benefits
• Unique offerings of Pet Insurance and Legal Insurance
• Employee Assistance Program
• Employee Discounts
• Professional Development
• Health Saving Account (HSA)
• Flexible Spending Accounts
• Various incentive compensation plans
• Accident, Critical Illness, and Hospital Indemnity Insurance  
• Mental Health resources
• Paid leave benefits for new parents