Senior Graphic Designer - Carpe

We're looking for a Senior Graphic Designer to help us reach our ambitious growth goals and join our team based in Durham, North Carolina. Reporting to the Head of Growth Marketing, we are seeking a highly skilled and creative Senior Graphic Designer to bring visual identity to life.

This role demands extreme attention to detail, a passion for extraordinary visual design, and an obsession with coming up with new ideas. The ideal candidate is highly creative and self-motivated, has a strong understanding of what makes a high-performing static ad, works fast and hard, and thrives in a creative, fun-loving team environment. UI/UX and AI experience or interest is a plus!

The primary responsibilities include:

• Creative Concept Development – Develop and design visually compelling, high-converting static and animated assets for the brand across platforms such as Facebook, Instagram, TikTok, Snapchat, Amazon, and more.

• Production-Ready Deliverables – Translate creative layouts and ideas into production-ready deliverables, adhering to project timelines and requirements.

• Content Strategy – Collaborate with the performance marketing team to create and implement content strategies aligned with campaign objectives and target customer pain points, ensuring designs are both creative and effective.

• Brand Consistency – Own the quality of all creative assets across the brand, ensuring they are in line with brand guidelines and maintaining a consistent visual identity across all channels.

• Cross-Functional Collaboration – Work with other marketing team members, including our Email/SMS Retention Marketer, Script Writer, and Video Editor to ensure cohesive and integrated marketing efforts.

• Trend Analysis – Stay up-to-date with social media trends, other DTC brands, algorithm changes, and emerging platforms (especially AI) to ensure our content remains relevant and impactful.

• A/B Testing – Develop and execute A/B tests to determine the most effective messaging, formats, and creative elements.

• Reporting – Provide regular reports on creative performance, insights, and recommendations for future campaigns.

Requirements

• High standards for quality visual design.

• Extreme attention to detail.

• Exceptional creativity, drive, and work ethic.

• Strong organizational and time management skills.

• Ability to thrive in a fast paced environment.

• Positive attitude and an ability to laugh and have fun while also working hard.

• Direct communication style.

• A growth oriented mindset coupled with a desire for feedback.

• A sound understanding of both print and digital mediums with some experience with packaging, email templates/creatives, and social ads.

• Experience with (at least) Photoshop, Illustrator, and After Effects.

Opportunity

Competitive salary.

The company-provided computer of your choice.

Health insurance coverage with us contributes to a significant portion of the costs, with options for vision and dental coverage.

Employer-paid life insurance.

401k.

Company-provided snacks, drinks, lunches, etc.

The opportunity to be part of a team working on innovative consumer solutions, alongside brilliant and passionate colleagues.

The chance to create the next consumer sensation, working alongside a team of brilliant, determined, and loving people.