Senior Director, Growth - Pendulum™

About Pendulum

Pendulum is leading a revolution that is occurring around the world to improve physical and mental health by first understanding, then restoring and enhancing the human microbiome.

Studies have shown that our microbiome (the bacterial communities in and on our bodies) is linked to everything from metabolism and diabetes, to longevity, weight loss, healthy immune systems, cancer prevention, feelings of well-being, inflammatory bowel disease, and even healthy skin. We have just scratched the surface on understanding the impact that our microbiome has on our lives. During early life we develop a diverse and balanced microbiome that plays a critical role in shaping our long-term health. Over our lives, a combination of diet, lifestyle, antibiotics, and aging can decrease the effectiveness of our microbiome.

Pendulum recognized the enormous impact they could have on people’s lives if they were able to address the imbalances in the microbiome. To accomplish this, Pendulum created proprietary probiotic pipelines and a unique discovery platform to identify key, novel bacterial strains and the prebiotics that feed them. The company has also built and developed the world’s first manufacturing technology to produce bacteria in an anaerobic (oxygen-free) environment at scale.

The medical probiotics that Pendulum has formulated have transformed the consumer probiotics market into a new category of therapeutic offerings that deliver the power and efficacy of a pharmaceutical with the safety and accessibility of a natural probiotic. Due to Pendulum’s explosive revenue and customer growth over the last two years, the company earned a spot on Forbes Magazine’s exclusive “The Next Billion Dollar Startups” list.

If you’re interested in improving the lives of people globally and you love working in a cross-functional, collaborative, inspiring environment, please continue reading.

Position Summary

We are seeking a highly motivated, quantitative, and strong team leader to drive the Growth Marketing team at Pendulum. The Senior Director of Growth will be responsible for driving new customer acquisition, enhancing customer retention, and optimizing our website for maximum conversion rates. This role requires a strategic thinker with a deep understanding of growth marketing, data analytics, and user experience. The ideal candidate will have a proven track record in leading growth initiatives and managing high-performing teams. They will enjoy collaborating cross-functionally with Data and Systems, Customer Service, Healthcare Revenue, Brand Marketing, and Finance teams. If you love learning, experimenting with new ideas and using data to guide decision making, then you might be the perfect fit!

What You’ll Do

• Website/Email:
• Own and oversee the website’s performance, ensuring it is optimized for user experience and conversion rates.
• Lead A/B testing initiatives to identify and implement improvements in website design, content, and functionality.
• Utilize analytics tools to monitor and analyze website traffic, user behavior, and conversion metrics.
• Collaborate with the IT and design teams to ensure the website aligns with business goals and brand standards.

• Customer Acquisition and Retention:
• Identify and leverage new growth opportunities and emerging channels.
• Oversee multi-channel acquisition strategies to attract new customers, with a focus on optimizing CAC, ATV and LTV across different channels.
• Collaborate with the Healthcare Revenue and Finance teams to optimize spend efficiencies.
• Implement and refine retention strategies to increase customer lifetime value.
• Analyze customer behavior and feedback to develop loyalty programs and retention campaigns.
• Monitor key retention metrics and conduct regular performance reviews to drive continuous improvement.
• Work closely with the product marketing and customer service teams to enhance the overall customer experience.

• Team Leadership and Collaboration:
• Manage and mentor a team of growth and retention marketers and ecomm/product managers at various stages of career.
• Foster a data-driven culture within the team, encouraging experimentation and learning.
• Collaborate with cross-functional teams (e.g., product marketing, brand, customer service) to ensure cohesive growth strategies.
• Communicate progress and insights to senior leadership, providing recommendations for strategic decisions.

Knowledge & Requirements

• 9+ years of experience in growth marketing, digital marketing, or a related role and 4+ years of leading teams in this area.
• Expertise in website optimization, including A/B testing and conversion rate optimization (CRO).
• Proven experience in developing and executing successful acquisition and retention strategies.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficient in using marketing and analytics tools (e.g., Google Analytics, Tableau, Shopify, Klaviyo).
• Excellent leadership and team management skills.
• Strong communication and presentation skills.
• Demonstrated history of upward movement and progressive responsibility within previous organizations.

Salary & Benefits

• $215,000 - $234,000
• Medical, Dental, and Vision
• Commuter Benefits
• Life & STD Insurance
• Company match on 401 (k)
• Flexible Time Off (FTO)
• Equity