Senior Director, Global Event Marketing - Splunk
San Francisco, CA
About the Job
Senior Director, Global Event Marketing
Role Overview:
The Senior Director of Global Events will manage a team responsible for concepting and delivering Splunk’s global events strategy and portfolio. This includes flagship Splunk events such as our annual user conference .conf, our regional .confGo events, and GovSummit; our annual Sales Kick-Off, and sponsorships such as F1/McLaren as well as global industry events. Reporting directly to the VP of Corporate Marketing, this leader will have responsibility for building the strategy to ensure the growth of impact for the Splunk events portfolio worldwide. Success will require close partnership across Sales and Marketing to define the appropriate events strategy for driving audience, awareness, engagement and pipeline goals. If you are a strong and experienced marketing events leader who can guide the strategic development, operational rigor and management of a large global events portfolio, we want to meet you.
Responsibilities:
+ Drive the strategy for all global event-related programs to support our evolving narrative and to appeal to a community of decision makers and industries.
+ Ensure Splunk’s flagship events maintain their reputation for being bold, creative and engaging and are integrated along the full customer lifecycle
+ Enable both global and regional motions for event strategy, design, execution and measurement, in collaboration with regional and partner teams
+ Partner with Cisco Global Events team to ensure our Flagship events serve both Splunk and Cisco customers and partners
+ Work closely with event, sales, partner and field marketing group leaders to secure the right mix of events based on business goals and priorities.
+ Partner across the marketing function on major programs - Brand & Creative, Corporate Communications, Content Marketing and Messaging, Partner Marketing, Product Marketing, Marketing Operations, Regional Marketing, and Sales and Field Leadership to enable effective event strategy, enablement, execution, and impact.
+ Oversight of department budget and responsibility for reporting to ensure that all campaigns are data-driven and deliver robust returns on investment.
+ Demonstrate value of event impact through ongoing communications and reporting to senior leadership
+ Build repeatable and scalable processes and playbooks for event planning, budgeting and execution
+ Streamline event systems and operations by using technologies and tools to reduce costs and improve efficiencies.
+ Represent the Global Events organization as required across the company while working with vendors, partners and customers.
What We Offer You:
+ A fast-growing and rapidly changing business and market where you will be challenged and grow.
+ Highly talented and dedicated peers across all GTM and Corporate functions.
+ The work you’ll do will directly impact our future and how we are viewed in the market and by our customers.
+ Personal and professional growth. We believe in growing our leaders through ownership, new experiences, and formal and informal education.
+ An open, supportive and collaborative work environment.
What We’re Looking For:
+ Bachelor’s or Master’s degree in related fields preferred.
+ 5+ years of event leadership experience at a technology company, preferably in the software industry.
+ 5+ years leading large high performing teams (20+ employees).
+ 15+ years of experience in the development and production of large-scale customer engagement programs
+ Inspiring leader who can nurture and scale a high-performing team
+ International and domestic experience.
+ Strategic thinker with the ability to master existing processes and improve them
+ Experience developing and driving organizational priorities and initiatives; strong project management skills.
+ Strong analytical skills and a passion for leading a data-driven team focused on high ROI.
+ Excellent communication skills, both written and verbal, and experience in Exec-level engagement.
+ Creative, innovative, curious, resourceful and results-oriented.
+ Values having fun, while being disruptive, innovative, passionate and open.
Splunk is an Equal Opportunity Employer: At Splunk, we believe creating a culture of belonging isn’t just the right thing to do; it’s also the smart thing. We prioritize diversity, equity, inclusion, and belonging to ensure our employees are supported to bring their best, most authentic selves to work where they can thrive. Qualified applicants receive consideration for employment without regard to race, religion, color, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, marital status, age, physical or mental disability or medical condition, genetic information, veteran status, or any other consideration made unlawful by federal, state, or local laws. We consider qualified applicants with criminal histories, consistent with legal requirements.
Note:
Base Pay Range
SF Bay Area, Seattle Metro, and New York City Metro Area
Base Pay Range: $234,400.00 - 322,300.00 per year
California (excludes SF Bay Area), Washington (excludes Seattle Metro), Washington DC Metro, and Massachusetts
Base Pay Range: $211,200.00 - 290,400.00 per year
All other cities and states excluding California, Washington, Massachusetts, New York City Metro Area and Washington DC Metro Area.
Base Pay Range: $190,400.00 - 261,800.00 per year
Splunk provides flexibility and choice in the working arrangement for most roles, including remote and/or in-office roles. We have a market-based pay structure which varies by location. Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location as set out above, as well as the knowledge, skills and experience of the candidate. In addition to base pay, this role is eligible for incentive compensation and may be eligible for equity or long-term cash awards.
Benefits are an important part of Splunk's Total Rewards package. This role is eligible for a competitive benefits package which includes medical, dental, vision, a 401(k) plan and match, paid time off and much more! Learn more about our next-level benefits at https://splunkbenefits.com .
Role Overview:
The Senior Director of Global Events will manage a team responsible for concepting and delivering Splunk’s global events strategy and portfolio. This includes flagship Splunk events such as our annual user conference .conf, our regional .confGo events, and GovSummit; our annual Sales Kick-Off, and sponsorships such as F1/McLaren as well as global industry events. Reporting directly to the VP of Corporate Marketing, this leader will have responsibility for building the strategy to ensure the growth of impact for the Splunk events portfolio worldwide. Success will require close partnership across Sales and Marketing to define the appropriate events strategy for driving audience, awareness, engagement and pipeline goals. If you are a strong and experienced marketing events leader who can guide the strategic development, operational rigor and management of a large global events portfolio, we want to meet you.
Responsibilities:
+ Drive the strategy for all global event-related programs to support our evolving narrative and to appeal to a community of decision makers and industries.
+ Ensure Splunk’s flagship events maintain their reputation for being bold, creative and engaging and are integrated along the full customer lifecycle
+ Enable both global and regional motions for event strategy, design, execution and measurement, in collaboration with regional and partner teams
+ Partner with Cisco Global Events team to ensure our Flagship events serve both Splunk and Cisco customers and partners
+ Work closely with event, sales, partner and field marketing group leaders to secure the right mix of events based on business goals and priorities.
+ Partner across the marketing function on major programs - Brand & Creative, Corporate Communications, Content Marketing and Messaging, Partner Marketing, Product Marketing, Marketing Operations, Regional Marketing, and Sales and Field Leadership to enable effective event strategy, enablement, execution, and impact.
+ Oversight of department budget and responsibility for reporting to ensure that all campaigns are data-driven and deliver robust returns on investment.
+ Demonstrate value of event impact through ongoing communications and reporting to senior leadership
+ Build repeatable and scalable processes and playbooks for event planning, budgeting and execution
+ Streamline event systems and operations by using technologies and tools to reduce costs and improve efficiencies.
+ Represent the Global Events organization as required across the company while working with vendors, partners and customers.
What We Offer You:
+ A fast-growing and rapidly changing business and market where you will be challenged and grow.
+ Highly talented and dedicated peers across all GTM and Corporate functions.
+ The work you’ll do will directly impact our future and how we are viewed in the market and by our customers.
+ Personal and professional growth. We believe in growing our leaders through ownership, new experiences, and formal and informal education.
+ An open, supportive and collaborative work environment.
What We’re Looking For:
+ Bachelor’s or Master’s degree in related fields preferred.
+ 5+ years of event leadership experience at a technology company, preferably in the software industry.
+ 5+ years leading large high performing teams (20+ employees).
+ 15+ years of experience in the development and production of large-scale customer engagement programs
+ Inspiring leader who can nurture and scale a high-performing team
+ International and domestic experience.
+ Strategic thinker with the ability to master existing processes and improve them
+ Experience developing and driving organizational priorities and initiatives; strong project management skills.
+ Strong analytical skills and a passion for leading a data-driven team focused on high ROI.
+ Excellent communication skills, both written and verbal, and experience in Exec-level engagement.
+ Creative, innovative, curious, resourceful and results-oriented.
+ Values having fun, while being disruptive, innovative, passionate and open.
Splunk is an Equal Opportunity Employer: At Splunk, we believe creating a culture of belonging isn’t just the right thing to do; it’s also the smart thing. We prioritize diversity, equity, inclusion, and belonging to ensure our employees are supported to bring their best, most authentic selves to work where they can thrive. Qualified applicants receive consideration for employment without regard to race, religion, color, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, marital status, age, physical or mental disability or medical condition, genetic information, veteran status, or any other consideration made unlawful by federal, state, or local laws. We consider qualified applicants with criminal histories, consistent with legal requirements.
Note:
Base Pay Range
SF Bay Area, Seattle Metro, and New York City Metro Area
Base Pay Range: $234,400.00 - 322,300.00 per year
California (excludes SF Bay Area), Washington (excludes Seattle Metro), Washington DC Metro, and Massachusetts
Base Pay Range: $211,200.00 - 290,400.00 per year
All other cities and states excluding California, Washington, Massachusetts, New York City Metro Area and Washington DC Metro Area.
Base Pay Range: $190,400.00 - 261,800.00 per year
Splunk provides flexibility and choice in the working arrangement for most roles, including remote and/or in-office roles. We have a market-based pay structure which varies by location. Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location as set out above, as well as the knowledge, skills and experience of the candidate. In addition to base pay, this role is eligible for incentive compensation and may be eligible for equity or long-term cash awards.
Benefits are an important part of Splunk's Total Rewards package. This role is eligible for a competitive benefits package which includes medical, dental, vision, a 401(k) plan and match, paid time off and much more! Learn more about our next-level benefits at https://splunkbenefits.com .
Source : Splunk
