Senior Director of Marketing & Ecommerce - Nugget
Durham, NC
About the Job
Team: Marketing
Classification: Exempt
Job Type: Salary, Full-time
Location: Hybrid - Raleigh-Durham, NC or Atlanta, GA
Annual Salary: $183,400 - $207,100*
OVERVIEW:
Nugget®, a direct-to-consumer kids furniture brand, is seeking a dynamic Senior Director of Marketing & E-commerce to set strategies and oversee execution to drive brand awareness, consideration, and conversion. You will leverage your deep understanding of the DTC landscape and consumer trends to identify growth opportunities, guiding the team in translating insights into impactful marketing initiatives, enhancing our digital presence, and ensuring a seamless customer experience on site to drive sales and loyalty. If you're passionate about shaping impactful marketing activations, enhancing the site user experience, and achieving measurable business outcomes in the DTC space, we encourage you to apply!
What is Nugget? We are an industry-leading, fun-loving, direct-to-consumer Play company (est. 2014) that brings homes to life with bold play and big imaginations. We design, develop, manufacture, sell, and ship our part-toy, part-furniture products (The Nugget® - The Original Play Couch® - and Chunk™ - The World's First Play Ottoman) with a team of ~100 Nuggeteers in Butner, North Carolina (just outside of Durham) and Atlanta, GA. And we're just getting started — in both 2020 and 2021, Inc. Magazine named us the fastest-growing manufacturing company in the United States, and we have new stuff up our sleeves. We're proud to continue the industrial legacy of North Carolina, and to make fun furniture for future astronauts, artists, architects, athletes, and – especially – active community members.
ABOUT THIS ROLE:
Strategic Leadership & Oversight
- You will partner with Senior Marketing and Creative Leadership to develop innovative and effective marketing strategies
- You will lead your team to translate our Brand vision into integrated marketing and eCommerce plans that drive brand love and growth
- You will co-develop and oversee partnership, content, and awareness-driving strategies to elevate brand visibility
- You will guide the team to establish a clear roadmap of site and UX/UI optimizations with the goal of maximizing time on site and driving conversion, consistently measuring results, reporting on findings and actioning next steps based on those results and insights.
- You will lead and oversee the creation of a comprehensive dashboard outlining the health of marketing efforts and the business, including establishing a structured tracking framework
E-commerce & Digital Marketing
- You will partner with the Director of E-commerce to evaluate and implement advanced digital marketing technologies aimed at enhancing the user experience, and improving website conversion rates and AOV
- You will provide expert knowledge in eCRM, loyalty programs, site merchandising, conversion rate optimization (CRO), and personalization efforts to drive revenue growth
- You will establish key performance indicators (KPIs), providing recommendations based on results
- You will support and expand the team's existing knowledge, particularly in e-commerce and digital marketing strategies
Campaign Management & Optimization
- You will set strategies for communications campaigns, working in partnership with the Director of Marketing to ensure cohesive and impactful messaging
- You will orchestrate the marketing calendar, crafting strategic campaigns and initiatives that foster brand loyalty and drive sales
- You will oversee various marketing channels, including paid media, influencer, PR, and partnerships, ensuring performance tracking and real-time optimization to meet KPIs
Team Development & Management
- You will lead, develop, and support the Brand Marketing and E-commerce team, fostering a collaborative and growth-oriented environment
- You will make recommendations for new roles and/or resources that are needed to deliver on our growth plans, determining the optimal way to secure the role / resources
- You will oversee high-level management of agency partners, including recommendations for their selection and scope, while providing support to directors who handle day-to-day agency relationships
- You will provide ongoing leadership support, performance management, regular Check-ins and 1:1's, semiannual Reviews, and guidance for your team to develop and grow in their roles
ABOUT YOU:
- You have 8-10 years of progressive experience in digital marketing and e-commerce roles, with a proven track record of driving growth and profitability
- You have a strong background in e-commerce, with experience in B2C and direct-to-consumer (DTC) environments
- Bonus: Consumer good experience or previous experience with aligned brands
- You have experience in managing and collaborating effectively with UX designers, web developers, and analytics experts to enhance user experiences and drive business objectives
- You have proven expertise in utilizing user behavior analysis, A/B testing, and other metrics to identify and capitalize on opportunities for website and campaign optimization
- You have deep understanding of paid media strategies, SEO best practices, and their impact on digital marketing performance
- You have a proven ability to lead a high-performing team, providing strategic guidance, mentorship, and fostering a collaborative and innovative culture
- You leverage analytical prowess to drive decisions, complemented by a deep appreciation for creativity in marketing innovation
- You have a strong bottom-line orientation and can push yourself and others to achieve results
- You anticipate future trends and implications accurately and create competitive and breakthrough strategies that show a clear connection between vision and action
- You are passionate about finding new and better ways for the Marketing team to continuously innovate and be creative in the ways we attract and connect with Nugget customers.
- You can anticipate and balance the needs of multiple stakeholders, incorporating both business needs and our consumer needs when presenting solutions and making decisions
- You approach work with a "no job is too small" attitude, and have a curious mind - always willing to learn and grow your imagination
BENEFITS:
- Competitive Pay + Annual Company Bonus
- Medical, Dental, and Vision covered at 100% for employees
- PTO + Wellness, Holidays, Summer and Winter Break
- 401k Employer Match
- Paid Parental Leave
- Free Nugget and Free Chunk + Team Discount
*Our compensation philosophy:
Here at Nugget we don't negotiate compensation. This comes from research that shows negotiations often result in arbitrary differences in pay – not based on differences in ability, but based on who is better at negotiating. For that reason, we like to offer the amount upfront that we believe is fair for the job, rather than offer a lower amount that builds in the expectation for negotiating. To add a bit more context, our process is centered in industry data, which factors in our stage/size of company, job classification, experience and skill, to make sure that we have fair and transparent numbers for our regional market.
Equal opportunity:
Nugget is proud to be an equal opportunity employer and will consider all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, actual or presumed belonging to an ethnic group, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.
