Senior Director, Communications (NADL) - Pernod Ricard USA

Location: Louisville, KY, US

Careers that unlock the magic of human connection

Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, Beefeater Gin, and Avion Tequila, as well as many more superior wines and exquisite champagnes!

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialite...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!

The salary range for this role, based in Kentucky is $154,812.00 to $193,515.00. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate'sexperience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary

Reporting to the SVP, Corporate Communications and S&R, and as a key member of theNorth American Communications team, the position of Senior Director of Communications (NADL) will have prime responsibility to lead and develop national strategic Communications plans/budgets for North American Distillers Limited and the manufacturing sites across North America.

• Internal: Lead a dynamic, innovative employee communications programming to ensure an understanding of the company, its strategy, brands and culture.
• External: Develop corporate and trade public relations as well as a reputation management plan for all entities and covering all key audiences. Responsible for building awareness and reputation for NADL and its portfolio with key stakeholders through impactful coverage in media, as well as digital and social media amplification.
• Digital: Lead the corporate digital revolution through internal and external digital platforms.
• Executive: Member of the executive team who creates the corporate strategy and goals for the organization.

Key Responsibilities

- Internal

• Strategy: Initiate and drive national internal communication strategy for all entities by identifying what is needed to raise the overall excellence of internal communications relating to the creation of the new Brand Company (NADL), its brands and senior management, and developing metrics for evaluating program effectiveness.
• Organizational Alignment: Lead the organization NADL conferences and the CEO Town Halls to facilitate organizational alignment.
• Communication Channels: Manage & evolve existing communications vehicles, such as the intranet, the digital workspace, Communications emails, podcast, newsletter, NA HR comms emails and work with various departments to translate all 'newsworthy' information/developments into interesting, exciting, succinct, and relevant employee content across all communications platforms.
• Change Management: Support change management by ensuring all stakeholders are informed and engaged with activities.
• Group Liaison: Act as internal liaison with the Pernod Ricard SA Communications department and manage positive communication of group initiatives and best practices.
• NA scope: Collaborate with US Market Company (Pernod Richard USA) colleagues to build efficient internal comms ecosystem and share relevant news with all mutualized teams across the region.
• M&A: Develop all internal and external comms relating to M&A and prepare key messaging for executive team to address any media or internal questions following these acquisitions.

- Public Relations

• Strategy: Develop corporate and trade public relations to enhance the corporate reputation with key external audiences.
• Media: Liaise with CEO and relevant members of the executive team to develop responses to media including coordinating media interviews, holding media events and act as spokesperson when appropriate.
• Salesforce: Lead innovation & management of new tools and content with SalesForce.com platform (Pernod Ricard Chatter, CRM, Cheers from Peers, GreatVines...).

External Communications

- Corporate Brand & Media

• Work closely with all departments to identify story angles illustrating key themes, and then generate coverage in traditional and nontraditional media.
• Develop key messages and press materials for key business and corporate trade press outreach.
• Build relationships with key drinks industry media and influencer contacts to keep abreast of industry trends and competitive information.
• Build relationships with DISCUS and other public affairs leaders.
• Stay current on key industry and policy issues and shape the strategy for communicating on them.

- Brand Communications

• Act as advisor to guide the strategies, programs and execution for each brand's public relations, events, and influencers programs to ensure impactful execution and timely evaluation.
• Create communication plans and programs to amplify brand initiatives to all relevant stakeholders (media, distributors, headquarters, employees, etc.).
• Create and implement NADL marketing gatekeeper strategy with focus on key export markets.
• Support the Brand teams on their Brand PR activations (coordination, agencies selection and evaluation, portfolio approach when relevant).
• Manage all media requests and prepare key and supporting messages
• Manage all sponsorship requests for all brands.
• Leads exploration, negotiations and activations of full brand portfolio sponsorships.

- Digital Media

• Lead the creation and execution of social media plans to build awareness and positive reputation of the NADL corporate and NADL brands.
• Lead content development and monitor conversations on NADL and NADL brands external social media channels.
• Leverage innovative storytelling and emerging platforms to identify and engage with known and new audiences.
• Maintain relationships with Digital Influencers across social platforms to leverage corporate brand messaging and enhance earned reach.
• Strategy: Adapt and implement the Pernod Ricard 2030 S&R roadmap to the NADL Brand Company and manufacturing sites in North America.
• Work with VP of Operations in North America on priority projects.
• Responsib'All Day: Lead execution of Responsib'All day for NADL.

- Executive Leadership

• Member of the NADL executive team. Attend all executive meetings and involved in decision making.
• Work hand in hand with the executive team to create and execute the Brand Company strategies.

- Various

• Crisis Management:Member of the Crisis Core Team and act as Communication Leader in case of corporate crisis event.
• Manage external crisis communications and serve as liaison with consumer complaint handling process and work closely with the Legal department to ensure crisis preparedness (i.e. Covid, crisis manual, BLM, boycott...).

Education

• Required: Bachelor's Degree

Experience

• Required: 10-15 years corporate or agency strategy / public relations experience serving corporate communications
• Preferred: Alcohol, Tech, CPG or Lifestyle-brand experience is a plus
• Previous experience working with and supporting operations teams and international matrix organizations is a plus

Profile

• Solid business acumen
• Innovative, strategic thinker
• Proactive, creative idea generator
• Ability to prioritize for business-impact
• Effective Collaborator
• Self-starter
• Enthusiastic team player that can work both autonomously and with others
• Excellent verbal and written communication skills
• Calm under pressure and in crises
• Attention to detail, committed to excellence
• Enjoys being convivial and meeting new people

When you join Pernod Ricard, you'll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviors, and it's what brings our culture to life.

Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a hybrid or remote option. As a global employer, we understand that not everyone's working hours are the same, and we empower our employees to work the hours that make the most sense for their and their team's schedules.

We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived r ace, color, r eligion, s ex, age, disability, national origin, citizenship, marital status, s exual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the application process, contact your talent acquisition manager.

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Pernod Ricard USA is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities