Senior Email Specialist - AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. 

The Digital Lab Senior Email Specialist is responsible for the day-to-day management, oversight, and optimization of a team of email specialists in the CRM Digital Lab, creating non-personal promotion and field communication emails. They also oversee onboarding, training, and leadership of the team reporting to the Associate Director, Email Product Owner.

Responsibilities

• Hire, coach, and develop a team of email specialists, overseeing their iterative email creative work, A/B tests, and the Material Review Process.
• Expertly create emails using design best practices, HTML development, and testing approaches.
• Ensure quality assurance by testing rendering, link functionality, dynamic data elements, tracking setup, and content accuracy.
• Serve as the project originator for the Material Review Process and conduct functional testing in a highly regulated environment.
• Develop and enforce enterprise Material Review Process (eMRP) standards, templates, modules, and guidelines for all brands.
• Develop and implement a framework to document and share email expertise within the organization, promoting a test and learn approach.
• Create and maintain user guides and manuals for email creation and approval routing.
• Provide training to internal and agency partners based on their roles.
• Establish and maintain governance of email creation standards, collaborating with cross-functional teams to update guidelines regularly.
• Monitor and manage the performance of users and ensure adherence to business processes.
• Collaborate with vendors to identify and resolve issues and enhance email capabilities.
• Conduct weekly office hours to gather tool feedback, manage the product roadmap, and communicate product enhancements.

Key AbbVie Leadership Competencies:

• Embrace a positive "all for one" approach to team deliverables and priorities.
• Build strong relationships to enable higher performance.
• Learn quickly, adapt to change, and change course when necessary.
• Set high standards and continuously strive for improvement.
• Foster a learning environment and welcome suggestions.
• Embrace and nurture innovation, managing it effectively.

• Bachelor’s degree in business, marketing, or related field. 
• 5-8 years of experience in CRM, Email, Digital, and 1:1 marketing.
• Minimum of 5 years of hands-on experience with enterprise-level marketing automation platforms such as Knak, Marketo, SFMC, etc.
• Strategic thinking ability with a strong execution mindset to exceed stakeholder expectations and project goals.
• Ability to work independently and lead initiatives without day-to-day supervision.
• Excellent project management skills and the ability to handle multiple projects in a fast-paced environment.
• Strong client service skills and the ability to effectively communicate with both business and technical individuals.
• Expert knowledge of email creation, including HTML/CSS experience and email rendering tools.
• Excellent written, verbal, and interpersonal communication skills.
• Inquisitive mindset with strong analytical skills.
• Experience in digital marketing or interactive agency is a plus.
• Experience in the Pharma industry preferred but not required.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html