Senior Director, Global Brand Management - Fenty Beauty - Kendo Brands

Job Description

ABOUT KENDO

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world's largest luxury group. A play on the words "can do", Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• "Can Do" Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone's voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It's our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

The salary range for this position is $181,292 - $226,615 per year based upon a San Francisco location. Offered salary is dependent upon experience and location. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks in the summer and July and December wellness/shutdown weeks for applicable positions.

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, KVD Beauty, Lip Lab, Ole Henriksen.

POSITION SUMMARY

The Sr. Director of Global Brand Management leads the overall brand vision and product strategy for specific color categories and is responsible for driving the Fenty Beauty product pipeline. This is a key leadership role, responsible for building and mentoring teams, and fostering cross-functional teamwork in order to move projects forward quickly towards the brand vision. With the goal of exceeding financial goals and managing the team to deliver day-to-day business objectives, this person must be passionate about the beauty industry and product, with excellent leadership and communication skills. Key to this role is understanding and communicating what is needed from each cross-functional team to deliver the best execution of the brand and products, working across product development, education, creative, inventory planning, marketing, international teams, e-commerce and operations. This role requires strong leadership, communication, creativity, and analytical skills.

KEY RESPONSIBILITIES

• Team Leadership, Coaching, and Mentoring
• Global Brand Management & Brand Advocacy
• Global Assortment Strategy & Product Pipeline
• Product Messaging & Content Direction
• Day to Day Business Management

Global Brand Management

• Drive global brand strategy & positioning to ensure consistent brand experience globally.
• Lead Go-To-Market process to include defining product positioning, unique selling proposition, consumer messaging, and content pillars.
• Strong ability to dissect consumer insights and foresee business opportunities quickly to maximize results.
• Partner with Creative team to develop and deliver global creative assets to support global strategies and activations.

• Work closely with cross functional teams on all aspects of the execution of the brand including creative, copy, style guides, visual merchandising, e-commerce and education.
• Continue to improve processes to maximize cross-functional communication and activation.

Assortment Strategy & Product Pipeline

• Lead product strategy developing both short-term and long-term assortment strategy that aligns with brand positioning and financial targets.
• Advise on product innovation based on analytics and insights of market trends, competitive landscape, assortment gaps and new category opportunities while leveraging creativity and beauty intuition.
• Key decision-maker and business leader in the product development lifecycle to ensure key milestones are met for on-time launches.
• Manage cost and margin targets to meet financial objectives of the brand.
• Accurate and insightful sales forecasting for sourcing and inventory planning
• Build strong and effective relationships with internal teams, including inventory planning, education, creative, marketing, product development, international teams, e-commerce and operations

Brand Activation

• Partner with global + marketing to develop 360 activation plans around key brand launches including the following levers: in-store/ digital animation, education, sampling, visual merchandising, etc.
• Be a brand advocate both internally and externally who can "sell" in big brand ideas and opportunities through compelling story-telling etc.
• Drive a "digital first" brand mindset to create omni-channel experience for client.

REQUIREMENTS

• Bachelor's degree; 10+ years of makeup/ beauty experience
• Passion for beauty industry & product is a MUST!
• Strong storyteller & presenter, with ability to advocate and sell-in ideas to senior management
• Must demonstrate strong strategic, creative, interpersonal, organizational and communication skills
• Must be an effective leader who can inspire teams around a shared goal
• Thrives in an environment that is extremely fast-paced, rapidly changing, and customer service-oriented, and flexibility is critical in order to be successful
• Strong problem-solving and analytical skills
• Able to build collaborative relationships and work cross-functionally with sales, marketing, operations groups, education, and creative
• Able to handle multiple priorities, and guide team to do the same, while meeting objectives