Senior Director, Media Relations - REQ001830_1-3175 - Masco Corporation
Chicago, IL
About the Job
This job was posted by https://illinoisjoblink.illinois.gov : For more
information, please see:
https://illinoisjoblink.illinois.gov/jobs/12299145 Senior Director,
Communications
College Board - Engagement and Reach
This is a fully remote role. full-time position
Candidate location preferred in the Tristate area, ability to commute
to the NY office as per business need.
About the Team
The Communications team is responsible for building and protecting the
College Board reputation and overseeing organization's communications
efforts, which are designed to increase educational access and
opportunity for all students. We are a close knit, dedicated team with a
track record of success in promoting the work of the College Board to a
variety of audiences, including students, parents, educators,
policymakers, the media, member organizations and staff.
About the Opportunity
You will serve as senior director for media relations, overseeing the
organization's engagement with external media including earned, owned,
and paid opportunities. You play a key role in protecting the College
Board's reputation and telling our story through timely, proactive
strategic communications.
You will provide day-to-day leadership and manage a team of three media
relations experts with a focus on coaching and skill development. You
will develop and execute media strategies - at the national, state, and
local levels - that highlight the value and positive impact of the SAT,
Advanced Placement coursework, and BigFuture. This position is also
responsible for managing media relations team's relationship with its
outside communications and media monitoring agencies.
You will serve as deputy to the executive director of external
communications and play an integral role on a team committed to
broadening understanding of the College Board's work, to highlighting
its national leadership as a vibrant mission-driven non-profit, and to
deepening public support for the organization's various initiatives.
This role will include a special focus on coaching the organization's
leaders on best practices for media engagement as well as participants
in the College Board speakers bureau.
Working with Communications leadership and the external communication
team, you will meet ambitious goals that include securing extensive
press coverage for the organization and its leadership, rapidly
responding to crisis situations, and finding new ways and channels for
telling our story. This position will report to the Executive Director,
External Communications.
In this role, you will:
- Develop and execute robust, multi-faceted national and local media
strategies that helps further the mission and aligns with state and
national goals, including by:
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```
- Developing an editorial calendar that identifies inflection points
and proactive outreach opportunities, including College Board
announcements (such as new initiatives and partnerships), data and
research reports, and the education lifecycle (such as SAT and AP
Exam administrations and score reports);
```{=html}
```
- Leading planning for certain high-profile media events and
campaigns, including by identifying media to pitch, preparing
leadership with talking points, and generating appropriate
collateral material (press releases, media advisories, talking
points, etc.) in a timely and organized manner.
```{=html}
```
- Targeting and securing high profile media and public speaking
opportunities for leadership, including newspaper and magazine
profiles and Q&As, editorial board meetings, and TV and radio
interviews;
```{=html}
```
- Developing and placing opinion pieces from leadership and outside
validators;
```{=html}
```
- Leveraging relationships with journalists from media outle s that
reach a variety of different key audiences - policymakers, students,
parents, educators, advocates, etc.
```{=html}
```
- Enact proactive and reactive media engagement, approving outgoing
pitches, interview briefings, and strategies and language for
responses to media inquiries.
```{=html}
```
- Manage high-level reactive media inquiries - including for top-tier
national publications - and serve as an on-the-record spokesperson
when appropriate.
```{=html}
```
- Responsible for analyzing and communicating with senior leadership
about media trends that impact the organization.
```{=html}
```
- Coach and develop skills of the media relations team to higher
levels of performance.
About You
You have:
- A bachelor's degree in English, journalism, communications, or
related field is required.
```{=html}
```
- A minimum of 10 years of progressively responsible work experience
in public relations, journalism, public affairs or a related field
required.
```{=html}
```
- A background that includes direct support of a prominent principal
(client/elected official/candidate), including staffing for media
events and preparing briefings.
Extensive experience working with members of large media outlets; i
information, please see:
https://illinoisjoblink.illinois.gov/jobs/12299145 Senior Director,
Communications
College Board - Engagement and Reach
This is a fully remote role. full-time position
Candidate location preferred in the Tristate area, ability to commute
to the NY office as per business need.
About the Team
The Communications team is responsible for building and protecting the
College Board reputation and overseeing organization's communications
efforts, which are designed to increase educational access and
opportunity for all students. We are a close knit, dedicated team with a
track record of success in promoting the work of the College Board to a
variety of audiences, including students, parents, educators,
policymakers, the media, member organizations and staff.
About the Opportunity
You will serve as senior director for media relations, overseeing the
organization's engagement with external media including earned, owned,
and paid opportunities. You play a key role in protecting the College
Board's reputation and telling our story through timely, proactive
strategic communications.
You will provide day-to-day leadership and manage a team of three media
relations experts with a focus on coaching and skill development. You
will develop and execute media strategies - at the national, state, and
local levels - that highlight the value and positive impact of the SAT,
Advanced Placement coursework, and BigFuture. This position is also
responsible for managing media relations team's relationship with its
outside communications and media monitoring agencies.
You will serve as deputy to the executive director of external
communications and play an integral role on a team committed to
broadening understanding of the College Board's work, to highlighting
its national leadership as a vibrant mission-driven non-profit, and to
deepening public support for the organization's various initiatives.
This role will include a special focus on coaching the organization's
leaders on best practices for media engagement as well as participants
in the College Board speakers bureau.
Working with Communications leadership and the external communication
team, you will meet ambitious goals that include securing extensive
press coverage for the organization and its leadership, rapidly
responding to crisis situations, and finding new ways and channels for
telling our story. This position will report to the Executive Director,
External Communications.
In this role, you will:
- Develop and execute robust, multi-faceted national and local media
strategies that helps further the mission and aligns with state and
national goals, including by:
```{=html}
```
- Developing an editorial calendar that identifies inflection points
and proactive outreach opportunities, including College Board
announcements (such as new initiatives and partnerships), data and
research reports, and the education lifecycle (such as SAT and AP
Exam administrations and score reports);
```{=html}
```
- Leading planning for certain high-profile media events and
campaigns, including by identifying media to pitch, preparing
leadership with talking points, and generating appropriate
collateral material (press releases, media advisories, talking
points, etc.) in a timely and organized manner.
```{=html}
```
- Targeting and securing high profile media and public speaking
opportunities for leadership, including newspaper and magazine
profiles and Q&As, editorial board meetings, and TV and radio
interviews;
```{=html}
```
- Developing and placing opinion pieces from leadership and outside
validators;
```{=html}
```
- Leveraging relationships with journalists from media outle s that
reach a variety of different key audiences - policymakers, students,
parents, educators, advocates, etc.
```{=html}
```
- Enact proactive and reactive media engagement, approving outgoing
pitches, interview briefings, and strategies and language for
responses to media inquiries.
```{=html}
```
- Manage high-level reactive media inquiries - including for top-tier
national publications - and serve as an on-the-record spokesperson
when appropriate.
```{=html}
```
- Responsible for analyzing and communicating with senior leadership
about media trends that impact the organization.
```{=html}
```
- Coach and develop skills of the media relations team to higher
levels of performance.
About You
You have:
- A bachelor's degree in English, journalism, communications, or
related field is required.
```{=html}
```
- A minimum of 10 years of progressively responsible work experience
in public relations, journalism, public affairs or a related field
required.
```{=html}
```
- A background that includes direct support of a prominent principal
(client/elected official/candidate), including staffing for media
events and preparing briefings.
Extensive experience working with members of large media outlets; i
Source : Masco Corporation
