Senior Director - Field Marketing - Freshworks

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). 

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship. 

Freshworks is looking for a results-oriented, performance-driven marketing leader to drive regional marketing in North America. This role will lead our regional marketing strategy and in-region teams while also interfacing and coordinating with global marketing support organizations.

We are looking for someone with significant experience leading regional marketing teams, a proven track record in supporting fast growth SaaS go-to markets. The successful candidate is proficient in understanding the customer/prospect journey, and has robust experience in pipeline generating programs, campaigns, digital, and ABM while developing strong relationships and alignment with the business development and sales organizations.

• Provide leadership, direction, and mentor our North America Field Marketing team to meet objectives and enable the sales organization to deliver successful business results.

• Lead regional marketing execution (directly and indirectly) to drive pipeline growth and improve funnel conversion.

• Understand marketing customer segmentation and value proposition; provide feedback on how to meet specific market needs.

• Collaborate with sales, business development, and customer success leaders to ensure strong execution and results.

• Own strategy, development, and execution of targeted marketing programs that include, but are not limited to, demand generation email campaigns/nurtures, field events, user events, industry events, webinars, and digital marketing.

• Collaborate with corporate, product, digital, and event marketing teams to ensure consistency across the Freshworks brand.

• Understand complex buying/selling processes involving multiple decision-makers for SaaS purchasing.

• Manage budgets, investment models, track and measure all marketing programs. Utilize data-driven insights to optimize marketing strategies, investments, and resource allocation.

• Collaborate with brand, campaigns and customer and product marketing teams to drive expansion within existing customer segments and identify opportunities for new business initiatives.

• 15+ years experience in Cloud / SaaS enterprise application marketing (B2B).

• Proven track record in developing and executing integrated marketing campaigns that drive leads, pipeline, and revenue for the business.

• Proven ability and experience to direct internal stakeholders - field leaders and executives - on value proposition for field marketing efforts, while gaining insights and consultation on needs of the field. 

• Deep understanding of Account Based Marketing vs. Demand Generation at scale and when to execute what.

• Experienced people manager - is able to balance offering strategic, long-term direction while demonstrating a willingness to roll up their sleeves on day-to-day needs as they arise. 

• Strong Field and Partner Marketing background with solid experience in Digital Marketing.

• Confidence in budgeting, forecasting, modeling, waterfall, and conversion rate analysis.

• Experience in going to market through partners is a strong plus.

• Solid capabilities in working with diverse teams to implement global marketing priorities in the role.

This role is based in the San Francisco Metro Area, and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for a target bonus.

Compensation Package
$213,300-$306,590 USD Base Salary + Variable Compensation

Freshworks Benefits: Freshworks offers multiple options for medical, dental, vision, disability and life insurance. Flexible time off (plus paid US holidays), commuter benefits (attached to a flexible spending account) and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.